Noelle LeVeaux Joins D Magazine Partners as Publisher

Remember the native B*G marketing campaign? It was a monster Instagram hit that drew residents and guests to face in as the visible “I” in “BIG,” as in “We do large issues in Dallas.” Noelle LeVeaux, who on the time was chief advertising and marketing officer and senior vp for Visit Dallas, made that program occur. That’s after I first met her, a couple of decade in the past. I took her to dinner and requested if she’d ever need to work within the advertising and marketing operation of D Magazine Partners. As I recall, her reply was “nope.”
That’s the way it occurs, proper? I wasn’t even totally bought on the B*G marketing campaign. (“Can’t we be one thing moreover large and yadda yadda?”) But I used to be loopy concerning the inventive pondering and execution that introduced it to life. It was a logistical triumph. I do know a proficient marketer after I see one.
When we launched our seek for a brand new writer for D Magazine, D CEO, D Home, D Weddings,, and our large occasions applications, we spun our wheels at first, searching for a killer gross sales chief. Then we had a realization that bought us going. Our groups know promote. But it’s 2022. We want to supply our advertisers and sponsors customized advertising and marketing options. Like, precise authentic campaigns. Their wants have modified, and we would have liked to vary, too. What if our killer gross sales chief had a secret weapon, a genius advertising and marketing mind that she may deliver to assistance from our advertisers and sponsors?
I’m thrilled to announce that Noelle LeVeaux would be the writer of D Magazine Partners starting in May.
As far as I can inform, she is the primary math main we have now ever employed, a graduate of Spelman College. She most not too long ago served as chief advertising and marketing officer at probably the most beloved establishments within the metropolis, the Communities Foundation of Texas. There aren’t any two larger allies than CFT and D Magazine Partners, and I do know going ahead that our partnership might be stronger than ever.
The transfer permits Gillea Allison, our president, to handle firm technique and worthwhile partnerships. It aligns with our firm’s new deal with options, whether or not it’s creating advertising and marketing applications for our sponsors and advertisers or publishing analyses that present City Hall the way it may conduct enterprise in another way. Sometimes, on the editorial facet, the answer is to establish issues in ways in which make our readers care. Other instances, we provide examples the place different cities have gotten it proper. We will all the time publish the sensible good deeds and scandalous shenanigans that make Dallas an interesting place to dwell. But going ahead, we additionally need to be a part of the answer.
Noelle brings that spirit and independence and solution-mindedness to her new residence at D Magazine Partners. For our tradition, she is a pure match. For our enterprise companions, she’s going to ship high-impact advertising and marketing methods that take our firm from superb to nice. Most essential, she loves this metropolis as madly as we do. The future for our firm (and our metropolis) simply bought brighter.
Thank you all for being a part of it.

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Christine Allison

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Christine Allison is Editor-in-Chief and CEO of D Magazine Partners. She based D Home in 2000 and has been main…

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