Publisher Spotlight: Stylight
Stylightis the world’s main on-line search platform that assist web shoppers in 16 nations worldwide discover Fashion, Beauty & Design manufacturers. We interviewed Alyssa Leccese(Lead Partner Growth Manager US/CA) to inform you extra concerning the all-inclusive on-line purchasing platform.
Can you briefly introduce your self?
My identify is Alyssa Leccese, the Lead Partner Growth Manager for the US and Canada. My background is in companion improvement, retention and acquisition. In my present function, I’m accountable for Stylight’s improvement inside the US and Canadian markets.
Can you introduce Stylight and its core enterprise values?
Founded in 2008, Stylight is the world’s main on-line search platform for Fashion, Beauty, and Design. We assist web shoppers in 16 nations worldwide search greater than 1,500 on-line retailers without delay and evaluate costs of greater than 50k manufacturers. With one simple click on, the customers that present an curiosity in our companions’ merchandise are redirected to their on-line store’s web page. Our customers merely proceed with their order on the companion’s web site, growing direct gross sales, site visitors, and model consciousness for his or her enterprise.
Tell us extra about your viewers and what sorts of advertisers do you’re employed greatest with?
We are lively in 16 markets with 160 million yearly buyers. Our customers are, on common, 65% feminine and 35% male, with the best share between ages 25-34. Almost half (49%) of them are looking for premium or luxurious manufacturers on Stylight. Through our pre-qualified site visitors, we will supply our companions a median return on funding of 4. Our core verticals are Fashion, Beauty, and Design.
What is essentially the most thrilling time of 12 months for you as a enterprise?
The most fun time for our enterprise positively is the top of the 12 months: many manufacturers & retailers are in search of for added visibility throughout the vacation season and due to this fact wish to collaborate with us. Keeping in thoughts the totally different wants of our companions throughout this very aggressive time, we additionally developed a variety of particular placements to extend their gross sales and visibility. We, for instance, supply Christmas Gift Guides for manufacturers keen to place their model through storytelling options, but additionally options in our Seasonal Sales Landing Page for these extra inquisitive about focusing on discount-savvy customers.
What is one enjoyable reality about Stylight?
We’re a staff of greater than 100 folks coming from greater than 25 million nations throughout the globe, and one enjoyable reality about it’s that there’s not a single staff in addition to our HR division the place all staff members communicate the identical mom tongue.
What would you say are the largest advantages for an advertiser working with Stylight?
We supply product itemizing on our web site, enabling manufacturers & retailers to amass new buyers, develop their income and attain their full market potential. We supply further visibility to our companions by way of particular placements which spotlight their merchandise for seasonal occasions in addition to all 12 months spherical. Finally, we provide promoting options, together with quite a lot of branded content material choices to our valued companions in addition to to companions not on Stylight.
What makes Stylight an thrilling firm?
Stylight is an thrilling firm as a result of we’re partner-first and solutions-based. We are targeted on the success of our companions by serving to them purchase new buyers and increase income by way of product listings and content material placements.
Any thrilling plans developing within the subsequent 12 months?
Absolutely! We’re at the moment engaged on thrilling consumer interface enhancements. I do know UI is usually seen as extra customer-oriented than business-oriented, however we’re satisfied that by providing an expertise as flawless as doable to our customers, their prequalification will enhance; and we’ll due to this fact convey even higher outcomes for the manufacturers and retailers listed on Stylight.
Where do you assume is the affiliate house heading to within the subsequent 12 months and what are the principle market disruptions?
Affiliate advertising and marketing will proceed to develop as buyers proceed to work together with the digital world through Social Media and Ecommerce. We’ve for instance seen an actual increase for livestream purchasing within the final couple of years, and influencer advertising and marketing retains gaining momentum as effectively, so it is honest to count on social commerce gross sales to thrive within the subsequent decade. I may also think about that inside online marketing applications, some sectors will expertise important development. Fashion in fact comes top-of-mind when pondering of online marketing, however we will count on sports activities and wonder to flourish within the subsequent couple of years.
Is there the rest you want our advertisers to know?
We supply a 4-week trial interval to all new companions, enabling them to check our platform and be sure that it matches their wants. We even have an unique supply for brand spanking new companions: attain out to us if you wish to know extra about it!
Alyssa Leccese, Lead Partner Growth Manager US/CA at Stylight
An enormous thanks to Alyssa, for this very informative Interview!
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