NEW YORK, April 21, 2022 (GLOBE NEWSWIRE) — Vibrant Media, the expertise firm that addresses the total vary of businesses’ and entrepreneurs’ contextual knowledge and privacy-safe promoting wants, right now introduced the appointment of two strategic hires who will assist the corporate’s gross sales and operations. Brandon Rea has returned to the corporate as vp of gross sales and Austin Inglett has joined as advert operations supervisor to assist one other yr of exponential development in 2022. Google Privacy Sandbox for the Web is testing Topics API and FLEDGE API to assist the trade put together for the third-party cookie elimination from Chrome in mid-2023. However, entrepreneurs are additionally testing different privacy-safe methods like contextual focusing on. The world marketplace for contextual promoting is projected to achieve $335.1 billion by 2026, based on Global Industry Analysts Inc., (GIA). Vibrant Media addresses the promoting trade’s want for privacy-safe, cookieless focusing on and all the firm’s options start with a purely contextual method. Understanding the present alternative for contextual focusing on, this appointment marks Rea’s return to Vibrant Media. He has labored in enterprise improvement and gross sales for over 20 years, holding management positions at firms together with Sabio Mobile, AdColony, Videology and extra. Based in Detroit, Rea will assist Vibrant Media’s prospects to seamlessly incorporate exact and scalable contextual focusing on into their programmatic advertising methods. Rea mentioned, “I’ve all the time been a agency believer within the energy of contextual advertising- inserting the precise advert, inside the precise content material, at a time that’s related to the consumer. Now, with the approaching elimination of third-party cookies, contextual focusing on is entrance and heart as a privacy-safe focusing on different. I’m excited to be again with the Vibrant Media crew throughout this pivotal time.” For over 4 years, Inglett has labored within the promoting trade throughout a number of verticals together with leisure, retail, politics and healthcare. Inglett’s expertise ranges from media purchaser to shopper technique and repair coordinator. He has held related positions at promoting and advertising firms together with The Mighty, January Digital, Koeppel Direct and Davis Lenz Media. Inglett will assist handle advert stock and operations to assist additional development initiatives. Vibrant Media’s SVP of gross sales and operations, James Piper, mentioned, “Vibrant Media is poised to steer the trade ahead with cookieless, contextual promoting and focusing on options based mostly on our depth of expertise and wealthy expertise belongings. We are excited to have Brandon and Austin as a part of the Vibrant crew. They see our huge alternative as the trade is shifting again to contextual to arrange for the pro-privacy cookieless future. Their mixed expertise equips us with a deeper understanding of figuring out and capitalizing on potential enterprise alternatives and modeling gross sales channel methods, whereas motivating colleagues and departments to realize gross sales targets, market share and development. I’m assured of their skill to fulfill our bold U.S. income targets as we proceed to broaden our crew.” Vibrant Media is continuous to develop its crew to assist the rising demand for cookieless focusing on options. To be taught extra about profession alternatives with Vibrant Media go to https://apply.workable.com/vibrant-media-inc/. About Vibrant Media Vibrant Media is a expertise firm that addresses the total vary of businesses’ and entrepreneurs’ contextual knowledge and privateness safe-advertising wants by an engagement-based advert community and knowledge focusing on at scale throughout the worldwide bidstream. Vibrant Media contains its pioneering contextual advert community and its contextual knowledge and focusing on platform, Quintesse. The advert community helps its world listing of partnering publishers drive incremental income and affords highly-viewable, participating and inherently opt-in advert codecs. Quintesse affords a deeper understanding of relevancy and model suitability to empower advertisers to curate stock at scale from throughout the worldwide bidstream to create customized model marketplaces. The world firm has native groups in New York, San Francisco, Los Angeles, Chicago, London, Hamburg and Düsseldorf. For extra data, go to www.vibrantmedia.com/ or www.linkedin.com/firm/vibrant-media/. Media ContactLacy TaltonEvergreen & Oak [email protected] 252-467-5220
https://www.globenewswire.com/news-release/2022/04/21/2426575/0/en/Vibrant-Media-Grows-U-S-Team-as-Contextual-Targeting-Resurges.html
