AMNY Health Marketing to host webinar for healthcare marketers

The pandemic has upended nearly each facet of life as we all know it, particularly healthcare. Patient expectations, well being workplace protocols and procedures have modified and underneath staffing stays a problem, affecting each sort of healthcare facility – from giant hospitals to non-public practices to senior dwelling communities.In response to the difficult setting going through healthcare marketers at present, Advance Media New York will host a advertising and marketing webinar targeted on the healthcare area of interest from midday to 1 p.m., Thurs. June 16.Hosted by AMNY’s crew of healthcare advertising and marketing specialists, information heads and artistic minds, this free, one-hour session will discover matters together with:Healthcare advertising and marketing developments and information in Upstate NY, together with projected advertising and marketing spend, affected person curiosity and extra. AMNY will discover how this information helps inform crucial healthcare advertising and marketing choices comparable to figuring out media combine, understanding affected person motivation and establishing a service line focus for your healthcare facility.Telling your model story with compelling artistic. Get impressed to craft your personal artistic messaging to inform your model story, talk affected person advantages and entice new workers. AMNY will take a crucial have a look at communication throughout totally different platforms, with a deal with video artistic improvement, messaging and distribution techniques.Diagnosing and curing frequent healthcare advertising and marketing challenges. Experience actual life functions of selling methods from AMNY’s healthcare advertising and marketing consultants. Using precise case research, AMNY’s crew will showcase techniques that remedy frequent advertising and marketing challenges — together with how to entice and recruit the perfect expertise and the way to purchase and retain new sufferers.AMNY well being advertising and marketing panelists embrace: Julie Perkins, director of digital technique, Matt Sourwine, artistic companies supervisor, Cathy Fischer, promoting account govt, Taryn Tatarinowicz, director of coaching & market improvement, Robin Thompson, expertise improvement supervisor and Sarah Gambell, promoting account govt.To register, go to:

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