Hospitality is just not an {industry} that may get away with a “construct it and they’ll come” mentality. For each lavish suite booked, each sundowner bought at the bar, and each pool cross availed, a savvy marketeer has possible been onerous at work.
In a area as aggressive as Middle East hospitality, marketing groups work round the clock to place their properties at the entrance of the market. In this second annual Marketing Power List, Hotelier Middle East shines a lightweight on 75 of the area’s brightest entrepreneurs as nominated by their friends, organized alphabetically by their first title.
Abhishek GroverMarketing supervisor, Crowne Plaza Dubai Marina
Abhishek Grover began in the hospitality {industry} 5 years in the past and joined Crowne Plaza Dubai Marina in February 2021. During his hospitality profession, he has delivered worthwhile marketing options and campaigns, and due to his private ardour the F&B activations have confirmed to be the most impactful. In the previous yr, Grover and his workforce have launched 15 F&B and room promotional campaigns. He additionally developed promotional campaigns in feeder markets leading to over AED60,000 in income.General supervisor, Tamara Salha, mentioned: “He has greater than confirmed himself as a number one marketer by securing alternatives to showcase the resort as a number one resting and eating venue.”
Ahmed ShakerRegional supervisor, digital marketing, Premier Inn MENA
Shifting from insurance coverage to hospitality, Ahmed Shaker has excelled inside Premier Inn MENA. Working throughout a complete of 11 lodges, the marketer has shaken up his division to nice success. His efforts have led to a discount of 35 % in the total price per acquisition over the final two years throughout all digital actions. He has delivered a buyer relationship administration (CRM) system to boost and optimise the buyer journey. The CRM system incentivises clients to e book immediately with the Premier Inn web site.
Simon Leigh, managing director mentioned: “Ahmed is a real digital marketing skilled whose outcomes show that he’s gifted in efficiency marketing and in guaranteeing a flawless digital buyer journey.”
Alba D’SouzaPR and marketing supervisor, voco Dubai The Palm
As the much-anticipated IHG resort approaches its opening day, Alba D’Souza performs a significant function in establishing the picture of voco Dubai The Palm. With a digital-first method, D’Souza’s focus is on user-generated content material, to ascertain the resort as a life-style vacation spot on The Palm for residents, expats and vacationers alike. Additionally, she can be exploring alternatives to create a voco Dubai The Palm three-dimensional digital and social expertise to host gatherings, enterprise conferences and extra.GM Charles Godot mentioned: “Alba is a forward-thinking, inventive marketing skilled who comes with a powerful capacity to suppose on her ft. Passionate for hospitality, she is continually providing distinctive and non-traditional views.”
Alina AbramovichDirector of marketing, Kempinski Hotel Mall of the Emirates
Alina Abramovich has been heading up Kempinski Hotel Mall of the Emirates’ marketing division since August 2021. In that point, she has created a variety of profitable marketing campaigns, press occasions and companion programmes. According to her friends, the marketing chief has “undoubtedly improved each the monetary efficiency and recognition of the Kempinski model.”Bringing a decade of expertise to the resort, some of Arbramovich’s notable roles embody working as the space director of marketing and PR with Interstate Hotels; marketing and communications director for Swissotel in Moscow and a stint as the director of marketing in Marriott International, Russia.
Aline IbrahimDirector of marketing, PR & communications, Sofitel Dubai Downtown
At Sofitel Downtown Dubai, Aline Ibrahim’s drive and initiative have ensured that occupancy grew from its lowest ranges throughout the pandemic to its highest ranges, maximising occupancy and income. She achieved this development whereas additionally managing back-to-back occasions, promotional campaigns, the property’s digital transformation, and increasing its social media presence. In addition, she coordinates all of the resort’s CSR actions.GM, Caroline Trichet, mentioned: “Aline leads and manages her friends, reworking every process into an instance of tips on how to obtain the easiest. She embodies our values, good spirit, and diplomacy.”
Amal OumasseCluster director of marketing & communications, Millennium Place Barsha Heights, Millennium Place Dubai Marina, Millennium Place Mirdif
Amal Oumasse has been working inside Millennium Hotels since 2019, supporting the group’s ambitions to carry Millennium Place into the emirate of Dubai. Over the course of three years, she has led all the digital marketing growth throughout the lodges. She has additionally efficiently elevated the model’s picture in the area, and in flip drove revenues.Oumasse has been working in the emirate’s hospitality subject since earlier than the flip of the century. As early as 1998, she was director of gross sales and marketing for Sheraton in Dubai, bringing to Millennium Hotels many years of expertise.
Ameen MohamedMarketing and communications supervisor, Shangri-La Barr Al Jissah, Muscat and Shangri-La Al Husn, Muscat
After a interval of lockdowns and border closure for greater than 18 months, Ameen Mohamed has navigated his Omani lodges to success. In truth, he drove eight consecutive campaigns on social media because of his personal in-house video manufacturing capabilities, which have been extremely perceived in the home market. His strategic method to social media resulted in a 120 % spike in Instagram followers in lower than a yr. One of Mohamed’s key contributions has been the implementation of WhatsApp for Business at Shangri-La Barr Al Jissah to handle enterprise operations -a countrywide debut and the first resort to implement it. Through this, he secured OMR75,000 (US$195,000) in income.
Ana Maria BaboiMarketing and communications supervisor, Waldorf Astoria DIFC
Even although she’s been with the resort for simply over a yr, Ana Maria Baboi’s contributions to the Waldorf Astoria DIFC have already been immense. Baboi has been one of the key gamers in constructing collaborative relationships with the Arab Fashion Council. Becoming one of the collaborators for the Arab Fashion Week, the resort has gained new consciousness and income streams.
Victor Chalfoun, GM mentioned: “She is a remarkably agile chief, capable of adapt to the altering enterprise dynamics and deploy enough marketing methods to assist the property keep a aggressive edge.”
Anna Luisa O. AsistioAssistant director of marketing & communications, Jannah Hotels & Resorts
Anna Luisa O. Asistio is a well-recognized face in Hotelier Middle East. Previously on our 30 underneath 30 record, Asistio continues to climb the ranks of hospitality. Today, she works throughout 5 properties and continues to carry to her function a raft of contemporary concepts.Most just lately, Asistio created s two darkish kitchen ideas underneath Jannah Group. First is El Ranchero, a roaster model that gives an inexpensive gourmand expertise specializing in rotisserie hen recipes. The second is Just Kibbeh providing a spread of kibbeh flavours.Richard G. Haddad, the CEO, mentioned: “Anna proves herself in the marketing and hospitality industries by her onerous work and dedication. She is the sort of colleague who lights up the room.”
Anna NikitinaLeadvert, marketing & communications, Radisson RED Dubai Silicon Oasis
Anna Nikitina is closing in on a yr in her function at the vigorous Radisson RED property in Dubai. During that point, she has launched a number of on-line campaigns to boost the profile of the resort and in flip, drive revenues at the property. Notably, Nikitina led the pre-opening marketing and PR drives for the Jones the Grocer outlet now in the resort and is poised to turn out to be a go-to for close by residents.
GM Stuart Birkwood mentioned: “Anna has introduced a brand new inventive method to Radisson RED Dubai Silicon Oasis. Her sturdy base of on-line expertise aligned together with her work ethic has ensured Radisson RED has continued to set the tempo with new concepts.”
Anu van der SandeDirector of marketing & communications, Grand Millennium Business Bay
Since Anu van der Sande joined Grand Millennium Business Bay, she has reinvented the resort’s social media pages. This, the resort mentioned, has had an instantaneous improve in visibility and engagement. In March 2022, the resort achieved its highest monetary numbers since its opening in 2018 in each F&B in addition to rooms that are supported by the numerous marketing actions that rolled out because of Sande.GM Andrea Strim mentioned: “We couldn’t be extra happy to have Anu onboard. Anu’s ardour and revolutionary method to being at all times 5 steps forward of others will enable us to unlock new enterprise alternatives.”
Aqsa YahyaMarketing and communications supervisor, InterContinental Dubai Marina
Over the previous 12 months, the workforce led by Aqsa Yahya at InterContinental Marina has put collectively a marketing marketing campaign positioning the property for Expo 2020 Dubai throughout a spread of channels together with promoting, public relations, and direct marketing, on-line communications, and social media marketing.The digital marketing campaign alone generated 18,396 distinctive guests to the resort’s web site from a complete of 28,838 web site periods every averaging 11 minutes.The resort’s basic supervisor has nothing however good issues to say about the marketing skilled.Antje Sahling mentioned: “Aqsa is a resilient and revolutionary marketing and communications chief with a powerful understanding of the present market and its challenges. Truly a pleasure to work with and an inspiration to the relaxation of the management workforce.”
Ayman AbudayehDirector of gross sales & marketing, Jeddah Marriott Hotel Madinah Road
Previously cluster director of gross sales and marketing for Marriott lodges in Riyadh, Ayman Abudayeh labored throughout 5 Marriott properties throughout the top of the Covid-19 pandemic. Learning so much about workforce constructing, preparation and marketing over that point, he just lately transferred to funnel his expertise into the newly opened Jeddah Marriott Hotel Madinah Road.The new Marriott property is an immensely vital one for the group, standing to showcase the new international design imaginative and prescient of Marriott Hotels.Abudayeh performs a key function on this, as he heads the resort’s gross sales and marketing workforce, showcasing the novel property as a beacon of trendy hospitality in the Kingdom of Saudi Arabia.
Bushra Musharaf MehmoodMarketing supervisor, Aloft Abu Dhabi
Though Bushra Musharaf Mehmood has solely joined Aloft Abu Dhabi in January 2022, she has launched enhancements in all segments of marketing together with enhancing the e-commerce for Aloft Abu Dhabi and its F&B promotions.Patrick Baptist, the property’s supervisor mentioned: “Although Bushra is a beginner to the model, she actually is just not new to Marriott International. She is extremely expert and has intensive expertise in the Middle East, and with that have, I’m positive she is going to increase the requirements for Aloft Abu Dhabi’s marketing efforts. We have thrilling new initiatives on the horizon and lots of occasions deliberate for the relaxation of the yr.”
Carine JounDirector of marketing & communications, Saadiyat Rotana Resort & Villas, Abu Dhabi
Thanks to her activations in the previous 12 months, Carine Joun managed to spice up the total engagement throughout Saadiyat Rotana’s social media by 826.97 % leading to 3,219,605 whole engagements in 2021 versus 315,813 in the yr 2020. For a wider attain and better stage of engagement, she collaborated with greater than 35 influencers from completely different international locations and hosted celebrities and public figures to advertise the resort to tens of millions of followers. This has led to a forty five % improve in the quantity of followers organically on Instagram alone.
Carolina CampitaAssociate director of PR and marketing, The Ritz-Carlton, Bahrain
There are some lofty numbers backing Carolina Campita’s declare to this energy record. Over the final 12 months, her commitments to social media, conventional media and PR have generated 307 clippings, $3.5 million in advert worth and US$7.7 million in PR worth.Moreover, the circulation throughout the area has topped 357 million. Campita has promoted the resort’s eating, wellness, enterprise amenities and marriage ceremony operations to new heights, securing US$77,000 in occasion sponsorships in the final 12 months alone. Jeremy Canivet, EAM for gross sales, marketing and PR mentioned: “Carolina’s contributions to advertise the property and its amenities are extraordinary.”
Catherine YacoubCluster marketing and communications supervisor, Hilton Al Seef Collection, Doubletree by Hilton Dubai Business Bay,
Catherine Yacoub’s stint with Hilton has been marked by two issues: Her affinity for collaboration and her want to showcase Emirati tradition. Combining these two forces at Al Seef Heritage Hotel, she has partnered with tourism firms, tourism boards and close by points of interest to advertise the tales of Old Dubai and Emirati traditions and customs. Moreover, she has been working to supply a variety of gadgets to strengthen this cultural picture.Sami Avasthi, cluster business director, mentioned: “Catherine was particularly requested many occasions by DTCM for the highest stage of partnership, the newest being Jessica Alba and Zac Efron’s shoot for his or her movie.”
Christelle Bou CherbelMarketing and communications supervisor, The Westin Doha Hotel & Spa
An extended-time worker of The Westin Doha, Christelle Bou Cherbel has been supporting the lavish property for shut to 5 years. From growing the resort’s total marketing, PR and social media plans, to helping with interviews and speech rehearsals, Cherbel has a hand in sustaining the resort’s picture as an immaculate luxurious vacation spot. Recent profitable campaigns embody the winter pool villa push the place she revamped the out of doors area and performed a photograph shoot of the villas , producing 350 leads in two weeks. Gerrit Haertprich, DOSM mentioned: “Christelle did an impressive job by main her marketing workforce and its methods. Her contribution is the key to our property’s success.”
Colette SullivanMarketing & PR supervisor, Radisson Blu Hotel Dubai Deira Creek
A well known marketer in Dubai hospitality, Colette Sullivan returns to a different energy record. Posted at the Radisson Blu Dubai Deira Creek, Sullivan has made an easy shift from the strikingly completely different proposition of Radisson RED Dubai Silicon Oasis.While with the veteran property Radisson Blu, she has created a brand new exterior catering model and full multi-channel launch marketing campaign with the go-live date anticipated in May. She applied a number of F&B campaigns together with festive and valentines with income outcomes exceeding pre-pandemic occasions. Sullivan additionally launched a multi-channel Dubai bucket record marketing campaign concept for the UAE Golden Jubilee.Jan Hanak GM, mentioned: “Colette has been glorious in implementing new inventive concepts and income conversion actions.”
Cristalyn PastranaComplex director of marketing, The Westin City Centre Bahrain, Le Meridien City Centre Bahrain
In her function, Cristalyn Pastrana has efficiently launched the latest addition to Bahrain’s eating scene, the solely Spanish restaurant in Bahrain, Salero at The Westin City Centre Bahrain. During a brief interval, this outlet gained reputation in the native market and neighbouring Saudi Arabia all as a result of of her effort in marketing this new outlet. The resort’s basic supervisor Sammy Gani, mentioned: “Cristalyn is a seasoned skilled with a drive to get the job completed. She is keen about her work and takes nice pleasure in her outcomes.“Cristalyn goes above and past on the subject of aligning her objectives. As a senior chief, she is a superb useful resource for the different workforce members.”
Danelle Ruth PalangDirector of marketing and communications, Dusit Thani Dubai, Dusit2 Naseem Resort Jabal, Akhdar, Oman
While Danelle Ruth Palang is entrusted with elevating the repute and stance of all her resort’s operations, she clearly has a specific talent for F&B.In This fall of 2021, Dusit Thani Dubai achieved its highest income determine in the final seven years, with a record-breaking income in F&B month on month.Benjarong Thai Restaurant elevated income by AED1.2M in comparison with 2019, whereas she has additionally led the highly-successful ‘12 Hands. One Night’ collaborative dinner sequence. Dusti’s SVP of operations Prateek Kumar mentioned: “For Dusit Thani Dubai, she continues to implement revolutionary, resourceful and inventive concepts to maintain each F&B and rooms above our competitors.”
Deli MwenzeMarketing & communications supervisor, Jumeirah at Saadiyat Island Resort
Marketing is all about placing a resort’s title on the market in the finest approach doable. Some of Deli Mwenze’s best achievements although are behind the scenes at Jumeirah at Saadiyat Island. He has elevated income by recruiting, motivating and main a various workforce and exceeding anticipated targets.
He has additionally saved 30 % on company charges by negotiation whereas growing high quality, amount and effectivity. Dean Walsh, DOSM, mentioned: “Deli is a passionate and enthusiastic particular person with an infectious appeal that motivates everybody round him to do their finest. His capacity to attach with folks by numerous channels of communications and to keep up the model commonplace and worth makes him worthy of acknowledgement.”
Di GaoMarketing and communications supervisor, Armani Hotel Dubai
Di Gao leads what’s at the moment the solely Armani resort in the area. Connected on to the mighty Burj Khalifa, Gao has an obligation not solely to her resort however probably to Dubai hospitality as an entire. Leading such an vital resort, she heads content material creation, movies, press releases and a variety of media campaigns.Thomas Peruzzo, GM, defined: “Gao Di has confirmed herself a dedicated and integral member of the Armani workforce. She applies herself wholeheartedly in all the pieces she does, whether or not serving to out the operations workforce or leveraging her many inventive talents to curate marketing content material for Armani Hotel Dubai. We are very proud to have her half of the Armani Hotel workforce.” Strim, GM.
Elena RaznozaMarketing & communications supervisor, Address Beach Resort
Elena Raznoza joined Address Beach Resort in February 2021, one and a half months after the opening and efficiently deliberate and executed a variety of campaigns. These embody the ‘Where Love Happens’ weddings marketing campaign, which generated 44 high quality marriage ceremony leads. Along with the Floating Breakfast marketing campaign which went viral globally. In truth, the resort has amassed greater than 100,000 Instagram followers since opening in the direction of the finish of 2020. GM Marianne Fitzgerald, mentioned: “Elena magnified the model message and Address Beach Resort’s idea and was a key stakeholder in facilitating many impactful marketing and PR campaigns. She has introduced a refreshing perspective and inventive concepts to the resort.”
Eleni ParaskevopoulouCluster director of marketing and communications, Fairmont The Palm, Mövenpick JLT, Th8 Palm, RIVA Beach Club
Eleni Paraskevopoulou has launched a quantity of profitable campaigns which have led to a rise in room and F&B income. With digital and social media-driven campaigns, Paraskevopoulou has elevated the quantity of room reservations coming from every resort’s web site ensuing to direct income to all properties that she manages. She efficiently launched Th8 Palm, Managed by Accor in the GCC market again in November 2021 and the resort is having fun with wholesome occupancy and busy F&B operations.In an analogous method, she has efficiently launched the in style Fluid Beach Club and Envy restaurant’s Jealous Brunch for Th8 Palm, in addition to Ba – Boldly Asian’s evening brunch on her different property at Fairmont the Palm.
Elmira GazizovaMarketing supervisor, Nikki Beach Resort & Spa Dubai
Elmira Gazizova has continued to make sure that all communications showcase all amenities of Nikki Beach Resort & Spa, each as a beachside resort and way of life seashore membership vacation spot.She has a hand not solely in the marketing and communications departments but in addition the operations workforce for each the resort and seashore membership, the place she helps Nikki Beach Resort & Spa with creating model new visitor experiences. Attuned to each marketing and operational calls for, the aspirational Gazizova has positioned herself to have an immense affect at the resort, serving to preserve it in travellers’ minds and updated with the newest developments.
Fatma KurtSenior marketing supervisor, Sheraton Grand Doha Resort & Convention Hotel
With her foremost duty in marketing, Sheraton Grand Doha’s social media channels present a 25 % improve YTD in exercise with numerous inventive contents and activations.Fatma Kurt has launched a profitable ‘Qatar National Day’ marketing campaign with numerous F&B presents, staycation packages and an unique exhibition, partnering with a Qatari artist to concentrate on Qatar’s heritage. Her relationship with native media has resulted in a major improve additionally.Kazem Shamas, director of gross sales and marketing, spoke extremely of Kurt. She mentioned: “Fatma is a superb addition to our award-winning resort`s management workforce together with her wealth of expertise and her dynamism, which can assist the resort strengthen its place, driving development in regional and worldwide markets.”
Giulia MundulaDirector of marketing, Al Messila, a Luxury Collection Resort & Spa, Doha
When she was 18, Giulia Mundula started her rise by hospitality. Mundula began as a cellphone operator initially, finally changing into an internet marketing government for Starwood Hotels in Italy. Over the years she has entered more and more senior posts, together with PR & comms supervisor for One&Only, director of marketing for Marriott lodges in Italy, and now Luxury Collection in Doha.Today, in the Qatar capital, she leads the whole marketing division, pushing the resort’s picture throughout continents and to a variety of clientele.“Marketing is now a extremely strategic self-discipline and Giulia embodies the good marketer in dynamic market situations,” added a colleague.
Guntra LipskaDirector of marketing & communications, Shangri-La Abu Dhabi and Traders Qaryat Al Beri, Abu Dhabi
Guntra Lipska in the previous yr has outperformed time after time serving to to reposition the property inside the Abu Dhabi market and tremendously supporting the resort in producing its budgeted figures in F&B for 2021. She has created new model messaging for numerous F&B ideas and launched a number of excessive ROI marketing campaigns. This consists of the repositioning of Sofra’s brunch, growing covers 15 % YOY.“Her eagerness to attempt completely different and new issues, tremendously helped the resort’s F&B groups to interact with the home market all through the pandemic,” shared Elena Mendez, VP of F&B marketing.
Inna GernegaExecutive producer of marketing and communications, Paramount Hotel Dubai, Paramount Midtown Dubai
The reference from Paramount is glowing: Inna Gernega is at all times keen to assist, assist and develop her workforce.Under her steering and assist, she has developed a particularly sturdy bond with all the different departments. Team members from the whole resort are at all times requesting to switch to the marketing workforce simply to work underneath Gernega, Paramount urges.Beyond her private expertise, Gernega just lately created an influencer-driven programme that gives a bespoke expertise media keep to influencers and media reps. This has generated over $100,000 in the final 12 months with PR protection value tens of millions of {dollars}.Pascal Eggerstedt, the resort director added: “Her cinematic method since the launch of the model in Dubai and ‘Mission Possible’ perspective positions our model as one of the distinctive go-to way of life locations in the area.”by main her marketing workforce and the methods. Her contribution was key for the resort’s success and for beating an bold finances, regardless of the difficult market scenario attributable to Covid-19”, shared Gerrit Haertprich, DOSM.
Ionela SavescuAssistant director of PR and communications, Palazzo Versace Dubai
Ionela Savescu has developed a powerful community of journalists, influencers and celebrities which have considerably helped improve the worth of earned media and social media publicity for the property year-on-year, crossing a AED36 million. She has additionally coordinated press occasions, photograph periods and campaigns that reached tens of millions of finish shoppers in the previous 12 months, and labored carefully with the Department of Tourism and Commerce Marketing to assist the tourism board’s native and worldwide campaigns for Expo 2020. Mansour Memarian, resort supervisor mentioned: “The resort has witnessed a powerful hike in model consciousness.”
Jayadev NakkaAssistant director of PR & marketing, Marriott Hotel Al Forsan, Abu Dhabi
While with Marriott, Jayadev Nakka has created an array of campaigns which have impacted revenues favourably, comparable to room packages with actions at the sports activities resort subsequent door. His efforts have confirmed to be very profitable in driving social media campaigns and restaurant covers, and he has labored on a number of initiatives to present the property and the shops a brand new look.Amaar Helal, director of gross sales and marketing, mentioned: “We are joyful to have Jay main the public relations and marketing efforts at Marriott Hotel Al Forsan. He introduced not solely his expertise, but in addition positivity in the office, creativity, and a slew of new concepts that aided the resort’s public relations, marketing technique, and income technology.”
Jeramaine HermosaMarketing and communications supervisor, Grand Plaza Mövenpick Media City
Jeramaine Hermosa heads up marketing campaign creation, evaluation, and optimisation of direct marketing campaigns on a number of channels, attaining 12 million impressions, 210 % improve in engagement development, 307 % in viewers development, and 15 % in web site visitors, in her function.In the previous 12 months throughout the resort, Hermosa has lowered company prices whereas driving income and producing leads for MICE, rooms, and F&B.Alfio Bernardini added: “Jeramaine has exerted so much of concentrate on digital marketing by working solitary with multichannel technique, executing social media campaigns, digital advertisements, PR administration and in home content material manufacturing. She is at all times up for a problem.”
Joshua CraddockDirector of marketing & communications, 25hours Hotel One Central Dubai
It’s mentioned that Joshua Craddock has with him a ‘little black e book’ of all the contacts he’s amassed round the globe over the course of a decade. From consultants and journalists to homeowners and influencers, Craddock is well-versed in sustaining relationships. Joining 25hours, Craddock has been immensely vital in cementing the resort’s repute, notably guaranteeing the resort’s opening get together was a hit. GM Jean-Francois Brun mentioned: “With such a playful, distinctive and boundary-pushing model comparable to 25hours Hotels, just a few marketing gurus can seize this and make it shine because it deserves. Josh has been instrumental in bringing 25hours Hotels to this area and at all times discovering revolutionary methods to make us shine.”
Karima DanaoMarketing supervisor, Kempinski Hotel & Residences Palm Jumeirah
Karima Danao proved herself by spearheading the resort’s 10-year anniversary marketing campaign in September 2021 and has launched a number of public and inner activations since. The resort’s public bookings have elevated month on month since her becoming a member of, reaching record-breaking numbers in the resort’s historical past for direct bookings by digital and social media marketing campaigns. Social media marketing campaigns for the resort’s numerous meals and beverage shops have been launched and led by Danao. Hani Selim, GM, defined: “The resort has loved a public presence like by no means earlier than since Karima joined, her experience in social media has reawakened the property.”
Karishma ChopraDirector of marketing & PR, Centara Mirage Beach Resort Dubai
Karishma Chopra by been the driving pressure behind the model consciousness and publicity for the Centara Mirage Beach Resort Dubai, at the identical time, introducing the model Centara Hotels & Resorts to the UAE. She single-handedly created the pre-opening marketing and PR technique for the resort. Thanks to this, the resort has achieved a excessive stage of occupancy since opening.GM Sebastien Schaeg mentioned: “Karishma brings in an entrepreneurship fashion of work mixed with an enormous marketing and PR expertise in the area. She has a powerful sense of synergy between income and gross sales that has allowed us to efficiently place the resort and drive demand.”
Katrina AngelesMarketing, PR and communications supervisor, Sofitel Dubai The Palm
Between September and December 2021, PR campaigns led by Katrina Angeles amassed a worth of greater than AED12 million. Moreover, social media followers have rocketed 75 % in comparison with final yr and the resort has continued to interrupt a quantity of its personal monetary data. Since beginning, Angeles has dived into her function, main three new brunch launch programmes; a spa rebranding and partnership and a quantity of seasonal campaigns, all giving the resort a shot in the arm.“Katrina’s dedication exhibits as she may be very detailed oriented in her necessities and maintains an expert and optimistic perspective to search out options in conditions with very tight deadlines. Any firm could be proud to have her on the workforce,” mentioned Yeliz Hisman, DOSM.
Kiran KumarCluster director of marketing, JW Marriott Marquis City Center Doha, Marriott Marquis City Center Doha, Marriott Executive Apartment City Center Doha, Le Meridien City Center Doha
Kiran Kumar has been in Marriott for fairly a while and was promoted into Qatar after a five-year stint as complicated director of marketing for the busy Le Meridien Dubai Hotel and Conference Centre and Le Meridien Fairway.Coming into Doha in 2021, he tapped into his huge expertise in the emirates, which has been one of the keys to his lodges’ success.“Kiran is a superb addition to the workforce and brings in so much of vitality and expertise to assist all properties in the cluster,” mentioned Rick Enders, cluster basic supervisor. “With three busy lodges in operation and one property in the pre-opening stage, I’m positive we’re in protected palms,”
Leslie WeddleDirector of marketing and communications, Conrad Abu Dhabi Etihad Towers
If it looks like you’ve been seeing Conrad Abu Dhabi Etihad Towers so much in the media, you’d be proper. It is because of the efforts of Leslie Weddle that the flagship Hilton footprint has reminded in peoples’ minds. Thanks to her, the resort hosted the first-ever Middle East and North Africa 50 Best Restaurants Awards – a deal which additional cemented the resort itself as a number one culinary vacation spot.First moving into the function in January 2021, Weddle joined the property and instantly secured a quantity of sponsorships and robust relationships with companions, together with the Department of Culture and Tourism – Abu Dhabi.Harry Anthony Lonergan, senior supervisor vacation spot marketing MEA, Hilton, mentioned: “Leslie has continued to be one of Hilton’s standout entrepreneurs and has gone from power to power over the years to turn out to be Hilton’s marketing champion in the UAE capital.”Lonergan continued: “Her optimistic vitality displays throughout her workforce that covers a particularly numerous property with 12 wonderful eating places, unrivalled conferences and occasion area in addition to incredible rooms for each friends and long run residents.“Leslie’s work with the native tourism board to advertise Conrad Etihad Towers all through the nation has been phenomenal and is now Hilton’s benchmark throughout the whole EMEA area. Taking over as marketing and communications director throughout the top of the pandemic, Leslie’s efforts to rebrand, drive consciousness of the Conrad and make it the capital’s hottest vacation spot over a particularly difficult interval has been completely excellent.”Previously talking with Hotelier Middle East, Weddle has shared the many alternative methods she approaches her occupation. For her, a key to success is to be real. She mentioned: “Above all be real. Marketers must do not forget that the media can’t publish each story we share with them, irrespective of how thrilling we really feel it’s however then once more we have now to ensure we ship the media one thing thrilling to publish.Personalisation is a vital aspect when talking to the press. Be completely different and stand out from others. If you haven’t reached out or thought-about the media for earlier initiatives or you haven’t taken the time to allow them to get to know your property, then it’s tougher to unfold your message. Here at Conrad Abi Dhabi Etihad Towers, we try to at all times provide friends personalised experiences and the identical stage of personalisation additionally applies when planning a PR marketing campaign – one thing that can finally assist drive efficiency at the property.”
Lana GhawiCluster director of marketing, St. Regis Amman, W Amman, Al Manara, a Luxury Collection Hotel, Saraya Aqaba
Working throughout three properties with three completely different approaches to hospitality, Lana Ghawi has made herself into a really well-rounded marketer. On one hand, she has led the opening campaigns for brand new venues comparable to Zenith at St. Regis, whereas on the different she headed up artwork remedy ideas at Al Manara. At the W, she has developed methods to assist the local people by recycling and health activations.Erden Kendigelen, multi-property GM mentioned: “Lana has been an excellent asset, her dedication and drive to succeed are mirrored in her work and campaigns.”
Liliya VafinaMarketing supervisor, Sheraton Oman Hotel
In the final 12 months, Liliya Vafina has efficiently created a variety of profitable marketing campaigns, together with seasonal hits throughout Christmas, New Year, Ramadan and the resort’s current fifth anniversary. She additionally created and sustained a set of broadly profitable marketing campaigns for shops’ new launch occasions at Reehan Lounge and Cliff Deck.The resort’s basic supervisor Samir Messaoudi mentioned: “Liliya has introduced her experience and expertise to our firm. We required sensible hands-on supportto develop our enterprise to the subsequent stage and Liliya acquired straight to the coronary heart of our problem.“She helped us create a plan and swiftly moved us to execution. Liliya is a superb asset to our organisation the place we wish to improve income the proper approach; by main and galvanizing folks.”
Maha Ahmad AbdoAssistant director of marketing & PR, The Nile Ritz-Carlton, Cairo
Per week after she joined her new property, Maha Ahmad Abdo was already planning her first PR occasion; one utilizing 3D expertise. She has additionally organised internet hosting the worldwide comic Russel Peters for his first time in Egypt leading to each publicity and income for the resort.Abdo has additionally introduced the proper companions to the resort with whom she launched this 3D eating expertise for the first time in Cairo, producing over EGP200,000 in seven weekends. At downtimes, she pursued new revenue-generating streams comparable to movie shootings producing over EGP600,000 to the resort and helping in elevating ADR for rooms and bringing extra F&B income.with #PinkbrigadeDXB.
Mujahid MansoorCluster director of marketing, communications & PR, Qasr Al Sarab Desert Resort by Anantara. Desert Island Resort & Spa by Anantara, Anantara Al Yamm Villa Resort, Anantara Al Sahel Villa Resort in Sir Bani Yas Island
Thanks to Mujahid Mansoor, his lodges had greater than $5 million value of media protection final yr, whereas additionally internet hosting influencers with a mixed attain of greater than half a billion folks. Tapped into the trendy world, he helped with the Anantara App launch additionally, bringing in a further $150,000 in income for all resorts on the app. GM Adrian Stoppe mentioned: “Muja has been instrumental in relaunching and enhancing our marketing campaign channels in step with the new market and journey developments. In the current yr, he has been busy launching and positioning the resorts as sustainable locations.”
Maria TsiomouMulti-property director of marketing & communications, The St. Regis Abu Dhabi The St. Regis Saadiyat Island Resort, Abu Dhabi Al Wathba, A Luxury Collection Desert Resort & Spa, Abu Dhabi
Positioning and sustaining three of the UAE capital’s most beloved lodges is just not simple, even when Maria Tsiomou makes it appear to be such.The marketing and communications director works throughout all three lodges, sustaining partnerships with the likes of Etihad Airways to make sure her trio at all times stays at the forefront.From venue rebranding to social media, to large-scale occasions, Tsiomou has mastered marketing in all its types.Area basic supervisor luxurious model Abu Dhabi Moustafa Sakr mentioned: “She is a worthwhile feminine member of our government committee and management workforce, passionate and decided, hardworking and doesn’t hesitate to be revolutionary whereas main her workforce to success.“I’d like to see Maria rising in larger roles.”
Marian Hemashi FernandoMarketing government, Jumeirah Creekside Hotel
One of the youngest marketing minds on this record, Marian Memashi Fernando was an intern at Jumeirah Creekside Hotel proper up till February 2022.However, her colleagues say that over the previous yr she has confirmed herself to be a significant half of the workforce. From optimising social media campaigns to achieve new audiences; to activating radio campaigns to extend footfall, the younger marketeer has confirmed to be naturally gifted in her chosen subject.Nandana Wirasinha, director of operations at the resort, defined: “She has single-handedly positioned the resort and managed all marketing channels very effectively. The resort has had an excellent first quarter of 2022 for enterprise and Hemashi has had an affect in driving the rooms and meals and beverage footfall.“She is a superb marketer and we’re delighted to have her with us. Her cinematic method since the launch of the model in Dubai and ‘Mission Possible’ perspective positions our model as one of the distinctive go-to way of life locations in the area.” Well completed to a brilliant younger expertise.
Marine FabbricinoCluster director of marketing and communications, Hilton Dubai Palm Jumeirah, Hilton Dubai Jumeirah, Hilton Dubai Walk
Marine Fabbricino’s function inside Hilton is a various one. She helps drive the technique and implementation of marketing campaigns for greater than 20 bars and eating places, which embody an higher scale Buddha-Bar idea, McGettigan’s, Jones the Grocer and Trader Vic’s at the upcoming Hilton Dubai Palm Jumeirah.In her function throughout one of Dubai’s traditional lodges and one of its latest, she restructured the marketing division from a flat hierarchy to an agile workforce the place workforce members have extra construction to develop, study and be uncovered to new alternatives to broaden their information.”
Mary Jane AgraCountry PR & communications supervisor, Rixos Hotels
In a yr’s time of being the nation pr and communications supervisor of Rixos Hotels, Mary Jane Agra has developed communication methods that elevated the model’s profile and benefitted Rixos Premium Dubai, Rixos The Palm Dubai Hotel & Suites, Rixos Bab Al Bahr, and Rixos Premium Saadiyat Island.In her function, Agra has elevated the PR worth by roughly 60 % throughout all present properties in the UAE, with the most vital improve of 170 % for Rixos The Palm Dubai Hotel & Suites.Ali Ozbay, regional director of marketing & communications mentioned: “MJ has helped construct the Rixos Hotels model title in the Middle East together with her inventive pondering and energy of persuasion.”
Miguel RojasDirector of model marketing, Rove Hotels
One of the driving forces behind Rove Hotels’ bold marketing methods is Miguel Rojas. In the previous 12 months, has helped to generate greater than $22 million value of media protection.He has been key throughout the opening of Rove Expo 2020 with viral PR campaigns; and he additionally led campaigns comparable to a partnership with Nikon and a brand new room sort referred to as Gamer Caves in partnership with RAZER and Playtonia.“Through Miguel’s management, Rove has managed to punch above its weight with thrilling marketing and initiatives. Miguel has led partnerships with related manufacturers and themes together with accessible artwork, e-sports, co-working and pictures,” added Paul Bridger, Rove Hotels’ chief working officer.
Mouna OuniCluster director of marketing & communications, Swissotel Al Murooj Dubai, Movenpick Grand Al Bustan Dubai
IIt appears wherever Mouna Ouni opts to work, she is going to go above and past. A returning face to our Marketing Power List, hoteliers from throughout her profession have a good time her work ethic over the years. From serving to Fairmont Bab Al Bahr scoop up over a dozen awards, to extend revenues for TIME Hotels, Ouni’s achievements show her ardour for hospitality above all else.From video manufacturing to gross sales, to marketing, and likewise venue designs, Ouni does no matter she will be able to to see success for her properties.With a profession that extends properly over a decade, the director has labored throughout the {industry}, throughout segments, emirates, and disciplines. Today, Ouni leads marketing, communications, and if her final 12 months inform us something, collaborations.She collaborated with a plethora of worldwide manufacturers comparable to Bath & Body Works, Thalgo, Bioderma, and Esthederm and hosted a number of occasions comparable to Dubai Fitness Challenge, yoga occasions, welcoming wellness, afternoon excessive teas and picnics.Striving to carry influencers in for all her occasions, her current and largest collaboration was with sixthStreet, one of the main vogue e-commerce platforms in the area. sixthStreet’s Ramadan Collection Preview was held at Al Yassat Ballroom, Swissotel Al Murooj Dubai whereby over 200 influencers comparable to Mai Ibrahim with 3.5m followers, Beki Ksri with 2.3m followers, Nazanin Fara with 2.5m followers and Amro Maskoun with 4m followers.She has additionally helped to push her lodges even additional by partnering with a variety of journey firms and communities to present the properties an array of the participating social media materials. Beyond her business and enterprise acumen, Ouni has efficiently used her lodges as a platform for good.Her podcast referred to as “Your Life Story” which she launched in 2021 as a ardour mission goals to encourage its listeners by discovering untold tales about private life, profession, marketing, PR, psychological well being, development, successes and failures from folks throughout the world. All of these efforts proceed to assist producing consciousness and income for each lodges main them to excessive occupancy and operating busy operations frequently.“The wonderful Mouna, passionate, full of vitality and creativity. Very accountable in assembly deadlines and executing initiatives. She will at all times shine and add worth wherever she works,” shared colleague Mohamed Wakeb. “Her expertise spans the whole marketing, branding and communications spectrum. She is a dynamic, empowered chief, one who conjures up and delivers exponential worth to any enterprise.She is commercially savvy, intuitive in her skilled dealings and actually emanates what this period of impressed feminine management is all about,” added her workforce.
Mohamed AshfaqMarketing supervisor, voco Dubai, Sheikh Zayed Road
Mohamed Ashfaq helps deal with 5 F&B shops, 18 assembly rooms and one ballroom, a well being membership, and 471 visitor rooms. Under Ashfaq, the resort has elevated its social media efficiency and boosted reserving conversions by direct channels.Simon Stamper, space basic supervisor mentioned: “Within months of becoming a member of the workforce, Mohamed was capable of improve the property’s social media presence with marketing actions of the resort, launching new promotions for shops.“Ashfaq is relentlessly inventive and understands how his function impacts the enterprise. He is passionate and pushed – actually, one to look out for as one of the {industry}’s aspiring marketing management.”
Mrinaliny MitraAssistant director of marketing and communications, Swissôtel Al Ghurair and Swiss ô tel Living Al Ghurair
Leading the resort’s marketing campaigns, together with elaborate festive and Dubai Fitness Challenge in 2021, Mrinaliny Mitra has secured a PR worth value US$2.2 million whereas guaranteeing a 9 % direct conversion on the digital platforms and rising social media channels of Facebook, and Instagram and LinkedIn by 20 %.With a transparent ardour for health, During Dubai Fitness Challenge 2021, she launched a partnership with SportsArt and Al Ghurair Centre shopping center for a sustainability sports activities marketing campaign of “What’s your Watt” problem for friends to take part at no cost and generate electrical energy by a exercise. This occasion grossed a PR worth of $1.7 million by itself.
Nadine SeebacherDirector of marketing, FIVE Palm Jumeirah Five Jumeirah Village
With a model like FIVE Hotels and Resorts, it could possibly appear to be the social media and marketing takes care of itself. After all, the Dubai model has a loyal following of influencers and celebrities already.So much of onerous work goes into marketing at FIVE, and Nadine Seebacher is an enormous half of it. Thanks to her, FIVE has greater than 700,000 lively social media followers throughout all platforms, together with 60 million views on TikTok alone.Outside of social media, Seebacher was key in the success of Goose Island Tap House at the JVC resort, serving to place the resort and obtain a 1,233 % improve in social accounts reached in the final 90 days (at the time of writing).
Natalie ChahineDirector of marketing, W Doha Hotel & Residences
In 2021, Natalie Chahine and her workforce went into overdrive to steer W’s first Formula 1 Brand Sponsorship as Event Supporter & Official Hotel Sponsor of the Qatar Motor & Motorcycle Federation, reaching a complete viewers of over 1,660,475 regionally and regionally. This achievement didn’t go unnoticed.“Natalie is a powerhouse of concepts and vitality on the subject of getting the finest out of internet hosting and sponsorship offers. Her capacity to leverage character appearances for the good of the model and resort’s positioning is exemplary and places W Doha at the top of the ‘see and be seen’ want record,” mentioned Deveekaa Nijhawan, international head of worldwide PR & comms, Qatar Tourism.
Nora Al OtaibiAssistant director of public relations and marketing, The Ritz-Carlton Riyadh
With over seven years of hospitality expertise, Nora Al Otaibi has a agency understanding of the market and the price at which its lodges are evolving.“Nora is an expert and gifted Saudi feminine marketer and has an excellent understating of how digital marketing can have a optimistic affect on the whole property ROI. Nora has completed a tremendous job launching the Le Meridien model in Riyadh throughout a tough setting, she managed to drive and win native leisure enterprise by implementing inventive demand technology packages,” defined Tarek Bekhiet, space director of marketing, digital and loyalty, Saudi Arabia, Bahrain and Egypt.
Paromita OhriAssistant director of marketing & communications, Double Tree by Hilton Dubai M Square Hotel & Residences
A rising star in Hilton, Paromita Ohri has been with the resort main since 2017, persevering with to raise every resort she finds herself at.Now with DoubleTree by Hilton Dubai M Square Hotel & Residences, she has been instrumental in the resort’s profitable opening.“Paromita is one of the most resourceful and gifted marketing managers I’ve ever labored with. Her curiosity, revolutionary pondering and creativity make me really feel very comfy throughout our operations. She is open to new concepts and possesses a want to grasp the idea which may be tough to understand at first look” shared Serpil Guney, GM.
Raveena MarwahAssistant director of marketing, Sharq Village & Spa, a Ritz-Carlton Hotel Doha
Raveen Marwah has led the marketing efforts at the Sharq Village & Spa, a Ritz-Carlton Hotel Doha for the previous 4 years. During that point, she has helped remodel one of the nation’s most cherished spas, whereas additionally conserving the resort updated with trendy calls for.From digital improvements to getting on the floor herself and dealing with native companions, Marwah has saved her resort as an {industry} chief by getting concerned in all aspects of the enterprise. Her capacity to stability native traditions with trendy touches comparable to stay music occasions and superstar occasions has saved the resort related amongst an enormous pool of clientele.As seasoned hospitality skilled with 11 years of expertise in the {industry}, particularly with luxurious resort manufacturers, Marwah has led a diversified portfolio of campaigns, occasions and initiatives in all the pieces from meals & beverage occasions and promotions, wellness campaigns, model partnerships, influencer occasions and neighborhood footprint initiatives.Some of her best achievements embody the marketing rollout at the launch of Iris Doha at Sharq Village & Spa, a Ritz-Carlton Hotel Doha in 2019, alongside withthe re-branding of The Cigar Bar to a very revived idea referred to as ‘El Cedro Pan-Latin Lounge’. Previously, this lounge; a extra mellow area, was rebranded in 2019.In newer occasions, she was accountable for the full rebranding train of the spa at Sharq Village, beforehand managed by the Six Senses model to The Ritz-Carlton Spa. This specific marketing technique demanded all the pieces from digital methods comparable to organising a devoted and branded web site with PPC and search engine marketing efforts in place and organising a present vouchers web site for wellness; to influencer outreach and visiting wellness practitioner tie-ups and native companions.Yazan Latif, GM of the property mentioned: “Raveena is a particularly devoted skilled with intelligence and ambition on her aspect. As a person, she may be very properly knowledgeable, be it with the native space, model or industry-related information and he or she at all times seeks to study extra, which is beneficial for her development prospects. Raveena can be extremely clever and makes well-thought-out selections, particularly in high-pressure conditions and manages management obligations with full sincerity. Raveena brings an exquisite vitality to the workforce and is a superb workforce participant, mixing properly with all divisions in the resort, in addition to different stakeholders for the model which simply goes to outline her as a real Ritz-Carlton ambassador. As a private ardour for neighborhood service.”
Peggy El KhouryResort director of marketing and communications, Hilton Salwa BeachResort & Villas
Working at Hilton Salwa Beach & Villas is the fruits of 17 years of onerous work for Peggy El Khoury. One of Qatar’s most bold hospitality ventures, Khoury has been there to make sure the resort and waterpark work collectively in concord.Thanks to El Khoury, the resort’s opening reached greater than 48.5 million readers worldwide throughout 30 interviews and 50 influencers. The inventive thoughts additionally launched a girls’ evening at the water park itself, promoting round 7,500 tickets and bringing in six determine income numbers.“Successfully opening not solely a Hotel however a model new Resort Destination and Waterpark to Qatar.“An incarnation of Hilton’s objective to share the gentle and heat of hospitality by innovating the approach we interact, hear and delight our friends,” mentioned Etienne-Charles Gaillez, nation GM Qatar.
Rana SaabComplex director of marketing & communications, Al Jaddaf Rotana, Dubai
Rana Saab has not solely confirmed her marketing expertise, but in addition a deep understanding of the wider resort enterprise. For instance, the resort had 47 % improve in attain YOY and an engagement price of 6.79 % of their on-line channels which resulted in 162 direct leads from their campaigns inside six months. Moreover, her pay-per-click campaigns in 2021 resulted in revenues of AED339,717; whereas web site visits elevated from 22,390 visits to 65,649 visits.“Rana Saab’s confirmed capacity to design and ship profitable campaigns, discover inventive options to difficult communications and exceed expectations, has earned her a repute as a extremely valued colleague,” mentioned Haytham Omar, GM.
Rebecca RenéeMarketing supervisor, W Abu Dhabi – Yas Island
Previously on our 30 underneath 30 lists as a marketing government, Rebecca Renée has promptly risen the ranks of the in style Yas Island property. It’s clear to see why, she has helped with revolutionary campaigns round Emirati womanhood, UFC, and environmentalism and sustainability, serving to present the resort as a spot to assist numerous completely different communities.“Eminently measured and completely passionate in constructing out initiatives – her expertise was discovering a approach to not merely tick a field however so as to add worth, exceeding expectation alongside the approach,” mentioned Jatinder Singh, DOSM. “Rebecca is, no doubt, an skilled in her subject who possesses a deep understanding of the market.”
Ruba TahaDirector of marketing and communications, Grand Hyatt Amman
Certainly, Ruba Taha has had her justifiable share of marketing wins over the final 12 months, together with the launch of the flagship The Lombard Amman. But her best feat this yr wasn’t one thing inside her core obligations, it was a ardour mission.Taha initiated Women@Hyatt in Jordan – the group’s companywide marketing campaign to empower ladies by mentorship, volunteering programmes, networking, government publicity and different means. Thanks to her, feminine hoteliers in Hyatt Jordan now have brighter horizons and methods to advance their careers.“Ruba is of nice worth not solely to Grand Hyatt Amman however Hyatt basically. Ruba’s drive for change additionally made her the good chief of our ‘Women atS Hyatt’ Chapter Jordan with which we’re aiming to additional develop future feminine leaders in our nation,” mentioned Ben Wozny, GM.
Ruth ArcherDirector of PR & marketing, The St. Regis Downtown Dubai
Posted at The St. Regis Downtown Dubai because it first swung open its doorways, Ruth Archer has performed a pivotal function in the resort’s positioning as one of the most opulent locations in Downtown. Joining a month earlier than the resort’s opening in October 2021, Archer effortlessly juggled the monumental process alongside her current function as director of marketing, PR and communications for Marriott Al Forsan Abu Dhabi.It was at the new St. Regis although – her most senior function to this point – did Archer actually come into her stride. She has give you many inventive resort ideas together with the Tiny Tea afternoon tea, partnering with native authors, launching The St. Regis Brunch – and efficiently promoting out the event in two weeks.
Sabra ThaniDirector of marketing and communications at Lapita, Dubai Parks and Resorts, Autograph Collection Hotels
Sabra Thani is the first feminine Emirati marketing and communications director in Marriott in the UAE. Despite the journey bans throughout the pandemic and the numerous challenges, together with working alone with no workforce to assist her, Thani has managed to keep up the resort. Her initiatives have elevated occupancy by 19.6 % and ADR by 10.8 %.“Her creativity and keenness for the model are evident in each facet of her method, which interprets to revolutionary, tailor-made campaigns that resonate with travellers from all cultures. I’m very privileged and honoured to work alongside her,” mentioned Naleem Ariff, GM.
Safiera Imogene SaitDirector of marketing & communications, Jumeirah Al Naseem, Jumeirah Al Qasr, Jumeirah Mina A’Salam, Jumeirah Dar Al Masyaf
Through the managed use of direct channels and good marketing methods, Safiera Imogene Sait has been capable of improve web site traction by over 14 % YOY, making it the strongest performing retail channel for Madinat Jumeirah. Able to create a brand new marketing campaign for each season, she has devised methods to maintain her lodges related all yr spherical.From working with Dubai’s Department of Economy and Tourism on to supercharging revenues with summer time and winter tourism campaigns, Sait has supported her lodges with each regional and worldwide enterprise.Florence Dubois, VP of marketing, mentioned: “Her capacity to recognise market developments and join with folks by numerous channels of communications makes her stand out in the huge pool of marketing professionals.”
Sally MoustafaCluster director of marketing & communications, DoubleTree by Hilton Resort & Spa Marjan Island, DoubleTree by Hilton Ras Al Khaimah, DoubleTree by Hilton Ras Al Khaimah Corniche Residences, Hampton by Hilton Marjan Island
Sally Moustafa performed an integral function throughout the opening of DoubleTree by Hilton Ras Al Khaimah Corniche Residences and Hampton by Hilton Marjan Island by establishing the positioning of the lodges with marketing plans, annual budgets with measurable goals and techniques.Her function calls for a combination of each sustaining beloved, established properties and elevating model new ones, a process she continues to excel in.Nader Halim, cluster basic supervisor mentioned: “Sally has been with Hilton since 2015 and we’re more than happy to have her on board. Her dedication, resilience and confirmed report of achievements have made her indispensable to our observe report of success. Sally has been one of the foremost causes for the cluster’s business success.”
Sama KainatMarketing supervisor, Yas Plaza Hotels
Working throughout a cluster is already difficult, however Sama Kainat manages to do it whereas additionally understanding a variety of completely different model requirements. Working throughout Radisson Blu, Park Inn, Crowne Plaza, Staybridge Suites, Rotana and Centro Yas Island, Kainat’s function has her deploying a plethora of methods. She has efficiently hosted top GCC influencers with a mixed attain of 3.2 million; she has boosted the lodges’ gross income together with her campaigns, and he or she has generated some 10,000 inquiries by social media.“She is a meticulous worker who’s at all times making the finest out of each monetary scenario. Her articulate character and expertise have earned the Yas Plaza Hotels a number of accolades,” mentioned Saurabh Bakhshi, space GM.
Samouel ThabetMarketing government, W Muscat
Samouel Thabet is one to keep watch over. With simply eight months of marketing expertise at the time of writing, Thabet has proven his pure managerial expertise as of late. Since September 2021, he has stepped up in his division, mentioned to be “holding the fort” and main a variety of revenue-generating campaigns. These embody a profitable Halloween activation, Christmas and New Year’s.Gerald Ghevasson, W Muscat’s basic supervisor, mirrored: “Samouel stunned me by managing and dealing with the marketing duties with minimal supervision and his capacity to satisfy all the deadlines required from different departments.”
Shalvesh NundlaulCluster marketing & communications supervisor, Hilton Ras Al Khaimah Beach Resort, Hilton Garden Inn Ras Al Khaimah
For these conversant in RAK hospitality, Shalvesh Nundlaul’s inclusion must be no shock. The Hilton member works tirelessly throughout his properties to make the most of each single alternative despatched his approach. In 2021, PR worth hit round $8.2 million because of him, with 517 clippings. His 2021 was marked by specific success in F&B, the place he boosted engagement by 435 % throughout his venues.Behind the scenes, Nundlaul shines, recognized to constantly monitor Google My Business so as to add new key phrases to maximise search potential.As joyful being the face of a resort as he’s engaged on his personal initiatives, Nundlaul continues to indicate a pure affinity for the RAK hospitality world.
Shayne MonasterioCluster PR & marketing supervisor, Wyndham Dubai Deira, Days Hotel by Wyndham Dubai Deira, Super 8 by Wyndham Dubai Deira
One of Shayne Monasterio’s best achievements over the final 12 months has been her function in the profitable launch of the Days Hotel by Wyndham Dubai Deira. Joining the workforce a month earlier than the resort’s opening, she single handily promoted the upcoming resort by organising commercials which reached greater than 1 / 4 of 1,000,000 folks in every week.“Shayne joined the workforce in a important second. She jumped on board understanding that there was an unlimited pile of obligations, unresolved pending marketing points since her place was left vacant for a very long time.“Her grit and “can do” perspective made her take the leap and, I’m in awe and grateful for it,” mentioned Thierry Perrot, cluster GM.
Sherine NakhlaDirector of marketing & public relations, IHG Cairo Citystars cluster
In the final 12 months – being keen about F&B herself, Sherine Nakhla created a coaching programme for the F&B restaurant managers and cooks to clarify to them the significance of social media and tips on how to use Instagram, take photos of their dishes and tips on how to use Pinterest for brand new recipes. This private mission mixed with an expert one has tremendously supported the cluster’s revenues and helped reinforce its place in the restaurant scene.“Sherine is one of the most meticulous and devoted marketing leaders I’ve labored with all through my profession. She may be very passionate and drives income technology with revolutionary concepts by the lens of the friends,” mentioned Dieter O. Franke, space GM IHG Egypt.
Sheryl AquiatanMarketing & communications supervisor, Millennium Airport Hotel Dubai, Copthorne Airport Hotel Dubai
The secret to Sheryl Aquiatan’s appears to be in doing many, smaller, cheap campaigns however doing them proper. Her rooms push for the Copthorne resort price solely AED3,000 however generated 433 room nights; whereas an analogous push at the Millennium resort price the identical, ran for under two months, and generated 67 room nights. For the marriage ceremony section, she ran social media campaigns herself, producing 415 leads in a single yr, equal to AED150,000 in income, with solely AED9,000 spent. On F&B, her one-week flash marketing campaign for iftars price the resort solely AED175 however made then 85 covers because of the energy of social media.
Sonia ParmarCluster marketing supervisor, Sheraton Jumeirah Beach Resort, Aloft Palm Jumeirah Hotel
From Friday brunches to weddings, to festive occasions, Sonia Parmar makes use of all the pieces in a entrepreneurs’ toolkit to push her lodges to the subsequent stage.As Mohamed El-Aghoury, her basic supervisor put it: “Bringing alongside her huge expertise in coping with a various group of stakeholders, in just some months she was capable of surpass the resort’s expectations, in phrases of PR and social media presence and engagements. She effortlessly delivers outcomes, managing properties model commonplace necessities, social media accounts, PR communications and different duties related to marketing. A decent workforce participant, charming, and passionate in what she does, Sonia extremely values work ethics and proper conduct of marketing context.”
Tijana LazarovCluster senior marketing supervisor, Le Meridien Dubai Hotel & Conference Centre, Le Meridien Fairway, Aloft Dubai Airport Hotel, Element Dubai Airport Hotel, Aloft Al Mina, Element Al Mina
Currently dealing with a cluster of six lodges with 1,247 visitor rooms and 28 eating places and bars, Tijana Lazarov has confirmed to be a marketer capable of work throughout segments and kinds. Having launched a number of F&B marketing campaigns Lazarov has been key in producing over 215 press clippings with an estimated PR worth of over $633,500 since she joined the cluster of lodges in September 2021.Before then, she was a marketing supervisor at Sheraton Jumeirah Beach Resort, the place she managed all PR, partnerships and sponsorships, to not point out serving to with the rebranding of the Sheraton flag and deploying a brand new search for the resort.
Tom HuiMarketing government, Dukes The Palm, A Royal Hideaway Hotel
Tom Hui has left a fairly distinctive mark on the hospitality scene. The bold marketing government final yr efficiently launched a global sponsorship marketing campaign with Miss Great Britain 2021.His sponsorship mission didn’t solely create model consciousness for Dukes The Palm in abroad markets but in addition fulfil company social duty by the adherence to feminine empowerment.“Tom is a game-changer in hospitality marketing. He efficiently aligns the elegant image between a luxurious resort and sweetness occasions with worldwide sponsorship. Dare to suppose out of the field, he successfully promoted the distinctive resort expertise in Dubai to international markets,” mentioned Dr Sanjay Nadkarni, director of analysis and innovation – Emirates Academy of Hospitality Management.
Vanina YordanovaDirector of marketing & communications, Shangri-La Dubai
Like others on this record, Vanina Yordanova has a watch for partnerships. From Chanel, Tiffany & Co., and Jimmy Choo; to international celebrities and native suppliers, Yordanova works with others to assist uplift the picture of her resort. From non-public buying experiences with InstaRunway, from partnerships with flower boutiques, Yordanova constantly thinks of new methods to expertise luxurious. Yet one other has been the introduction of an entire new spa retail vary which in flip boosted transactions 30 %. She has additionally deployed comparable income boosting concepts for rooms and F&B.“Vanina’s creativity and out of the field pondering has supported in positioning the Shangri-La Dubai as a favorite for a lot of way of life and luxurious manufacturers,” mentioned Elena Mendez, VP F&B marketing and company communications MEIA.
Wejdan AlyameniDirector of marketing, Sheraton Jeddah Hotel
(*75*) her first directorial function final yr, Wejdan Alyameni got here in to assist place a resort which underwent renovations, later launching a wide-scale marketing campaign this yr to indicate off the new resort. Thanks to her efforts, she has uplifted the picture of the resort, introduced in new clients and diversified the resort’s enterprise.“Wejdan has gained tremendously in stature inside the hospitality marketing neighborhood in KSA, mentioned Edwin Wijkhuijs, cluster GM.
BACK TO TOP
https://www.hoteliermiddleeast.com/people/marketing-power-list-2022-75-of-the-regions-top-marketing-talents
