NEW YORK–(BUSINESS WIRE)–Matterkind, IPG’s activation intelligence firm, introduced right now Sean Popen has joined the corporate as EVP, Outcome Navigator. Sean steps into the place after the latest promotion of Nancy Hall to CEO, Matterkind US.
Matterkind launched Outcome Navigator, the first-in-market, outcome-based advertising and marketing options suite with out danger, in April of this yr. Sean will lead all elements of the Outcome Navigator enterprise, and the suite’s Addressable Outcomes and Pay for Performance choices, together with gross sales, manufacturing and solutioning, and supply.
“Sean is a pure chief, who not solely cares in regards to the work, however in regards to the individuals he leads,” said Nancy Hall, Matterkind US, CEO. “‘Sean has experience in omni-channel advertising and marketing, and is a confirmed results-driven supervisor, who evokes and really appreciates his staff. Outcome Navigator is a pure extension to Matterkind’s core values, outlined by aware advertising and marketing; respectful advertising and marketing that’s adaptive to the wants of individuals, and the objectives of our shoppers. I can’t consider anybody extra suited to run this space of our enterprise.”
Sean joins the Matterkind staff with greater than 25 years of omni-channel advertising and marketing expertise. With earlier roles that embrace Chief Marketing Officer for Off Lease Only, a $1B, PE-Backed firm, Vice President of Digital Marketing and eCommerce for Tracfone Wireless, and Senior Director of eCommerce for Office Depot/Office Max, Sean brings experience in Search Engine Marketing, Programmatic Display Advertising, and Affiliate Marketing to the position. He has additionally held management roles with Lenovo, CenturyLink, Landmark, AOL, Netflix, and Feld Entertainment, the unique producers of Ringling Bros Circus and Disney on Ice.
“I’m really honored to be a part of this superb firm and staff,” said Sean. “Being in a position to mix my numerous model and consumer expertise brings all of the items collectively and makes this my dream job. There is a particular have to allow corporations to handle, optimize, and develop their applications with a efficiency mindset that can also be respectful to the person. I stay up for working throughout the group, the larger IPG staff, in addition to externally to evolve and scale Outcome Navigator throughout a number of verticals.”
About Matterkind
Matterkind, IPG’s activation intelligence firm, drives higher enterprise outcomes whereas placing the client expertise first. Through the lens of aware advertising and marketing, they make use of moral knowledge, by way of patented purposes, to ship addressable activation intelligence. Matterkind strengthens connectivity between manufacturers and their audiences, by way of trusted partnership, excellence, and experience. Matterkind is part of Kinesso, the advertising and marketing know-how unit of The Interpublic Group of Companies, Inc. (IPG). For extra data, go to Matterkind.com.
https://www.businesswire.com/news/home/20220525005099/en/Matterkind-US-Hires-EVP-Outcome-Navigator
