PropertyGuru Group has appointed Adrian Tan (pictured) as director of marketing operations, reporting to CMO and MD, fintech, Bjorn Sprengers. In his new function, Tan is liable for establishing digital marketing methods and driving operations that handle distinctive alternatives throughout 4 of PropertyGuru’s 5 markets, specifically, Singapore, Malaysia, Thailand, and Indonesia.
Tan can even give attention to the Group’s management in partaking market share and bolstering worth creation by buying high quality audiences and producing high quality results in assist clients. With its three enterprise models, marketplaces, fintech, and information and software program options, the Group is engaged on its aspiration to develop into the property “belief platform” for Southeast Asia and additional allow assured selections within the property trade.
Tan was beforehand head of digital marketing at iProperty.com.my which was beneath REA Group. Last May, PropertyGuru Group acquired the shares of REA Group’s working entities in Malaysia and Thailand: iProperty.com.my, Brickz.my, thinkofliving.com and Prakard.com. Tan spent three years at iProperty.com.my earlier than it was acquired.
Before that, he was with Meta as shopper options supervisor for 2 years driving a various shopper portfolio that features manufacturers from the journey, telco, FMCG, automotive, property, and QSR classes in Malaysia, his LinkedIn mentioned. He was additionally liable for forecasting, monitoring, and fulfilling quarterly income and progress targets. Tan additionally has expertise within the company scene having labored at MediaCom (now generally known as EssenceMediacom, GroupM, and OMD.
PropertyGuru formally listed on the New York Stock Exchange in March this yr. CEO and MD, Hari V. Krishnan mentioned the profitable itemizing on the NYSE will permit the corporate to open extra doorways for the tens of millions of residents throughout Southeast Asia looking for the proper house or property funding.
A month later, it introduced a 22.7% improve in income to SG$100.7 million for 2021 in comparison with the earlier yr. Krishan described 2021 to be “a transformational yr” for the corporate, having acquired iProperty Malaysia and thinkofliving and listed on NYSE.
Its Singapore market income elevated 19.9% to SG$56.0 million whereas Malaysia elevated by 86.0% to SG$14.7 million. PropertyGuru mentioned beforehand that it’s on observe to attain its 2022 steering of 44.0% year-on-year income progress.
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https://www.marketing-interactive.com/propertyguru-director-marketing-operations
