CHARLOTTE, N.C.–(BUSINESS WIRE)–Sleepme Inc., the guardian firm of sleep expertise model ChiliSleep, kicked off a partnership Tuesday, May 31, with Mooresville-based sports activities advertising and administration company, Clear 28. The company works with two of NASCAR’s brightest younger stars in drivers Cole Custer and Noah Gragson together with a few of the prime manufacturers in motorsports.
“This partnership helps present NASCAR drivers and workforce members with the most effective sleep to improve their general efficiency on and off the monitor,” says Tara Youngblood, Sleepme Inc. CEO and Co-Founder. “We really feel that it’s important for athletes to make investments in their relaxation and get a superb night time’s sleep, and we’re proud to accomplice with Clear 28.”
Clear 28 offers its athletes with fully-integrated career-management providers and its company companions with complete, strategic, and turnkey sports activities advertising options.
Efforts by Clear 28 to enhance Cole’s general well being and efficiency started in early 2022. Cole began utilizing ChiliSleep’s Dock Pro Sleep System in February, and only a few weeks later, he received NASCAR’s Xfinity Series Race at Auto Club and the Cup Series pole at Bristol Motor Speedway.
Using Clear 28’s sports activities advertising platform because the launching level for a lot of of these conversations with prime resolution makers in the game, Clear 28 and Sleepme look to concentrate on business-to-business (B2B).
Corey Bass, Clear 28 director of operations and gross sales, mentioned B2B methods will encompass working with sports activities groups, company sponsors, {industry} contacts, and extra.
“(We) will present advertising help and B2B introductions for Sleepme all through the motorsports group,” says Brandon McReynolds, Clear 28 gross sales managing accomplice. “This partnership will leverage the belongings of each corporations to present athletes, employers and companies of every kind with industry-leading sleep and advertising options.”
Sleepme and Clear 28 will collaborate shifting ahead with quite a lot of initiatives together with video/picture manufacturing, sports activities advertising methods, and quite a lot of worker wellness packages in the area.
While the partnership between the chief in sleep expertise and Clear 28 focuses on sports activities advertising and motorsports, Sleepme has additionally teamed up with a non-profit group, The Independence Fund, that serves veterans and their households.
Sleepme just lately donated 100 sleep programs, valued at $50,000, to The Independence Fund. The Charlotte-based group works with veterans who’ve bodily disabilities, traumatic mind accidents (TBIs), and PTSD incurred in the road of responsibility.
ChiliSleep and The Independence Fund are proud to accomplice with one another, main into June, which is designated as PTSD Awareness Month. June 27 is formally PTSD Awareness Day.
“As we strategy June’s PTSD Awareness Month, we all know that so many veterans endure silently from the affect of their service. Science has additionally confirmed how useful sleep is for his or her psychological, bodily, and emotional therapeutic. We are proud to accomplice with ChiliSleep to present mattress toppers that may give veterans the present of true relaxation as they transfer towards psychological wholeness,” The Independence Fund CEO Sarah Verardo says. “The Independence Fund is pushed to finish veteran suicide and assist veterans overcome bodily, psychological, and emotional wounds incurred in the road of responsibility. We prolong immense gratitude to ChiliSleep in serving to us do this in another, distinctive means.”
Sleepme acknowledges that the rise in PTSD and TBIs inside the veteran group can immediately inhibit the power to have high quality, deep sleep. Sleepme understands the important thing to serving to veterans get a superb night time’s sleep is thru controlling physique temperature. Deep sleep happens throughout the first half of the night time however is introduced on by a lower in physique temperature. Ultimately, the temperature drop overrides the aware a part of the mind and helps to set off deep sleep.
By utilizing a Sleepme Sleep System cooling mattress pad, veterans have the potential to allay the problems they expertise because it relates to PTSD and sleep issues.
“We are dedicated to having an affect on the lives of the women and men who give again to our nation,” mentioned Tara Youngblood. “We are so thrilled for these partnerships to assist those that danger their lives to receive the standard sleep they deserve.”
About Sleepme™
Sleepme Inc. is a sleep expertise model revolutionizing the way in which the world sleeps. Through many years of studying and expertise in addition to an intensive patent portfolio, Sleepme’s goal is to make sleep simple, achievable, and a constructive a part of everybody’s well being. Sleepme coaches a few of the world’s prime athletes and continues to serve customers world wide by means of its umbrella of trusted, high quality and management manufacturers together with Sleepme, ChiliSleep and Ebb. Beloved by thousands and thousands for its life-changing sleep outcomes, ChiliSleep pioneered the award-winning ChiliPad® and chiliBLANKET®, that are powered by the Cube and OOLER sleep programs. The model’s all-new Dock Pro Sleep System was launched this yr and affords industry-leading cooling capability and much more superior options. For different Sleepme information, go to https://sleep.me.
https://www.businesswire.com/news/home/20220531005768/en/Sleepme%C2%AE-Announces-Partnership-With-Sports-Marketing-Agency-Clear-28-Donates-50000-in-Sleep-Products-to-The-Independence-Fund
