Swapping Out Your Blog For An App Landing Page Will Impact Your Google Rankings

It isn’t too unusual to see app builders, earlier than the app is launched, to launch a weblog on the house web page of the app’s area identify. This is finished to achieve traction on the area identify earlier than the official app is definitely reside. But will transferring the weblog off the house web page and changing that with the app particulars on launch affect the positioning’s general search engine optimization and rating in Google?The reply is sure.John Mueller of Google was requested this on Reddit the place the query was:Will altering the house web page from the weblog web page to an app touchdown web page harm search engine optimization?For some context, I nonetheless constructing the positioning; it has not launched. Right now the positioning is only a weblog, which is performing as an MVP for an app I’m designing. Eventually, the house web page will act as touchdown web page for the precise app. Will having the house web page simply be the weblog for now, however change it to the touchdown web page sooner or later, harm the search engine optimization?John Mueller’s response:Sure it’s going to change “search engine optimization” (no matter you contemplate that to be), but when the app is what you need folks to do, then concentrate on that.But does that imply you should not attempt to construct out the area identify of an app or product earlier than it formally launches? I would not say it signifies that. It signifies that the rankings and search engine optimization will change for those who swap out the pages. It may make sense extra to construct a coming quickly kind of dwelling web page, with a weblog on the internal construction. You can present weblog posts on the decrease portion of that dwelling web page and perhaps even decrease these weblog posts down on the web page when the official app web page launches. But increase the area identify with content material related to the general app isn’t a foul technique – it’s most likely really useful.But but, making drastic adjustments to the content material of the house web page will affect how that dwelling web page ranks in Google Search.Forum dialogue at Reddit.

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