Chirag Parmar, Senior Manager – Special Projects, WebEngage.
Retention SaaS chief WebEngage’s Trends & Insights Report 2022, named “Cross Channel User Engagement – A Winner’s Playbook”, sheds mild on a few of the greatest-saved secrets and techniques in modern consumer engagement and customer retention strategies in the Mena
Published: Tue 24 May 2022, 1:52 AM
Last up to date: Tue 24 May 2022, 1:55 AM
WebEngage, a full-stack service supplier specialising in customer retention, engagement, and automation, has launched the 2022 version of its respected Trends & Insights Report.
Titled “Cross Channel User Engagement – A Winner’s Playbook”, the in-depth report sheds mild on a few of the greatest-saved secrets and techniques in modern consumer engagement and customer retention strategies in the Mena region and past.
WebEngage has uncovered that dynamic lifecycle campaigns generate 2–7X extra click on-by and conversion charges than standalone campaigns. As far as consumer engagement patterns in the Mena region are involved, the most effective time to ship emails is between 4–8 PM, with 24per cent of conversions occurring throughout this time. In addition, the most effective time to ship WhatsApp messages is between 12–4 PM, with 33per cent of all conversions occurring throughout this time. Overall, the best conversion charges are achieved between 12–10 PM in the Mena region, the main SaaS firm has revealed.
In addition, WebEngage has additionally assembled fail-proof advertising strategies being adopted by main manufacturers and digital entrepreneurs, particularly in the aftermath of the pandemic outbreak and the accompanying improve in digitalisation. The complete report additionally touches upon how the omnichannel strategies and every channel have contributed to the underside traces of digital-first organisations.
The key highlights embody:
● The correlation between the worldwide disaster and the rise in channel adoptions between 2020–22
● Uptake of contextualized and personalised campaigns in relation to standalone promotional campaigns
● Industry-specific channel bifurcation strategies
● Current developments in channel bifurcation strategies throughout industries
● Preferred channels for consumer engagement throughout geographies
● Best time slots for consumer engagement in particular channels and geographies
“I’d reasonably name this a cheat sheet than a playbook as a result of, to the proper eye, it’s a fail-proof customer retention technique on a platter. Today’s prospects are spoilt for decisions, and so they anticipate manufacturers to go above and past their regular code of conduct. They anticipate manufacturers to not simply perceive their wants however predict their necessities. With hundreds of knowledge factors a model tracks per consumer, it is just becoming for patrons to anticipate a hyper-personalised expertise. If there’s something the final couple of years have taught us, it’s that challenges, and alternatives, will maintain rising. Experimenting, adapting, and course-correcting are the one manner out,” mentioned Chirag Parmar, Senior Manager – Special Projects, WebEngage.
“Consumer shopping for behaviour has advanced, and continues to evolve, drastically. As a outcome, it has grow to be mission-vital for manufacturers to pivot to omnichannel approaches and interact the proper customer on the proper time by the proper channels. In mild of this established order, WebEngage’s Trends & Insights Report 2022 — which provides a location-particular, deep-dive evaluation of consumer engagement and conversion — is each well timed and consequential,” added Parmar.
WebEngage has launched insights pertaining to industries as various as B2B, BFSI, Fin-Tech, eCommerce, Ed-Tech, Gaming, Healthcare, Media & Entertainment, and Travel & Hospitality. The insights are primarily based on the evaluation of 400+ billion messages and 835+ billion consumer occasions, throughout 10 industries and 5 areas between 2020–22.
“We’ve skilled 3–4 years of development in simply 3–4 quarters for our prospects. They’ve been resilient, modern, and closely invested in specializing in a single north-star metric: Customer Retention. Customer retention has been, and continues to be, the differentiating technique of sustainable, excessive-development companies and unicorn bubbles. The advertising panorama has dramatically modified. With developments in expertise and the provision of knowledge, the battle is not to seek out what sticks however extra in direction of bringing a synergy between knowledge and expertise. It’s the period of predictive advertising, the place entrepreneurs now have to assume past simply witty one-liners and eye-catching graphics,” mentioned Avlesh Singh, Co-Founder & CEO, WebEngage. — [email protected]
https://www.khaleejtimes.com/business/webengage-reveals-customer-retention-strategies-in-mena-region
