Affiliate and promoting compliance consultants, Rightlander.com have introduced an total product enhancement to assist their growth into new markets together with Affiliate Networks and Platforms, Digital Agencies, Forex, Telecommunications and Utilities.
The transfer follows Rightlander’s expertise and success within the iGaming vertical, the place numerous parallels may be drawn between buyer challenges, advertising rules and companion pointers. These embody the necessity for trustworthy advertising in addition to buyer acquisition channels that advertising partners derive visitors from, akin to web sites, social media, search engines like google and yahoo and electronic mail.
The new portal has been developed with enter from main manufacturers of their sector akin to Awin to assist shoppers successfully evaluate and rectify advertising infractions detected by Rightlander.
Alex Parmar-Yee, UK Strategy Lead at Awin, says: “ We selected to work with Rightlander to improve our means to perform writer audits primarily based on the necessities of particular person advertisers. It was vital to have a companion who was in a position to accommodate the wide range of wants from our shoppers relating to areas akin to content material accuracy, provide intelligence and publicity monitoring. The instruments supplied have allowed our shopper groups to perform vital housekeeping extra effectively, in order that much more focus may be devoted to technique and account administration.”
New options have additionally been launched to assist save shoppers time, cut back threat and develop their partnership packages with confidence. These embody Screen, which permits shoppers to consider the net content material of new affiliate candidates as a part of their suitability checks, and Verify that helps shoppers to be sure that their promotions are stay on authorised websites and linking to the right touchdown pages.
This is as well as to Rightlander’s core options that assist shoppers to Discover undisclosed content material and repeatedly Monitor partners for correct and compliant advertising worldwide.
Rightlander’s new modular portal permits shoppers to phase and prioritise outcomes by enterprise goal and advertising channel (web sites, social media, PPC adverts, video streaming, Telegram and electronic mail) and gives a complete listing of API integrations to ship information to a shopper’s methods.
The resolution gives focused scanning by frequency (day by day, weekly, month-to-month) and compliance difficulty (e.g. required T&Cs or prohibited textual content) per URL alongside with leading edge know-how to cut back false positives, minimise time spent checking infractions and streamline the remediation course of.
Ian Sims, founding father of Rightlander.com, provides: “Having the chance to fine-tune our product with such a excessive profile companion has been improbable. The evolving nature of affiliate marketing online and the emergence of influencers, coupled with an ever-increasing array of rules and promoting advertising pointers in numerous shopper verticals has heaped an enormous compliance workload on advertising groups.
“Awin put Rightlander by a 6 month trial interval earlier than choosing us as their advertising compliance companion and we’re delighted that our monitoring software program has saved them a lot time and helped them to resolve so many extra compliance points.”
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https://www.telemediaonline.co.uk/rightlander-partners-with-awin-to-accelerate-growth-into-new-markets/
