Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market.
Currently, the favored platform stands at 64.1% market share, in line with W3Techs, which gives essentially the most respected and reliable information supply.
In this report, you’ll be taught in regards to the measurement of the CMS market, the way it has developed over the previous decade, how totally different content material administration methods stack up towards each other, and why this issues for somebody working in web optimization.
How Large Is The CMS Market?
According to W3Techs, 68.9% of internet sites have a CMS, and Netcraft studies 1.15 billion reside hostname web sites.
From this, we are able to assume that the present market measurement for content material administration methods is roughly 796 million web sites.
Top 10 Content Management Systems (CMS) By Market Share (Globally)
Top 10 CMS, May 2022
Launched
Type
Market Share
Usage
No CMS
33.10%
1
WordPress
2003
Opensource
64.10%
42.90%
2
Shopify
2006
SaaS
6.40%
4.30%
3
Wix
2006
Saas
3.40%
2.30%
4
Squarespace
2004
Saas
3.00%
2.00%
5
Joomla
2005
Opensource
2.50%
1.60%
6
Drupal
2001
Opensource
1.90%
1.20%
7
Blogger
2008
Opensource
1.30%
0.90%
8
Bitrix
1999
Free
1.20%
0.80%
9
Magento
2012
Saas
0.90%
0.60%
10
Webflow
2013
SaaS
0.90%
0.60%
Data from W3techs, May 2022
What Is The Most Widely Used CMS?
Image from Search Engine Journal, June 2022
*Graphs are separated because of the dominance of the WordPress market share:
WordPress market share has elevated 16% since 2011 however declined by 2% this 12 months.
Wix has elevated 17% this 12 months.
Squarespace has elevated 11% this 12 months.
WordPress has held the dominant market share nearly since its launch in 2003.
Since 2011, that place has been comparatively regular – nearly stagnant. In 11 years, it’s elevated solely by 16% to 64.1%.
Image from Search Engine Journal, June 2022
Between 2011 – 2022:
Websites with no CMS system have declined by 57%.
Websites with WordPress have elevated by 227%.
Joomla vs. Drupal vs. WordPress Market Share
Since 2011, Joomla has decreased its market share by 77%.
Since 2011, Drupal has decreased its market share by 69%.
Joomla and Drupal between them used to carry 17% CMS market share, which has slumped to 4.4%.
This decline has seen them drop from positions 2 and three to five and 6, as Wix and Squarespace have risen and eventually outdated them this 12 months.
That’s fairly a decline for Joomla, which could not have had the identical market share as WordPress however, as much as 2008, had extra search curiosity, in line with Google Trends.
Screenshot from Google Trends, June 2022
Why did these common content material administration methods decline a lot?
It’s more than likely because of the power of third-party assist for WordPress with plug-ins and themes, making it way more accessible.
The progress of web site builders, similar to Wix and Squarespace, signifies that small companies desire a extra easy managed resolution. And, they’ve began to nibble market share from the underside.
Website Builders Market Share, Wix vs. Squarespace
Screenshot from W3 Techs.com, June 2022
Wix has elevated 17% this 12 months, from January to May.
Squarespace has elevated 11% this 12 months, from January to May.
If we take a look at the web site builders, their vital progress is a robust indication of the place the market would possibly go sooner or later.
From 2011 to 2022:
Wix grew by 3,678%.
Shopify grew by 2,033%.
Squarespace grew by 1,400%.
When we evaluate the 16% progress of WordPress over the past 11 years to the opposite gamers, that progress for the CMS behemoth turns into much more flattened and stagnant.
Why is that taking place?
SaaS internet builders similar to Wix and Squarespace don’t require coding information and supply a hosted web site that makes it extra accessible for a small enterprise to get an online presence shortly.
No want to rearrange a internet hosting resolution, set up an internet site, and arrange your personal e mail. An online builder neatly does all this for you.
WordPress is just not often called a sophisticated platform to make use of, nevertheless it does require some coding information and understanding of how web sites are constructed.
On the opposite hand, an internet site builder is a a lot simpler path to market, with out the necessity to perceive what is occurring within the again finish.
Consider that, throughout the pandemic, a lot of the inhabitants labored from house, resulting in extra curiosity and a focus positioned on how being on-line might be a supply of revenue.
Elementor is a WordPress-based web site builder utilized by 17.2% of all of the web sites that use WordPress.
It additionally has considerably extra market share than Wix and Squarespace mixed.
However, as a result of it’s a third-party plug-in and never a CMS, it isn’t listed within the Top 10 CMS above.
If we evaluate the quantity of site visitors to the variety of CMS, we are able to see that WordPress is within the golden part, up and to the proper, clearly favored by websites with extra site visitors.
Drupal matches into a distinct segment of fewer installs however extra high-traffic websites, indicating that extra skilled websites are utilizing it.
Squarespace and Wix are to the left and down, highlighting that they’re put in on fewer websites with much less site visitors.
A robust indication that they’re used extra by small web sites and small companies.
Elementor bridges the hole between the 2 and has the load of the WordPress market share, however is utilized by websites with much less site visitors.
The urge for food is rising for drag-and-drop, plug-and-play options that make having an online presence accessible for anybody. This is the area to observe.
Ecommerce CMS Market Share, Shopify vs. Woocommerce
Screenshot from W3 Techs.com, June 2022
WooCommerce has a market share of 13%.
Shopify has a market share of 6.4%.
The ecommerce CMS area echoes the same sample to the web site builders.
Technically, WooCommerce is just not a standalone CMS, however a WordPress plug-in – which is why it doesn’t seem within the Top 10 CMS information desk.
However, it’s important to the ecommerce area, so it’s value contemplating and mentioning.
8.7% of all present web sites use WooCommerce, which has a CMS market share of 13.0%.20.3% of all web sites that use WordPress use WooCommerce.
Looking on the distribution, we are able to see a transparent sample emerge. In comparability to different ecommerce CMS platforms, WooCommere is dominant.
It has extra market share than the opposite opponents mixed:
Magento + OpenCart + PrestaShop + Shopify = 8.9% market share.
Magento may not have the quantity of installs, however high-traffic websites favor it – indicating that Magento is a CMS of alternative for larger and extra skilled companies, simply as we noticed with Drupal.
Smaller websites would possibly favor WooCommerce, nevertheless it has the WordPress platform’s weight for market entry and, subsequently, extra installs – very like Elementor.
Shopify has extra market share, however the site visitors ranges are just like WordPress.
Shopify noticed huge progress throughout the pandemic of 53% from 2020 to 2021, then 27% from 2021 to 2022, excess of every other platform.
Why Does CMS Market Share Matter To Someone Working In web optimization?
WordPress retains its dominance within the CMS market share however web site builders similar to Wix, Squarespace, and Shopify are on the rise, indicating the place market progress lies, particularly for small companies.
If extra small companies are switching to web site builders, understanding the constraints and intricacies of those platforms for web optimization might be a aggressive benefit.
Shopify is put in on 4.3% of all web sites (not simply websites with a CMS): a complete potential market of fifty million web sites.
With their rising market share, specializing in Shopify web optimization might be a strategic transfer for an web optimization skilled.
(*10*), specializing in Wix and Squarespace is a option to differentiate your self from the competitors.
WordPress may be dominant now, however that additionally signifies that many different persons are servicing that particular CMS.
Aligning with a extra area of interest CMS could be a strategic transfer for brand new shopper alternatives.
More assets:
Data sourcesAll information collected from W3techs, May 2022, except in any other case indicated.
W3Tech samples its information from the Alexa prime 10 million and Tranco prime 1 million. Websites with no content material or duplicate websites are excluded. Limitations of the info supply imply that hosted Tumblr and WordPress.com websites usually are not included as the info assortment doesn’t rely subdomains as a couple of website.
Featured Image: NESPIX/Shutterstock
https://www.searchenginejournal.com/cms-market-share/454039/
