WILsquare Capital, a St. Louis-based personal fairness agency, introduced right this moment it has accomplished the acquisition of OuterBox Solutions, LLC (“OuterBox”), a number one, performance-driven digital advertising company headquartered in Copley, Ohio. Terms of the transaction weren’t disclosed.
“OuterBox is an rising chief within the rapidly-growing space of efficiency advertising, serving as a vital associate to purchasers’ digital commerce and advertising methods,” mentioned Andrew Scharf, Director at WILsquare Capital. “The firm’s core search experience, demonstrated capability to drive consumer outcomes and powerful crew orientation create a singular platform for continued development in current and adjoining channels and throughout varied verticals.”
OuterBox is a supplier of search engine marketing (“web optimization”), paid search (“pay-per-click” or “PPC”) and web site growth companies to B2B and B2C manufacturers, with a specialization in eCommerce. Clients persistently acknowledge OuterBox for its capability to attain measurable enterprise outcomes, similar to producing incremental web site site visitors, buyer acquisition and buy exercise and enchancment in return on advertising funding.
“We are excited to associate with WILsquare, as OuterBox embarks on its subsequent part of development,” mentioned Justin Smith, Founder and CEO of OuterBox. “Early on, they exhibited a transparent understanding of our enterprise and the alternatives forward. Our alignment round shared values and a dedication to supporting future development make WILsquare a super associate.” Following the transaction, Justin Smith, together with companions Jason Dutt and Nick Nolan, will proceed to steer the enterprise and serve on the corporate’s board.
“OuterBox has constructed an amazing fame within the large, fast-growing digital advertising companies business, the place purchasers of all sizes look to remain present with an ever-changing digital panorama,” mentioned Jack Randazzo, Director at WILsquare Capital. “We are extraordinarily happy with the chance to associate with Justin, Jason and Nick and to put money into OuterBox’s continued development and evolution as a premier supplier of digital advertising companies.”
The acquisition of OuterBox marks the third platform funding for WILsquare Capital in 9 months, following the acquisitions of Rock Energy Systems, LLC in September 2021, and TekBrands, LLC in December 2021. OuterBox is the fourth platform funding in WILsquare Capital Partners Fund II.
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