3 essential SEO tips for your online portfolio – SCAD District

Written by Julia Gralki. Photo Courtesy of Envato Elements.

It’s summer time break – a good time to work on your portfolio. Maybe you could have already uploaded new initiatives to your web site, otherwise you’re nonetheless touching up current designs. But one factor is for positive – engaged on your portfolio doesn’t cease with clicking “publish” on your web site.

To give your portfolio a life past LinkedIn and the occasional employer assembly, let me introduce you to SEO, aka search engine marketing.

SEO helps your web site to rank increased on the search engine end result web page (SERP,) so your portfolio reveals up on web page one or two of the search outcomes for sure key phrases, which implies that you’re extra discoverable to potential purchasers or employers.

Here are the highest three issues to do to optimize your portfolio for SEO:

1. Find your key phrases

Keywords are phrases or phrases we search for on Google, Bing, or Yahoo. Once we hit the enter key, we’re offered with hundreds or billions of web site pages that comprise these key phrases. That means, if your web site incorporates the key phrases individuals are wanting for, it’ll come up on the primary few pages of the outcomes. To get there, it’s important to decide which key phrases are related to your web site.

For instance, should you designed inside areas for a neighborhood Greek restaurant, give the posts or images names which are discoverable by your audience. Instead of being too particular and utilizing too many location-related key phrases, give it titles corresponding to, “Modern Greek-inspired Restaurant Interior Design in Savannah, Georgia.”

Now that you’ve got the key phrases, the place do you set them?

There are a number of locations which are essential to creating your portfolio findable for your viewers, however a few of them are extra helpful than others.

Here’s a listing, with descending precedence:

In title (H1)In the publish or web page URLIn the primary intro paragraphIn the subtitles (H2 and H3), if possibleUse it ceaselessly inside the description (however not an excessive amount of)In the picture file identify and alt tagIn the meta description

2. Tell a narrative

Now, fill your portfolio pages or posts with content material. The greatest manner to take action is to incorporate not solely the tip end result, but in addition the “earlier than” and “throughout.” By including extra textual content and images, you even have an opportunity so as to add extra key phrases – however don’t add too many as a result of Google penalizes web sites that have interaction in “key phrase stuffing.”

You may add suggestions or shopper critiques to spice up the story of your design.

3. (*3*) your portfolio

If you’re not already doing it, make sure that to share your portfolio on social media corresponding to LinkedIn, Instagram, or Pinterest. Sharing hyperlinks online helps you construct backlinks, which improves your web site’s efficiency as nicely – however that’s a narrative for one other day.


Recommended For You