BizWest acknowledges girls leaders from a variety of sectors answerable for model advertising and marketing, communications, partnerships, coaching, knowledge analytics and past for a few of the most iconic manufacturers in Northern Colorado and the Boulder Valley.
The leaders profiled within the following pages have been nominated by their friends at work and locally and showcase the variety of expertise in our market. The management proven by the people profiled right here is setting an instance to form a greater future for our area.
METHODOLOGY: The honorees didn’t pay to be included. Their profiles have been drawn from nomination supplies. This checklist options solely people for whom nominations have been submitted and accepted after a overview by our editorial crew. To qualify for the checklist, nominees have to be employed at corporations within the Boulder Valley and Northern Colorado.
To nominate for future Notables, please go to occasions.bizwest.com/notables.
Stephanie Ashley
Brinkman Real Estate
Director of selling and communications
Years in trade: 15
College, college: James Madison University, Colorado State University
“Stephanie Ashley blends a considerate, methodical method to the artwork and science of selling. From her work selling nonprofit initiatives to her company advertising and marketing work now, Stephanie is an asset as knowledgeable and as a teammate,” mentioned Kara Pappas, a former co-worker and govt director of the McKee Wellness Foundation.
“In addition to tackling giant tasks which have enhanced our native communities professionally, like the event of The Foundry in Loveland, Stephanie additionally believes in serving the communities the place she lives and works. She is a Court Appointed Special Advocate (CASA), aiding kids who’re victims of abuse or neglect, and seeks to assist different nonprofit organizations in significant methods wherever she will be able to.
Claire Knight, advertising and marketing and administrative specialist at Brinkman Real Estate, concurs.
“Stephanie Ashley is a powerhouse in relation to strategic advertising and marketing, and it doesn’t take lengthy to see why. Take a have a look at her accomplishments, together with BizWest’s 40 Under Forty, or how she single-handedly led advertising and marketing for Brinkman Real Estate because it executed on almost $250 million in transactions, expanded to eight new markets, and quickly rose to one of the crucial energetic multifamily patrons in a number of Intermountain West markets — all since Q1 of 2021.
“During this time, she additionally led an entire company rebrand, positioning Brinkman as Colorado’s mission-driven actual property firm, and performed a major function on the corporate’s management crew. But it’s not simply her technical abilities that set her aside, it’s her ardour for folks, want to see a wholesome group, and what friends describe as ‘the ethical compass of the corporate.’ Besides her advertising and marketing function, she additionally leads the organizational well being committee, neighborhood affect program, and is the corporate’s strategic operations champion. In these roles, Ashley leads cross-functional subcommittees, coordinates charitable giving, occasions, tradition initiatives, a strong onboarding expertise, and spearheaded a brand new work-from-home coverage post-COVID. Ashley additionally performed a pivotal function in Brinkman turning into one of many first B Corp.-certified actual property corporations, main the certification processes, and guaranteeing Brinkman repeatedly grows in its dedication to the planet and our neighborhood by way of rigorous requirements of social and environmental efficiency, accountability, and transparency.”
Kate Baker
Brinkman Construction
Chief advertising and marketing and enterprise growth officer
Years in trade: 12
College, college: Colorado State University, University of Denver
“Kate [Baker] has been a pacesetter within the male-dominated development trade for greater than a decade and joined the chief ranks as chief advertising and marketing and enterprise growth officer for Brinkman Construction final 12 months. She was instrumental in transitioning the corporate to 100% worker owned and is dedicated to fostering a tradition the place staff are essentially the most valued asset of the corporate and are capable of take possession in each side of their roles,” mentioned Stephanie Ashley, director of selling at Brinkman.
“Kate cares about giving again to the neighborhood and has served in varied methods through the years together with as a member and chair of the Northern Colorado Book Trust board of administrators and he or she serves as a member of the board of administrators for the Fort Collins Area Chamber of Commerce.
“As my former supervisor and present mentor, I can say that Kate’s management type is certainly one of advocating on behalf of her crew and opening doorways to offer progress alternatives. Of her many distinctive qualities, I imagine her greatest strengths are her capacity to construct and keep sturdy relationships, in addition to her capacity to develop and execute a powerful imaginative and prescient.”
Grace Barrett
Planet Bluegrass
Director of communications
Years in trade: 2
“Grace [Barrett] joined the Planet Bluegrass crew final 12 months and is within the midst of her second competition season. Planet Bluegrass produces three festivals a summer time, Telluride Bluegrass Festival, RockyGrass, and Folks Festival. She runs all advertising and marketing, communications, and partnerships for all three festivals, Planet Bluegrass, and any and all further sequence or particular person reveals,” mentioned pal Ashley Cawthorn, director of selling for Berg Hill Greenleaf Ruscitti.
“Like most individuals in advertising and marketing, she wears many hats and actually makes up her whole division. She manages all social and PR, art work and artistic, inside and exterior communication, executes, implements, and delivers all partnership contracts (to not point out engaged on figuring out and negotiating partnerships). It’s simple to see the success and progress Planet has seen since her begin — try Planet Bluegrass social media. It’s booming.
“I do know that’s such a small a part of what she does for this firm, nevertheless it’s actually a big enchancment. To add to this, Grace is extremely energetic within the Lyons neighborhood. She is the vice chair of Lyons Economic Vitality Commission and is concerned in Lyons Arts and Humanities Commission/Lyons Creates.”
Ashton Belk
Huebner Integrated Marketing
President
Years in trade: 12
College, college: Colorado State University
“As the not too long ago named president of Huebner Integrated Marketing, Ashton [Belk] has solidified the agency’s base of shoppers, raised the notice of the agency, and has been capable of get a seat on the desk with C-Suite executives of PE teams and worldwide producers,” mentioned Jim Huebner, CEO of the agency.
“A Colorado native, she loves representing the expertise, talent and experience of her house state to shoppers throughout the nation. As the group’s chief, Ashton offers shoppers with strategic branding insights with the intent to assist them perceive and deal with how they will turn out to be extra related to their prospects and extra worthwhile within the course of.
“Ashton is a member of the RVWA, a member of Mill City Church in Fort Collins, concerned with Harmony School in Fort Collins, and previously the chief producer of the Western Conservative Summit. She and her husband, Harrison, have two daughters, and so they stay in Windsor.
“Ashton has been the proper match for main the corporate into the longer term. I spent the previous a number of years searching for our subsequent torchbearer — somebody who emulates our values and might information shoppers towards a extra related existence with authority. I’m satisfied Ashton is that individual.”
Abby Carey
White Label IQ
Director of paid media
Years in trade: 12
College, college: Wheaton College, University of San Francisco
“As director of paid media, Abby [Carey] labored with dozens of promoting and advertising and marketing companies throughout the nation, serving as a white label useful resource for these companies and their shoppers. She instantly consults, plans and locations digital promoting on behalf of the agency’s company shoppers and has grown this portion of the agency’s enterprise two occasions over the previous two years,” mentioned Jim Huebner, CEO of White Label.
“A graduate of Heritage Christian Academy in Fort Collins and Wheaton College in Illinois, Abby has managed hundreds of thousands of {dollars} in digital advert spend through the years, has plenty of digital advertising and marketing certifications, and is seen by friends as a real professional within the industries she represents. Abby is a member of City Park Church in Fort Collins the place she additionally serves along with her husband as kids’s ministry administrators. She has coached junior excessive volleyball at Heritage Christian Academy for the previous 5 years and is a shareholder within the agency’s father or mother firm, Cornerstone Communications Inc.
“She and her husband, Ryan, have three kids and predict a fourth in December. She and her household stay in Fort Collins.
“Abby is really a pacesetter in relation to the mixture of experience, perspective and tenacity. Agencies love working with Abby as a result of she makes them look actually good, and he or she offers nice ROI for his or her shoppers. And we love having Abby on our management crew as a result of there are few who can present the technique, insights, smarts and constructive perspective that she does. She’s a pleasure to have as a associate on this enterprise.”
Ashley Cawthorn
Berg Hill Greenleaf Ruscitti
Marketing director
Years in trade: 9
“Ashley [Cawthorn] joined our agency three years in the past and has labored diligently to showcase our agency, its companions, practices, and our dedication to our shoppers and neighborhood,” mentioned the nomination submitted by the agency. “She handles the whole lot from strategic and artistic planning and branding to design, net growth, challenge administration, and hands-on neighborhood engagement. Outside of her management throughout the agency, Ashley is extremely energetic within the Boulder, Denver, and Lyons communities.
“Not solely does she volunteer and serve on many boards and councils, however she additionally holds management roles in these areas as nicely. She is the chair of the Lyons Emergency and Assistance Fund board of administrators, vp of the St. Vrain Anglers Trout Unlimited, co-chairs the Boulder Chamber’s Community Affairs Council, serves on the Bolder Young Professional Board, and serves on the Workforce and Education Committee and the Public Affairs Council for the Denver Metro Chamber of Commerce.
“Ashley’s door is all the time open. She works with almost 50 attorneys in varied methods, however she additionally helps different members of our employees and administrative crew. She is a crew participant who leads by instance and it actually reveals. Her capacity to return to the whiteboard and execute along with her willingness to be out in our communities really makes her an exemplary and definitely notable advertising and marketing govt.”
Robin Choate
Alliance Construction Solutions LLC
Client growth supervisor
Years in trade: 20
College, college: Lamar University
“Robin Choate lives by ‘the extra I contribute, the extra I develop.’ She exemplifies the proper advertising and marketing function at Alliance Construction Solutions and enjoys giving again to the corporate and neighborhood, which has allowed her to expertise skilled and private progress by way of enterprise networking and deal-making alternatives,” mentioned Sherri Keefer, contracts supervisor for Alliance.
“She is really the most effective consumer growth supervisor ACS has ever had. Over the previous 12-18 months, Robin was pressured to assume outdoors the field relative to the pandemic, the challenges offered to ACS and the present market. Her place requires a division strategic plan that coincides with ACS’ company technique. It is her duty to assist develop and talk these actions to realize these objectives.
“She has grown the market share of ACS by implementing a strategic account supervisor greatest practices coverage by educating our challenge leaders on expectations and serving to them to make sure our shoppers expectations are being met by way of all phases of the challenge and past. Robin frequently provides of herself and all the time does what it takes to get it accomplished.
“She is closely concerned in CREW Denver on the board of administrators. She strives to construct throughout the group and capitalize on the huge array of ladies within the Denver space. Robin makes use of her expertise in enterprise growth and networking as a stepping stone in assembly new contacts within the Denver space.
“She is a powerful chief and function mannequin for others at ACS. ACS is an employee-owned firm, and Robin is proud to be one of many house owners. She by no means waivers in her actions and frequently is searching for the larger good of the corporate. I’m proud to say that I work with Robin and recognize all that she has accomplished for ACS through the years and continues to take action for the corporate.”
Lara Darvie
Prometheus Materials Inc.
Marketing chief
Years in trade: 1
College, college: Ryder University, Seton Hall University
“A profession marketer, Lara [Darvie] has served as each consumer and company liaison, constructing world manufacturers and executing large-scale campaigns and occasions. Prior to becoming a member of Prometheus, Lara held a variety of posts, serving various shoppers and industries equivalent to expertise, leisure, shopper packaged items, and pharmaceutical,” mentioned Loren Burnett, president and CEO of Prometheus.
Darvie has a grasp’s diploma in company and public communication.
In her LinkedIn profile, she describes herself as “a worldwide advertising and marketing skilled motivated by the drive to make an affect in extremely seen model ecosystems.” She has led world tasks in expertise, well being care, shopper packaged items, and occasion manufacturing.
“I’ve a observe report of making strategic partnerships by way of belief and empathy — driving advanced, end-to-end world tasks with a number of stakeholders. I ship on alternatives by integrating the wants of all events and aligning objectives and outcomes.
“As a social and environmental advocate, I’m devoted to leveraging my distinctive talent set to make a major contribution to a more healthy and extra harmonious planet,” she mentioned.
Tabatha Erb
Erb Element
Owner
Years in trade: 5
“Tabatha Erb is a pushed, kind-hearted resident and enterprise proprietor within the city of Johnstown. Beginning along with her enterprise, she is a useful useful resource in our neighborhood to assist our companies be seen and get on the map. She has volunteered with Johnstown BBQ Day for years and along with her help the occasion has flourished and had a better attendance than ever earlier than,” mentioned Amy Tallent, proprietor of The Tallent Co.
“To Tabatha, it’s not simply advertising and marketing. It’s telling a narrative about the one that constructed the enterprise and what their desires on this world are. I used to be blessed and fortunate sufficient to have Tabatha as part of our advertising and marketing firm for years, and he or she was an incredible asset full of data with a thirst to all the time study extra. Her inventive thoughts sparks ardour in everybody she interacts with and reignites their enterprise. She meets everybody at their degree and helps information them to realize their subsequent stage of enterprise.”
Jennifer Hamdun
People Productions
Vice president of inventive operations
Years in trade: 25
“Joy. That is the only greatest phrase that I get after I collaborate with Jen. Our shoppers present this suggestions to me commonly, as nicely. Politeness. What a world we might have if everybody approached their lives with such grace as Jen. What a distinction this makes within the office. Jen is the epitome that kindness pays off,” mentioned Don Poe, CEO of People Productions.
“Work will be difficult. Jen is true there with our crew, digging in and offering management by being on the head of the cost as we soar right into a inventive hurdle.
“Balance. Or perhaps I ought to say ‘the entire bundle.’ While Jen has her PMP and might navigate by way of all of the twists and turns of a messy inventive challenge, she additionally offers her personal creativity to tasks. This progress is why she is a pacesetter at People Productions. She hears the consumer’s advertising and marketing challenges and offers the proper insights, hand in hand with the inventive crew, to launch our shoppers to success.
“Jen pops her head into my Skype, asking if I’ve time for a fast chat. I drop the whole lot to have the possibility to speak to her. She is a visionary, mentor, collaborator, and I’m so blissful to say, a pal.”
Connie Hanrahan
Mantooth Co.
Founder, chief relationship strategist
Years in trade: 37
College, college: Aims Community College, Colorado State University
“Connie Hanrahan has positioned herself as a notable chief in advertising and marketing since she based Mantooth Co. in 1995. The identify Mantooth honors Connie’s mom, who taught her that the best attributes an individual can have are honesty, loyalty, a hard-work ethic and respect for others,” mentioned Randy Morgan, proprietor of Outpost Sunsport.
“During the previous 27 years, Mantooth Co. has mentored greater than 150 interns, the bulk from Colorado State University. Connie considers and treats these paid interns as employees members; for a lot of that is their first skilled job. She works to assist them construct their portfolios to make sure they’re outfitted to safe future employment. The mentorship teaches them to trust of their talents.
“She has served on the board of the Fort Collins affiliate of Habitat for Humanity and continues to assist the group’s work, particularly its Women Build program. She is a founding member of WomenGive, which offers assist and monetary help by way of baby care scholarships to single moms pursuing postsecondary training. She’s been a major supporter of CSU Athletics for near 30 years, together with serving as president of Ram Club board of administrators for six years. She was additionally a part of the profitable capital marketing campaign for the Gardens on Spring Creek.
“Connie has been concerned in lots of Northern Colorado’s signature neighborhood occasions and has produced the free Lagoon Summer Concert Series at CSU for 25 years as her reward to the neighborhood; she solely raises sufficient sponsor {dollars} to cowl Mantooth’s arduous prices. Her method to advertising and marketing all the time features a nicely thought-out technique and offers outcomes. These are simply a few of the causes my firm, Outpost Sunsport, has trusted our advertising and marketing to her for greater than 15 years. We worth and belief her recommendation.”
Vallene Kailburn
Old Town Media
Chief inventive officer
Years in trade: 15
“Vallene [Kailburn] is a real chief in her trade. I’ve watched her develop since she and her husband, Miles, began Old Town Media in 2007. She is an professional in her area and is sought out by corporations that want to each rebrand and develop their companies,” mentioned Greg Woods of Johnson Storage and Moving.
“Vallene has grown her crew considerably through the years and is thought for being a pushed, considerate, and artistic chief in her group. Vallene has a real coronary heart for her firm, her trade, in addition to her neighborhood. Vallene and her crew volunteer numerous hours, in addition to present in-kind companies, serving to not-for-profit entities.
“As she states in her LinkedIn profile, Vallene has volunteered for a lot of organizations together with: Poudre School District Foundation board president, Fort Collins Breakfast Rotary member, Project Smile board president, Kiwanis member, Museum of Art board member, in addition to being a member of the Local Legislative Affairs Committee with the Fort Collins Area Chamber of Commerce.
“Through Vallene’s management, Old Town Media has been acknowledged regionally and nationally for its successes: Inc. Magazine’s 5,000 quickest rising personal corporations, in addition to Colorado Biz’s 2021 Top 200 personal corporations, Top 100 Women-Owned Companies, and the Best of Colorado Business Choice in 2020. Somehow, Vallene finds time to be an awesome spouse and mother as nicely.”
Jessica Kochik
The Tea Spot
Chief advertising and marketing officer
Years in trade: 15
College, college: University of California San Diego, Scripps Institute of Oceanography
“It’s my nice honor to appoint my colleague, The Tea Spot’s CMO, Jessica Kochik, for recognition as a most excellent advertising and marketing govt within the Boulder Valley. In the 15 years since I employed her, she has constructed our model and shopper channel into the engine that’s the essential driver of our thriving and worthwhile Public Benefit Corporation of 35 staff,” mentioned Maria Uspenski, founder and CEO of The Tea Spot.
“Jessica’s eager analytical capabilities and tireless perseverance are answerable for our model presentation and on-line ROI. Much of The Tea Spot’s success as an organization will be instantly attributed again to her choices and efforts. Also of observe is that Ms. Kochik has been our essential liaison with the B Corp. neighborhood since 2011, the place we’re constantly awarded an annual shout-out as ‘Best for the Community.’
“Some of Jessica Kochik’s most notable achievements over the previous 12-18 months embrace constructing and managing an distinctive customer support crew that has helped earn us a Google retailer score of 4.9 stars with virtually 2,000 evaluations; main pivots to our gross sales and advertising and marketing plans to greatest assist our buyer neighborhood all through the pandemic; driving our ‘10% for Wellness’ philanthropic efforts towards a $100,000 donation to convey clear water to 2,500 folks in want, in partnership with charity: water; implementing a thriving model placement marketing campaign with media, influencers and affiliate internet marketing companions; and most not too long ago, securing a $10,000 small enterprise grant from UPS Ignite for our firm. As The Tea Spot’s CMO, Ms. Kochik was amongst solely 10 chosen to take part in an govt training program in partnership with Kellogg School of Management, one of many prime 5 MBA applications within the U.S. Jessica Kochik provides her all every day, she is environment friendly and impactful — which is why I really feel she is solely deserving of this nomination.”
Dana Leventhal
ReMax of Boulder Inc.
Marketing director
Years in trade: 11
“Dana [Leventhal] has demonstrated wonderful management by organizing all aspects of the advertising and marketing course of to make every marketing campaign aggressive and tasteful. The affect of her work greater than triples the response charge of our prior advertising and marketing choices,” mentioned Todd Gullette, managing dealer with ReMax of Boulder.
“Dana initially began a marketing campaign for the Boulder neighborhood with a separate identification referred to as the Boulder Source. She marketed new companies to the world at no cost, related companies collectively, interviewed them, and generated a neighborhood community there for charitable consciousness. She now assists our brokers on connecting the enterprise neighborhood, and he or she markets dozens of charities and non-profits within the space. Her responsiveness and group has sped up the flexibility for our workplace to benefit from rapid advertising and marketing alternatives along with the massive calls for positioned on her with greater than 100 Realtors at our workplace.
“While she is busy, she is rarely and not using a nice perspective and a heat welcome for you. Dana’s management type is one through which she is going to take any concept and run with it. When she does, search for huge issues to occur.”
Jennifer Moore
DaVinci Sign Systems
Marketing director
Years in trade: 30
College, college: Colorado State University
“Some individuals are blissful simply going by way of the motions every day, whereas others search to encourage change, problem the established order, and make an affect with the whole lot they do. Jennifer [Moore] is clearly the latter. She is a pioneer, a trailblazer, and a tall glass of cool water on a scorching day,” mentioned Brian Macke, vp of DaVinci.
“She has helped lead DaVinci Sign Systems to many nice successes through the years and is our beacon of hope shining by way of the clouds. Serving because the CEO of her personal advertising and marketing firm, whereas additionally serving as our sole advertising and marketing director, Jennifer all the time is aware of the best way to make our identify stick in folks’s minds. She has seen success by way of her efforts in working with a number of native publications equivalent to BizWest, The Coloradoan, The Colorado State University journal, and lots of others, the place she highlights the nice work of our firm and positions us as an trade chief.
“She additionally works diligently with the worldwide and world signal associations to enter us in competitions and engages our employees in firm newsletters highlighting their work, accomplishments, and dedication. She understands our trade nicely, and our consumer’s wants, and he or she leads her efforts with ardour and conviction.
“She is energetic on all features of social media and is all the time the primary one to know what’s shifting and shaking within the space. Coming from Louisiana, and hailing from Texas, Jennifer is clearly a sharp-shooter. She is a big contributing issue to our firm’s continued success, and we’re honored to have her as the most effective components of our crew.”
Samantha Mueller
Parallel Path
Director, strategic consulting
Years in trade: 21
“Sam [Mueller] joined Parallel Path in 2021, bringing her 20+ years of brand-building and advertising and marketing expertise, to guide the strategic consulting crew for the company. As a member of the management crew, she helped the company obtain report revenues in 2021 whereas additionally being named a Mercury 100 prime firm,” mentioned John Kadlic, CEO of Parallel Path.
“Sam has been instrumental in driving our studying and growth agenda by guaranteeing every worker has a private studying plan and bringing in outdoors audio system. Previously, Sam was advertising and marketing director, model function at Danone, main an enterprise-wide method for manufacturers to create and talk tangible commitments and contributions towards the corporate’s One Planet One Health mission. Sam additionally served as director of the enterprise-wide Consumer Engagement group, main groups in growth of inventive campaigns, built-in advertising and marketing plans and activation applications for manufacturers together with Silk, Activia and Horizon Organic.
“Sam has two stunning younger daughters. Her now 6-year-old daughter was identified in infancy with a uncommon genetic situation, compelling Sam towards a brand new function and fervour for affecting constructive change in well being care advocacy. Highly concerned with the National Foundation for Ectodermal Dysplasias (NFED), she serves as Colorado State Advocacy lead, preventing for federal laws. Additionally, she leads a neighborhood fundraiser every October to boost consciousness of, and funding for NFED. Sam additionally volunteers with Children’s Hospital Colorado.
“Sam offers a singular and modern perspective to deal with enterprise challenges, enrolling and influencing key stakeholders to drive alignment and motion. She drives for steady enchancment, leveraging foundations of belief, with pure collaborative spirit, to have an effect on constructive change. Sam is heart-led, culture-first, and seeks to unleash everybody’s full potential and distinctive contributions, fostering an atmosphere that evokes everybody to thrive. Sam is an empathetic chief, demonstrating adaptability, important considering, energetic listening, and emotional agility drawing from each her private {and professional} expertise.”
Jackie O’Hara
Jet Marketing
Owner/president
Years in trade: 13
College, college: Colorado State University
“It’s my pleasure to appoint Jackie O’Hara as a notable advertising and marketing govt. I’ve labored with Jackie for almost 12 years, and her work is greater than notable. It is exemplary,” mentioned Jennifer Riley, CEO of Memorial Regional Health.
“As the founding father of Jet Marketing, Jackie leads a dynamic and various crew of ladies in strategic and modern considering to create custom-made options for her shoppers, huge or small. Jackie’s focus is all the time assembly the consumer’s wants guaranteeing that tasks are on-brand and proper for the target market.
“Jackie’s imaginative and prescient and drive are what make her a useful useful resource to her shoppers. She strives to get the small print proper with out shedding sight of the large image; this units her and her firm well-above anybody within the area.
“In addition to being the chief of an all-female advertising and marketing agency, Jackie’s management is seen all through Northern Colorado. Jackie’s ardour for the CSU University Rams is felt on campus and within the athletic venues. She helps the varsity and athletic groups financially in addition to a volunteer. Jackie additionally gives paid internships to college students who’re striving to construct a profession in advertising and marketing. These relationships present invaluable expertise to younger professionals in addition to serving to Jackie preserve her finger on the heart beat of the quickly evolving advertising and marketing area.
“Jackie lends her experience to her neighborhood although involvement with native organizations together with the Poudre Valley School District Health and Wellness Board that not too long ago funded a brand new Health and Wellness Center at Lincoln Middle School. Jackie is a part of the United Way’s WomenGive, which offers alternatives to assist different girls in Northern Colorado. Jackie’s love of the Northern Colorado Community extends past rising a vibrant enterprise and supporting organizations that present useful sources. She is an advocate for out of doors recreation. Her advocacy helped efficiently set up the Whitewater Park in Fort Collins.”
Tara Rasmuson
Greeley Lifestyle Magazine
Owner/writer
Years in trade: 1.5
College, college: Colorado State University
“Tara [Rasmuson] took a imaginative and prescient off a LinkedIn job posting (to buy a life-style franchise) in September of 2020 and in simply over a 12 months’s time she has constructed an incredible neighborhood journal that’s getting rave evaluations of all aspects of Greeley companies, neighborhood leaders and non-profits,” mentioned her husband and enterprise associate Craig Rasmuson.
“She was not too long ago tasked with doing a commemorative journal for the July 2022 100 years of Greeley Stampede version and together with assist of her superb crew, they created a 100-page journal that Greeley and Northern Colorado will cherish for a few years to return. Being an entrepreneur myself, I used to be very skeptical that she might encourage the Greeley enterprise neighborhood to buy-in to promoting and spending advertising and marketing {dollars} in a print format. She not solely obtained them to see the worth, she has continued to construct market share and month over month she creates a brand new version that outdoes the earlier month(s).
“She really labored her tail off, listened to her constituents, and created an awesome neighborhood discussion board that every one companies and residents of Greeley rejoice month-to-month. She is a poster baby for taking a imaginative and prescient and alternative and making it thrive.
“She is a former oil and fuel skilled, and jobs in that house have dwindled to such a degree that she needed to re-create herself, and he or she’s accomplished it with flying colours.”
Marya Read
People Productions
Senior inventive director
Years in trade: 44
College, college: Herron School of Art of Indiana University
“Marya [Read] and I’ve labored collectively for almost 30 years. As a mentor, I sit again and use her method to resolve inventive challenges. She is the angel on my shoulder,” mentioned Don Poe, CEO of People Productions.
“Everyone on our crew likes to see her at work, arising with new angles and protecting on activity to resolve our shoppers’ points. A strong enterprise reply is extra vital than simply being catchy,” he mentioned.
“Messaging and marketing campaign growth — Her method elevates others in our brainstorming periods.
“Directing picture and video shoots — She offers a eager artwork director’s eye, imaginative and prescient, and conducts insightful interviews.
“Learning and coaching — Marya developed this solely new department of enterprise, working with enterprise shoppers on delicate matters equivalent to serving to youngsters in danger, educating physicians on the best way to be delicate with folks with disabilities, folks dealing instantly with trauma, and diving deep into technical programs.
“In the Boulder neighborhood, Marya has volunteered with ageing populations, youngsters dealing with trauma and even cyclists.”
Rachel Schlegel
Old Town Media Inc.
Account director, associate
Years in trade: 7
College, college: Ball State University
“Rachel Schlegel has led our account companies crew at Old Town Media over the previous 4 years. Throughout that point, together with throughout COVID, she labored to create a consumer engagement mannequin that helps our shoppers and their objectives. That engagement mannequin has allowed us to increase her crew by 400% previously 18 months,” mentioned Miles Kailburn, CEO and founding father of Old Town. “This permits our crew to remain forward of our shoppers’ recognized and unknown wants and allows us to really be a associate and adviser to our shoppers.
“Rachel is a collaborator. She has constructed our consumer engagement mannequin by way of iterative work along with her rising crew of strategists and in collaboration with our shoppers. She has an unbelievable capacity to align her crew’s deal with being solutions-oriented and client-focused. Rachel’s empathy, optimism, professionalism, creativity, and grit haven’t solely helped result in her particular person success, these qualities have additionally influenced these round her in significant methods.”
Jenna Stadsvold
Namaste Solar
Brand supervisor
Years in trade: 16
College, college: University of Minnesota
“Since Jenna [Stadsvold] began at Namaste Solar greater than 5 years in the past, she has frequently been promoted, from a content material advertising and marketing specialist to strategist, and he or she now serves as the corporate’s model supervisor,” mentioned Dave Rizzotto, Namaste’s director of selling.
“She’s led many impactful initiatives which have pushed enterprise, improved firm tradition, and benefited the neighborhood. Over the previous 10 months, Jenna led our firm by way of a model refresh through which we developed a brand new visible identification and up to date emblem. Once these tips have been established, Jenna organized the roll-out of those property, which included a web site redesign, new car wrap designs, social media templates, adverts, and print collateral. As a consequence, the corporate has a unified visible identification that displays the model’s distinctive attributes.
“Whether as a author or editor, Jenna has pushed our content material technique that has resulted in additional than 50,000 weblog guests yearly. Jenna helped kind and serves on our Justice, Equity, Diversity & Inclusion (JEDI) Circle. A major purpose of this group is to uncover and dismantle oppressive techniques in ourselves, in our firm, and in our neighborhood, and to domesticate an inclusive atmosphere for folks to convey their genuine selves to work.
“Jenna spearheaded a neighborhood giving program referred to as Keep the Lights on Colorado. In 2021, the marketing campaign introduced companies and people collectively to boost almost $100,000, which supplied neighborhood photo voltaic subscriptions to 395 low-income households.”
Carli Taylor-Drake
Orthopaedic & Spine Center of the Rockies
Director of selling and follow growth
Years in trade: 11
College, college: Colorado State University
“Carli Taylor-Drake is the director of selling and follow growth at Orthopaedic & Spine Center of the Rockies. She took over from an OCR veteran in 2018 as he retired, and he or she has continued to assist the expansion of OCR by way of expansions and acquisitions of different suppliers and amenities,” mentioned Miles Kailburn, CEO of Old Town Media Inc.
“Carli leads a small however mighty crew specializing in guaranteeing OCR’s unbelievable crew of suppliers are accessible and recognized to the area’s sufferers. As a pacesetter, Carli helps groups navigate and drive constructive, modern change with ardour and function. She not too long ago grew to become a KG Certified Aligned Leader, powering up her abilities in creating and sustaining alignment on her crew and throughout her group.
“Carli can also be concerned locally and her affect has been felt broadly in Northern Colorado by way of her philanthropy. She provides again to the entire organizations that OCR helps and has applied tasks inside her personal group to convey OCR companions collectively for a larger trigger.”
https://bizwest.com/2022/07/29/bizwest-presents-notable-women-marketing-executives-august-2022/
