Rohit Markanday, Dy. General Manager

Rohit Markanday, Dy. General Manager – Trade Marketing, Adani Wilmar is a part of OAA 2022 Jury
By M4G Bureau – July 01, 2022
Rohit is a gross sales, promoting and advertising and marketing skilled with expertise of twenty-two+ years, who began his profession with LT Foods Ltd, which has Daawat Basmati Rice as its flagship model with market management place in Delhi NCR.

Rohit Markanday , Dy. General Manager – Trade Marketing, Adani Wilmar, is a part of the esteemed Jury for the Outdoor Advertising Awards (OAA) 2022 contest, which opened greater than a month in the past.
A gross sales, promoting and advertising and marketing skilled with expertise of twenty-two+ years, Rohit began his profession with LT Foods, which has Daawat Basmati Rice as its flagship model with market management place within the Delhi NCR area. He then moved on to the advertising and marketing and branding division in the identical organisation, the place he spearheaded the most important retailer loyalty programme throughout the nation.
Thereafter, Rohit took the plunge into promoting to achieve understanding of the nuances of promoting communication and serviced varied manufacturers throughout FMCG, Foods, Mobile and B2B segments.
Rohit then moved on to move the Trade Marketing perform in LT Foods and efficiently applied the gross sales & distribution processes proposed by Ernst & Young. He ideated many profitable commerce promotions, which resulted into 25%-30% quantity development.
He is at the moment heading the commerce advertising and marketing and activation perform together with gross sales and distribution perform at Adani Wilmar.  He is accountable for creating and executing commerce advertising and marketing methods, managing the distributor life cycle of 5700+ distributors throughout the nation, and creating new distribution in white areas.
The OAA 2022 contest has drawn good response and participation from seven totally different award classes and 20+ sub-categories.
Winners of OAA 2022 will obtain the coveted Metals on the Outdoor Advertising Awards perform at Westin Mumbai Powai Lake resort on August 18, 2022 night, simply after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will probably be given away by extremely achieved Brand Marketers, and International OOH leaders.
 

https://www.media4growth.com/ooh-news/prospects-bright-for-pdooh-inclusion-in-omni-channel-campaigns-6297

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