Both are kids of established enterprise households in Chattogram. One holds the best diploma from the (*2*) of Greenwich in London, the opposite from the Malaysian Sunway (*2*) in Malaysia.
Despite the alluring possibility of settling overseas or getting concerned of their household companies, each as a substitute opted to make use of their talents and blaze their very own trails.
Sheikh Uzair and Mukarrabin Ahasan, two enthusiastic younger entrepreneurs from Chattogram, began their enterprise collectively, the digital advertising and marketing firm Intelzaa, with zero capital.
They as a substitute constructed their workplace furnishings by furnishings, shopping for followers and lights as the cash trickled in.
Their ambition, said merely however laborious to grasp, was to scale up Intelzaa to a dimension not seen earlier than in Chattogram, whereas serving the wants of the folks on the similar time.
Over time, their firm now boasts beneath its portfolio among the largest nationwide and worldwide gross sales, together with the Ispahani Group, Well Food & Beverages, Diamond Cement, N Mohammad Group, Avenue Hotel & Suites, Rio Coffee, Twingle Ice Cream, Bigbite Chocolate, VivA footwear, Afreen, Pitstop Restaurant & Bakery, Senang Insurance Malaysia.
Their annual turnover has additionally crossed crores of takas. From enterprise to friendshipA probability assembly in 2018 between Mukarrabin and Uzair at an occasion is when the seed of the thought was planted.
Uzair was an IT fanatic and Mukarrabin, too, noticed the potential of the sector.
The two determined to place their heads collectively and make their talents pay dividends.
Sheikh Uzair, managing accomplice of Intelza, informed The Business Standard, “I’ve been in enterprise since I used to be a baby owing to the household enterprise. However, I used to be all the time pondering of doing one thing by myself with out returning to the household’s lap. Since I used to be passionate concerning the IT sector, I considered beginning a web based advertising and marketing, consultancy, promotion and branding enterprise. Meanwhile, Mukarrabin came over the nation from London and he was in IT.
“That’s how Intelzaa’s journey started.”
“I can proudly say that after we began Intelzaa, we did not begin the enterprise with any cash. There was no workplace or handle. The solely capital was our expertise. Luckily, our first shopper was an organization known as Malaysian insurance coverage dealer Senang. We do an enormous information assortment job for the organisation,” he stated.
“We needed to sit in Bangladesh and add stock to each road and home in Malaysia,” Uzair stated of the work.
Uzair stated the corporate at the moment employs 12 IT specialists. They are at the moment engaged on internet online affiliate marketing, internet design, improvement, on-line advertising and marketing, consultancy, promotion and branding of 12 reputed industrial teams, together with 4 international corporations.
Glowing recognition
Despite lower than 4 years within the area, Intelzaa has received quite a lot of admirers already.
Ispahani group’s Brand Executive (Marketing) Nazifa Nuzhat informed The Business Standard: “We have been working with Intelzaa since 2018. Over these previous few years, our expertise with them has been actually nice. Intelzaa has all the time been an enormous inventive help for us. Their high quality content material and immediate service make them one of the dependable companies to work with”.
Mukarrabin Ahasan, stated, “Our motive was to do one thing which has not been finished earlier than in Chattogram on this scale that we now have finished by the grace of the Almighty. Our perseverance and by no means surrender perspective and primarily the notion to present one thing beneficial to this excellent metropolis the place we each really belong have been keys behind this”.
“Finally, after 4 years of hardship with a candy and bitter journey we are able to say that we’re on our approach to reaching what we initially had in thoughts,” he stated.
Branding or advertising and marketing is turning into large in Chattogram and to this finish social media advertising and marketing has develop into an enormous participant.
This is the market Intelzaa has been capable of seize with such gusto.
Well Food and Beverage Company Limited Brand Executive Sadneema Ahsan stated, “As a model custodian, I imagine promoting companies are your true saviours relating to shaping up your model. In this period of social media advertising and marketing the worth of digital advertising and marketing companies is rising considerably. My journey of working with Intelzaa has been fantastic. It does not really feel like Intelzaa is our vendor, somewhat we now have been working like a staff to construct the digital platform of Well Food and Beverage Company Limited; one of many best native bakery manufacturers of the city.’ High threat, excessive rewards
Recounting the journey, Uzair stated it had not been simple.
“The followers and lights within the workplace got here from the purchasers’ cash. As the times glided by, the variety of our furnishings additionally elevated. That’s why we did not make any revenue from Intelzaa for the primary two-and-a-half years, however we used the cash to construct the corporate. At current, with the assistance of Intelzaa, we now have began a co-working house known as ‘Ektra’, which we now have finished solely out of social accountability,” he stated.
Describing a tough chapter within the journey, Uzair stated, “Initially, we educated a variety of folks at our personal expense. But none of them lastly agreed to remain in Chattogram, though we left Malaysia and London and got here to Bangladesh to do one thing for Chattogram.”
He stated the principle problem in Chattogram was that everybody was heading to Dhaka, so initially they needed to work day and night time to place the enterprise on its ft.
Uzair stated, “We not solely cater to the digital advertising and marketing wants of the purchasers, but in addition go to the sector to understand how the shoppers are taking any of their merchandise,” including additionally they advise corporations on improvements and promotions based mostly on buyer behaviour.
“That’s why purchasers have adopted us.”
Mukarrabin Ahasan, stated, “Intelzaa needs to arrange its personal industrial digital campus right here to institutionalise digital advertising and marketing. Through this, the unemployment downside of the youth of Chattogram and surrounding districts shall be solved. Besides, will probably be attainable to earn income for the nation by presenting Chattogram earlier than the world stage.”
https://www.tbsnews.net/dropped/startups/2-ctg-talents-who-changed-digital-agency-scene-449942
