This 12 months, 15 advertising and marketing and promoting executives are being honored within the Leading Women Mexico program, in affiliation with Adlatina. These standout gamers within the Mexican communications and advertising and marketing trade be part of a bunch—beforehand referred to as Women to Watch—of greater than 100 skilled girls, all of whom make an affect on the Mexican market.Ad Age welcomes this excellent group of executives as they be part of the tons of of girls around the globe who’ve been acknowledged as Leading Women.
Coral Arnedo
CEO, Grey México
Coral has 17 years of expertise in areas akin to media, below-the-line, promotion and shopper, however she discovered her ardour in above-the-line advertising and marketing, working for businesses together with JWT, McCann and Circus. In 2015, she joined Grey as account director, and in 4 years she was appointed as common director. Two years later, she rose to her place as CEO at Grey México. Her objective is to continue to grow and place Grey México as one of the very best businesses by innovation and expertise.
Alejandra Buenrostro
Marketing director, Bodega Aurrera/Walmart
Buenrostro has greater than 18 years of expertise, with a bachelor’s diploma in advertising and marketing, a postgraduate in high quality and productiveness and a grasp’s in management. In 2005, she began in Walmart Mexico and Central America within the advertising and marketing and strategic planning space of Sam’s Club. She later joined the realm of advertising and marketing at Superama. In 2011, she was appointed government advertising and marketing supervisor for Walmart Supercenter. She joined Bodega Aurrera in 2013, and in 2017was promoted to advertising and marketing sub-director. Buenrostro has been half of the variety and inclusion committee of Walmart Mexico and Central America.
Palmira Camargo
VP of communications, Essity Latin America
Camargo is a lawyer and skilled in company communication and sustainability with greater than 20 years of expertise throughout a number of organizations. In 2016, she joined hygiene and well being care firm Essity. Camargo leads initiatives the place inclusion is a related matter, aiming to assist folks of any age, gender, social and financial situation to have a wholesome life with higher hygiene, collaborating with allies to face social challenges. Strategic campaigns and alliances assist generate a brand new social consciousness about menstruation.
Laura Flores
General director, Hogarth Worldwide México
In the final 5 years, Flores labored on the design and implementation of a brand new company mannequin primarily based on an agile and interdisciplinary focus of multimedia manufacturing. Together together with her group, she has mixed the craft work with insights and expertise. Flores has an in depth profession at world inventive businesses together with TeránTBWA, TBWAHamburg, Publicis Groupe, J. Walter Thompson, Leo Burnett and Dragon Rouge, the place she targeted on the management of world accounts, strategic advertising and marketing counseling, model constructing and growth of new companies. She has a bachelor’s in advertising and marketing science from Bentley University in Massachusetts, and a grasp’s in worldwide enterprise from ESSEC in France, in addition to in worldwide strategic communications from ITAM in Mexico City.
Gabriela González
VP, consumer engagement & enterprise growth, VMLY&R México
González has greater than 25 years of expertise within the promoting trade and right this moment leads the consumer engagement group and new companies at VMLY&R México. She is obsessed with nice concepts that generate sturdy connections to assist rework shoppers’ companies and types. By all the time in search of innovation in all elements, she has led multicultural and multidisciplinary groups to success. She has labored for worldwide businesses akin to DDB, JWT, Leo Burnett, Saatchi & Saatchi and Publicis. She has supported shoppers together with Procter & Gamble, Mead Johnson, Toyota, Mondelēz, Nestlé, GSK, Gamesa, Citibanamex, Colgate, Pfizer, Whirlpool, Sams and Bodega Aurrera, amongst others. She collaborates with organizations akin to Greenpeace, Cruz Roja and Amnesty International.
Paola Hernández
Senior advertising and marketing director, PepsiCo Foods México
With a bachelor’s diploma in enterprise administration at Tec Monterrey, Hernández began her skilled profession in 2005 within the leisure trade. She later turned a advertising and marketing coordinator for Kimberly-Clark’s house division, adopted by experiences in over-the-counter and oral care at GlaxoSmithKline Pharma. In 2011, she joined PepsiCo as model supervisor for a number of manufacturers and platforms contained in the Gamesa cookies enterprise. In 2021, as advertising and marketing director, she gained a Gold Effie for her marketing campaign Aprendiendo juntos of Marías Gamesa, and later she took a brand new place within the Sabritas enterprise unit. As senior advertising and marketing director for Cheetos and the Flamin’ Hot platform, she led a latest marketing campaign tied to the “Stranger Things” season 4 launch on Netflix, “El Santo vs. Demogorgon.”
Elisa Martínez
Director, digital advertising and marketing, Mattel Latin America
Martínez has greater than 23 years of expertise main advertising and marketing groups throughout multinational corporations together with Mattel, Avon, Warner Brothers Home Entertainment, Intel and Sony Electronics. She has labored on implementing e-commerce platforms, creating digital transformation plans, and creating, executing and optimizing advertising and marketing campaigns primarily based on information. Currently, she leads a regional group, the place she achieved the creation and follow-up of new working areas and synergy with the groups. Thanks to her abilities and management, a digital transformation plan was applied in Mattel LATAM with methods of CRM which have positively impacted leads, e-commerce and marketing campaign execution, exceeding return on funding objectives. Martínez has a bachelor’s diploma in finance and accounting from TEC Monterrey in Mexico, and grasp’s in advertising and marketing and promoting from the University of Leeds in England and in web enterprise from ISDI.
Gina Muñoz
Global director, Q Intelligence, Quiroga Medios
Muñoz, with a grasp’s in advertising and marketing from Tecnológico de Monterrey and a specialization in efficient management from Universidad de los Andes, has labored on communication technique for greater than 35 years. She has labored in a number of areas akin to media, strategic planning, analysis, communication and enterprise intelligence. Her expertise consists of engaged on greater than 50 manufacturers. She has been collaborating with trade organizations on making use of finest practices. Currently, Muñoz participates as professor within the grasp of digital advertising and marketing at UNITEC, and mentors at Exatec and WICT.
Lucía Olvera
Marketing director, Grupo Campari
Olvera, who holds a bachelor’s in advertising and marketing and an MBA, is a advertising and marketing skilled with 19 years of expertise within the growth and execution of main manufacturers. Her efficient advertising and marketing methods ensured sustainable development throughout manufacturers. She has collaborated for corporations akin to Lala, Pernod Ricard, AB InBev Grupo Modelo and Kellogg. Currently, she leads a portfolio with greater than 50 manufacturers of wines and liquors such us Aperol, Campari, Skyy Vodka, Appleton Estate, Montelobos, Espolon and Grand Mariner. With a group of 12 girls advertising and marketing and class managers, she led the portfolio to optimistic numbers within the final two years and managed to place it as one of the important thing gamers within the Mexican market.
Paula Ospina
Head of advertising and marketing, México and Latin America, HSBC wealth and private banking
Ospina and her group are dedicated to rising the HSBC model within the area, executing a customer-focused advertising and marketing technique that delivers enterprise outcomes with the wealth of insights provided by information and expertise. Ospina, who’s Colombian, labored in Asia, Europa, the United States and Latin America earlier than arriving in Mexico. She has led digital transformation initiatives, buyer expertise and enterprise intelligence throughout totally different monetary establishments.
Luisa Pinto
VP of consumer companies, Alvarado Molina
Pinto fell in love with promoting 25 years in the past and has been trustworthy to this career for the reason that day she began. Observing human conduct and understanding folks’s motivations is, for her, fascinating and addictive. A communicator by career, with a grasp’s diploma in web enterprise, she developed her profession at worldwide inventive businesses that allowed her to collaborate with shoppers of a number of classes in Mexico and overseas.
Diana Ramírez
Head of promoting gross sales, Spotify Latin America
Ramírez is an skilled in e-commerce and digital advertising and marketing, with greater than 18 years within the trade. Before becoming a member of Spotify, she collaborated with large tech manufacturers akin to Twitter, the place she served as enterprise director for Latam, and Microsoft, the place she was answerable for the enterprise relationship with strategic companions akin to Samsung, Coca-Cola, and Nestlé, amongst others. Considered one of the pioneers in digitalization in Mexico, Ramírez has levels with honors in communication from Universidad Iberoamericana. She additionally graduated from Stanford School of Business and the Israel Start Up Nation Executive Program.
Claudia Reyes Cuevas
Marketing director, Grupo Herdez
Reyes Cuevas began her profession at GE, with a robust deal with innovation and disruption in enterprise. Later, she ventured into different corporations akin to Best Buy, creating methods within the leisure space, and labored overseas on style manufacturers akin to Mango, main her to have a large imaginative and prescient of enterprise and customers. She joined Grupo Herdez in 2015, within the Nutrisa enterprise unit; later, she was appointed head of advertising and marketing for the impulse division, a place she presently holds. She leads the technique of the Nutrisa, Nestlé ice lotions, Cielito Querido Cafe, Moyo and Chilim Balam manufacturers in phrases of innovation, communication and digital acceleration, in addition to industrial duty for half of bodily shops. She has promoted sustainability initiatives aligned with Grupo Herdez’s world technique in gender equality and the empowerment of girls and circularity. She has a level in Marketing from ITESM and an MBA from Universidad de Barcelona. Reyes Cuevas additionally holds a certificates as a well being coach from the Institute for Integrative Nutrition and is licensed in worldwide sustainable enterprise by IASE México.
Michelle Romo
Marketing and communications VP, Mastercard México and Central America
Romo is answerable for the event of built-in methods within the areas of consumer advertising and marketing, media and enterprise companions. With greater than 17 years of expertise in advertising and marketing and communication, she has contributed to the creation of model communication methods for Nestlé, P&G, Beam Global Brands and Mastercard merchandise. Her work on the company and consumer sides has allowed her to construct sturdy relationships with companions and shoppers, in addition to create modern concepts so as to add worth to the enterprise. Romo has a level in advertising and marketing from ITESM and lately graduated from the D1 administration enchancment program at IPADE Business School.
Lorena Salmeron
Chief technique officer, TeránTBWA
Salmeron has a level in communication sciences from Ibero American University and a grasp’s diploma in tradition, media and communication from NYU. Her profession as a strategist started at TeránTBWA in 2003 with manufacturers akin to Pedigree, BDF, Yoplait, Bachoco and Andrea. In 2008, she joined JWT to work on manufacturers like Kimberly-Clark, Nestlé, Mondelēz, Conagra Foods, and Schering-Plough. In 2010, she returned to TeránTBWA and since then has been concerned in new enterprise, consulting initiatives, and accounts akin to Nextel, Yoplait, FUD, Whiskas, Visa, GNP, Profuturo, Volaris, Nissan, Brown Forman manufacturers, ATT, Bachoco and BBVA Domino’s Pizza. She is a real believer in philosophy and the strategic instrument of disruption and her best curiosity is the creation of iconic, related manufacturers linked to tradition and customers.
https://adage.com/article/special-report-leading-women/leading-women-mexico-class-2022/2424996
