Southwest Area Regional Transit District representatives available to simply accept the Southwest Transit Association’s 2022 Social Media Spotlight Marketing Award had been (left to proper) chief monetary supervisor Laura Herrera, assistant common supervisor Cynthia Rodriguez, common supervisor Sarah Hidalgo-Cook, safety and coaching technician Frank Villalobos, and operations supervisor Carlos Mallen.
The Southwest Transit affiliation introduced the Southwest Area Regional Transit District with the 2022 Social Media Spotlight Marketing Award through the Summer University Conference and Training held July 26 in Rogers, Arkansas.
SWART, which not too long ago celebrated its tenth anniversary as a standalone transit district, was acknowledged for its service video that was shared on its Facebook and Twitter social media profiles. SWART workers developed the movies in-house for free of charge.
The mission of the Southwest Transit Association is to strengthen members’ skill to offer public transportation and mobility companies throughout the area via schooling, communication, and advocacy.
Membership to the affiliation consists of transit programs from Arizona, Arkansas, Colorado, Kansas, Louisiana, New Mexico, Oklahoma, and Texas.
“We had been very enthusiastic about this award since different bigger transit programs have their very own marketing departments and budgets. They develop skilled movies and have the funds to take action. Our workers was impressed whereas listening to different awardees ultimately 12 months’s SWTA occasion,” mentioned Sarah Hidalgo-Cook, common supervisor.
“They got here again to SWART and developed our personal video. I’m extraordinarily happy with their motivation and initiative to be inventive and diligent.”
The video, produced in English and Spanish, was developed by assistant common supervisor Cynthia Rodriguez, chief operations supervisor Carlos Mallen, safety and coaching technician Frank Villalobos, and IT technician Juan Rodriguez.
Due to SWART’s innovation of manufacturing a video on a shoestring finances, common supervisor Sarah Hidalgo-Cook was requested to current
“Marketing Your System on Little to No Money” through the convention’s marketing session.
The presentation included all aspects of marketing SWART’s companies, from public service bulletins, bus wrapping, mobility administration initiatives, displays, Facebook Live, and in search of non-federal funds to help such actions.
“We have needed to be inventive relating to marketing our companies. Marketing shouldn’t be an allowable expense below our federal and state packages, so we can’t use these funds to market,” Hidalgo-Cook mentioned. “Collectively SWART workers finds avenues via inventive pondering and planning to market our companies.”
SWART gives companies within the counties of Dimmit, Edwards, Kinney, La Salle, Maverick, Real, Uvalde, and Zavala. For extra data, see www.paseoswart.org or name 800-499-1617.
https://www.uvaldeleadernews.com/articles/swart-receives-social-media-marketing-award/
