We are searching for a gifted and pushed advertising skilled to tackle a 12-month parental go away cowl as Marketing Director for Vintage, to begin in January 2023. The Marketing Director is liable for main marketing campaign technique in addition to contributing to the general technique of the division as a part of the Vintage Leadership Team. The Marketing Director ensures the advertising workforce develop focused campaigns to generate the utmost attainable shopper engagement and stimulate gross sales for titles and is accountable for efficiency and growth of workforce.
This place has 4 direct experiences, and experiences to the Deputy Managing Director, Vintage.
Read Boldly, Think Differently.
At Vintage, we publish thought-scary writing from authors of all backgrounds, together with path-blazing classics and books that talk urgently to our occasions. Which means our broad household of authors ranges from world-class prize-winners to model new, rising expertise. Think Amanda Gorman, Rukmini Iyer, Margaret Atwood, Caroline Criado Perez, Ian McEwan, Nigella Lawson, Ai Weiwei and Richard Powers.
Create the divisional advertising technique, making certain that is communicated to the advertising workforce
Set the advertising funds and handle how the funds is allotted and spent and throughout all frontlist and catalogue campaigns
Allocate and oversee all advertising campaigns for the division to make sure they’re focused, of top of the range and are available inside funds, with specific deal with writer manufacturers
Lead/contribute to marketing campaign technique for very excessive-profile authors
Read and report on advertising views for potential acquisitions and create pitch methods to win authors and attend pitch conferences with brokers and authors
Collaborate with inside stakeholders to set strategic prioritisation of our books and assist outline key focuses for the division, as a part of the Vintage Leadership Team
Provide viewers and market-led suggestions as a part of the jacket design course of
Ensure the advertising workforce utilise knowledge with a view to report advertising effectiveness in opposition to benchmarks, whereas bringing viewers-led focus, a development mindset, variety of thought and innovation into the division
Ensure shut collaboration between advertising and different groups (PR, Brand, Editorial, Design, Sales, International, Audience Insight and Penguin Brand)
Ensure workforce works intently with gross sales to develop focused retailer advertising methods and keep robust retailer advertising relationships
Ensure workforce submit profitable campaigns for commerce awards and current campaigns/methods at related conferences
Responsible for supply of Marketing D&I plans
Set clear, SMART objectives for direct experiences, and guarantee individuals managers within the workforce do the identical. Regular administration catch-ups with all direct experiences analyzing objectives, and key different areas corresponding to work/life steadiness, workload, coaching and growth and title allocation
Manage robust relationship with Vintage’s media company, in addition to a roster of different key media businesses for reserving media campaigns
Significant management expertise and a workforce participant
Previous senior administration expertise important
Audience-focused method with a passionate curiosity in all issues advertising, manufacturers and customers
Initiative to answer rising shopper developments
Growth-focused and never afraid to ask difficult questions
Highly expert strategic thinker
Experience working with a variety of stakeholders – robust influencer with glorious powers of persuasion
Ability to multi-activity, prioritise, drawback clear up, brainstorm
Handling confidential initiatives with discretion
Excellent interpersonal communication expertise
Confident and a optimistic, resilient disposition with emotional intelligence
Calm beneath stress
Attention to element
Proven observe document delivering excessive profile campaigns
Highly skilled with and educated of digital media and panorama
Familiarity/expertise with Adobe Suite, self-service promoting platforms, social media monitoring instruments and mission administration instruments corresponding to Trello
Excellent communication expertise, with the power to speak successfully to a variety of individuals
Please apply together with your CV and canopy letter (addressed to Faye) by midnight on Wednesday fifth October.
What you possibly can anticipate from us:
Salary: £65,000 – £75,000 depending on how your expertise and expertise align to the position, plus bonus and advantages.
We’re presently experimenting with hybrid working and involving colleagues throughout the enterprise to form our future methods of working. For this position, there are common conferences and actions that you will want to attend in particular person at our Embassy Gardens workplace. The actual steadiness of workplace to distant working will depend upon the character of your position and workforce wants, and we’re open to discussing this by means of the recruitment course of.
Our workers are the center of our enterprise. We have a variety of advantages to mirror our dedication to our workers, a few of that are:
• 27 days paid vacation entitlement in 12 months one (plus financial institution holidays), growing a day annually as much as 30 days • Medical cowl • Life assurance • Cycle to Work scheme • Discounted fitness center membership • Generous pension scheme • Summer working hours (position dependent) • Volunteering coverage and charity matching • Employee Assistance programme • Mentoring programme • Extended gender impartial parental go away • Access to books and eBooks throughout Penguin Random House UK • Each website has skilled psychological well being first aiders • We plant a tree for each new worker to our enterprise
Our creativity is impressed by completely different views, so we wish our tradition to be considered one of belonging, the place everybody feels welcome and the place variations are celebrated.
As a Disability Confident Committed organisation, we’re a part of the supply an interview scheme. This is the place disabled candidates who meet the important standards for the position can decide in to get to the subsequent recruitment stage. There could also be some conditions the place quantity of candidates means we are able to’t take all eligible candidates to interview.
We wish to be sure disabled candidates will be their greatest at every step of the recruitment journey. If you want changes in the course of the utility course of, we encourage you to get in contact with us at http://[email protected]
Remember, you solely must share what you might be snug to for us to help your adjustment request. Find out extra about our method right here: www.penguinrandomhousecareers.co.uk/making use of-for-roles-with-a-incapacity
We companion with The Book Trade Charity, who present monetary help for individuals trying to get into the publishing business; you’ll find extra info and discuss immediately right here: http://booktradeentrysupport.org/
Please notice, we aren’t in a position to settle for company CVs for this position. Any CVs despatched speculatively is not going to be eligible for a charge.