TikTok video descriptions, as soon as restricted to 300 characters, have now been up to date to 2,200 characters.
What this implies. The replace was first observed by social media guide Matta Navarra on Twitter, who posted that the brand new character limit allowed customers to precise extra particulars about their content material, generate extra engagement, and make their movies extra searchable.
Woah…! TikTok has elevated video description character limit to 2,200 characters!This is large for creators and large by way of TikTok’s plans for changing into a search engine pic.twitter.com/kGhnL97uUM— Matt Navarra (@MattNavarra) September 23, 2022
Early reactions. Some individuals on Twitter aren’t too thrilled with the replace. Ash-win Fern-&-es posting “But nobody actually reads the outline there. Would be useful for some so as to add extra hashtags although.” Grady Hopper says “I don’t get why this issues 95% of most individuals’s views most likely come from fyp not search.” FYP is TikTok’s “For You” Page, the place they present customers strategies of accounts to comply with and movies to observe.
TikTok, the brand new Google. Though the final response right here is “meh,” some individuals see the worth in longer captions for optimizing search engine optimisation. In response to tweets saying that no person reads the descriptions, Rhayven J says “Even in the event that they don’t, the algorithm will. If people know search engine optimisation, then that is a enormous sport changer.”
TikTok is thought for attempting to exchange Google search amongst its Gen Z customers. This newest replace could possibly be a step in that path.
Why we care. If you’re utilizing TikTok as a part of your social or advert technique, have your copywriters on standby and reap the benefits of the brand new 2,200 character limit. Don’t overlook to maintain search engine optimisation and Helpful Content finest practices in thoughts when creating your new captions
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Nicole Farley is an editor for Search Engine Land protecting all issues PPC. In addition to being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.