Common Google Shopping Feed Errors and Other SEO Tips

Sellers optimize listings for the marketplaces on which they promote. But since platforms additionally ship feeds to Google Shopping mechanically to assist appeal to buyers, it behooves sellers to present some thought to optimizing their market listings for third-party serps.

SEO (search engine marketing) is a full-time job, however there are some marketplace-specific guides that could be price no less than skimming for some ideas.

In a put up on Tuesday, Bonanza’s Shelly Breuer stated one of many largest frustrations for sellers are Google Shopping “disapprovals.” Bonanza sends a feed of sellers’ listings and updates it each time a vendor makes a change to an inventory or updates their sales space. It notifies sellers once they have listings that Google has disapproved, however sellers may also verify proactively at any time.

Breuer stated Google continuously scans listings, “so it’s a good suggestion to regulate your advert feed utilizing your Ad Troubleshooter web page” – and she offered particulars on how one can verify their feeds.

She then listed some frequent Google Shopping feed errors in 4 classes: these associated to GTIN (or UPC); errors associated to photographs; coverage violations; and delivery. (Did Google doesn’t acknowledge first-class delivery choices over 13oz? Breuer stated for gadgets over the load restrict, sellers ought to change the delivery technique to Priority.)

She additionally referred sellers to Bonanza’s YouTube video providing SEO ideas and tips:

Etsy additionally lately supplied sellers some search-engine optimization ideas whereas noting it has a complete staff at Etsy devoted to SEO for serps like Google and Bing. “That staff is consistently engaged on enhancements and new tasks to assist drive natural search visitors to sellers,” it stated on the Etsy Seller Handbook article posted on November seventh.

The article makes clear it’s not simply listings that needs to be optimized for serps like Google – sellers may also optimize their Shop pages – together with the Shop Description, about which it stated:

“Google likes to see your experience, authority in your area of interest, and trustworthiness as a vendor. So when writing your store description, inform your story. Talk about your inventive course of. Include details about your background and how you bought into creating. Highlight your years of expertise or any credentials. Not solely is that this necessary to Google, it’s additionally necessary data for potential patrons too.

“Also, fill out as a lot data as doable about your store insurance policies. This isn’t simply an SEO factor; it’s additionally a greater person expertise. Shipping, returns, and exchanges specifically are vital data {that a} shopper will take into account when trying to purchase a product.”

Adding a video and a number of images to the About part may also assist sellers present up in Google search, Etsy stated.

Etsy additionally pointed sellers to a Seller Handbook article on optimizing for Etsy’s personal search engine.

For those that discover it simpler to observe movies for promoting ideas and tips, simply head over to YouTube. For instance, the Etsy Success channel has completed a number of movies on the subject of search engine marketing.

The eBay for Business channel on YouTube provides academic movies as effectively and on Tuesday, it launched recordings of a few of its eBay Seller Check-in webinars, together with, “Holiday Seller Check-In — Perfect Listing Breakout” held on November 16 on the subject of optimizing listings for eBay’s Best Match search.

Amazon briefly talked about optimization in a current put up about holiday-selling tips about Seller Central, advising sellers to incorporate related, holiday-specific key phrases – together with alternate spellings, which is a helpful tip. It’s additionally been providing frequent Seller University webinars on varied matters.

If you might have favourite SEO sources or ideas of your individual, please be at liberty to share them within the feedback under.

Ina SteinerIna Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a extensively cited authority on market promoting and is creator of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her weblog was featured within the e-book, “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (Sep 2005 – current) and Investigative Reporters and Editors (Mar 2006 – current). Follow her on Twitter at @ecommercebytes and ship information tricks to [email protected]. See disclosure at EcommerceBytes.com/disclosure/.

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