With the wide range of clients on the market, you’re sure to run into the occasional DIY marketer. These entrepreneurs want that you simply educate them how to be self-sufficient quite than depend on you for each little query.
These clients could be a blessing however may also be harmful. The difficult facet of consumer administration is discovering the steadiness between empowering them to get the info they need with out feeling like they don’t want you.
That’s the place Google’s Looker Studio tools come into play.
Looker Studio is often used for normal reporting. The actual fantastic thing about Looker Studio is that it may be used for a lot extra.
By creating tools for clients, you allow them to do the precise analysis it takes to accomplish SEO whereas nonetheless offering that much-needed upkeep and steerage that comes with expertise.
This article illustrates free dashboard templates you should utilize with your clients.
How to change the branding
Before we dive into the specifics, you might have considered trying to replace the branding and brand of your dashboard. This course of couldn’t be simpler.
Right-click on your brand, and you will note a menu seem. Near the underside, choose “Extract theme from picture.” You will then be offered with three totally different coloration scheme choices. Select whichever one you’re feeling greatest represents your model.
This will routinely change a lot of the colours and get you a lot of the manner to the end line of designing in your Looker Studio device. However, there should be a couple of charts or texts you’ll want to replace.
1. (*3*) SEO auditing
Tracking technical SEO efforts will be troublesome to visualize. Sure, you may monitor it in a spreadsheet, however that isn’t client-friendly.
For years, SEOs have tried to make dashboard trackers to assist present enhancements in website well being over time.
Luckily, our buddies at Screaming Frog have lastly cracked the case of the right technical SEO dashboard. The better part? The template is free. You can see it right here.
How to copy the dashboard
To copy the dashboard:
Click on the three dots in the highest properSelect make a replicaSelect your information supply (don’t fear, you may replace later)
How to arrange the technical SEO tracker device
Screaming Frog has printed a useful information on organising this Looker Studio device. What they are going to stroll you thru consists of:
Setting up a scheduled crawlConfiguring the export to a Google SheetConnecting that Google Sheet to the Looker Studio dashboard
You can discover the complete tutorial right here.
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2. Keyword analysis
The presentation of key phrase analysis takes many varieties. Most recognizable is the easy spreadsheet. Some folks create key phrase maps for every web page or matter, whereas others with smaller clients have a brief checklist of key phrases.
However, Looker Studio could be a highly effective evaluation device for bigger websites with tens of 1000’s or hundreds of thousands of key phrases.
If you’re working with hundreds of thousands of key phrases, don’t use Google Sheets like this instance. I like to recommend utilizing BigQuery to deal with your key phrases.
Here’s the hyperlink to the dashboard.
Step One: Setting up your supply information
The first step includes importing your key phrase analysis right into a Google Sheet. To use the free template I created, you will want to embrace the next dimensions and metrics in your Google Sheet:
KeywordPositionPrevious placeSearch QuantityKeyword DifficultyCPCURLKeyword Intents
Here’s the unique information supply for the dashboard that you should utilize for instance. All information is from Semrush.
Step Two: Copy the dashboard
As we realized in the earlier dashboard, you may need to make a replica of this dashboard and join your information supply, whether or not it’s Google Sheets or BigQuery.
Important options of this Looker Studio device
This device has many distinctive options that can be utilized to assist drive your on-page SEO technique. Depending on your technique, these options will be personalized to show various kinds of information and classes.
Boolean Buttons
The three buttons in this device are based mostly on customized boolean formulation, that means they work on true/false statements. Let’s check out considered one of them.
We’re making a operate solely to show long-tail queries that begin with a query phrase in the method above. This method depends on regex, with two essential symbols:
The circumflex (^) is a regex operate that primarily means, “if the key phrase begins with this.” The pipe (|) image is one other regex operate which means “or.”
Using this method, you may create any variety of totally different sorts of checkboxes. I added a couple of key phrases separated by pipes (|) to assist show key phrases in these classes for the SEO and PPC checkboxes.
Custom search field
The customized search field is a fairly easy however highly effective function of this device. Not solely can it rapidly assist you slender down your search to establish key phrase alternatives, however it may well additionally use the facility of regex to customise your search.
Intent dropdown
The key phrase intent dropdown can assist you filter by the intent of every key phrase inside the search funnel. Pretty easy, proper?
Well, this filter will be simply swapped out by any dimension in Looker Studio. So if you’d like to swap it out for different key phrase classes, this may be the right filter for you.
Funnel
This funnel helps visualize the true search funnel by intent. When making use of different filters in this device, the funnel and metrics above routinely replace with the intents.
Link constructing is likely one of the tensest matters SEOs like to keep away from with clients. Links are difficult to earn and sometimes the toughest factor to management.
The greatest manner to earn belief with clients and stakeholders is thru transparency. Instead of dodging the info round hyperlink constructing, hand over the keys and allow them to discover the info for themselves.
This is likely one of the extra simple Looker Studio tools we will create. You can pair any variety of dimensions and metrics to assist illustrate your level.
Here is a hyperlink to the free template.
The supporting Google Sheet I’m utilizing is a straightforward backlinks analytics report from SEMrush. However, you should utilize your personal link-building tracker to feed the report. Just ensure you add the acquisition date for the date vary.
You can view the Google Sheet that is feeding the device right here.
Conclusion
Looker Studio is likely one of the quickest reporting tools to arise whereas nonetheless having some significantly strong options. The undeniable fact that it is also free makes it a straightforward platform of alternative.
But that begs the query, why undergo all that hassle for clients and different stakeholders?
These tools assist create a greater sense of transparency, which can assist enhance belief. Thus, creating a greater partnership between you and your stakeholders.
One of probably the most difficult elements of SEO is not the work itself however the communication of worth. So any more, consider new inventive methods to exhibit worth to your clients, even when it is simply making a easy device in Looker Studio.
Opinions expressed in this text are these of the visitor writer and never essentially Search Engine Land. Staff authors are listed right here.
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About The Author
John McAlpin leads the SEO technique for Cardinal Digital Marketing, an Atlanta SEO company that focuses on serving enterprise healthcare corporations throughout the United States. Currently positioned in Colorado Springs, McAlpin is deeply engaged in each the native and nationwide SEO group and has a powerful background in technical SEO, internet improvement, and digital advertising and marketing technique. McAlpin additionally gives freelance internet improvement companies for WordPress hosted websites.
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