e-commerce
HARARE – In the age of high-tech innovation that we now dwell in, many have come to affiliate innovation and creativity with technological advances – new and improved merchandise and processes, sooner gadgets that may do extra, and glossy interfaces that elevate person experiences.
It is nonetheless uncommon to come back throughout an organization that takes the ideas of innovation and creativity past product and course of design and into marketing and CSR. From its inception the Econet model has all the time been related to a pioneering mindset. As the nation’s main telecommunications, media, and expertise firm, Econet Wireless has been on the forefront of creating quite a few improvements designed to fulfill the wants of their particular person and company clients. From cell wallets to ride-hailing apps, they’re virtually all the time first available on the market with technology-enhanced merchandise.
This tradition of innovation goes past product design, and permeates the very ethos of the corporate, as seen in its innovative marketing and social accountability campaigns. Over the previous twenty years, the corporate has supported revolutionary social impression programmes in eduction, public well being and youth management. The tradition of creativity is obvious on this 12 months’s IKhisimusi Sifikile promotion, the place the model has masterfully collaborated with widespread artist Jah Prayzah in a remake of the Christmas anthem initially sung by legendary Paul Matavire. In a transfer that could possibly be described as a stroke of genius, the Econet management crew has additionally constructed a CSR element into the promotion, guaranteeing that the Christmas spirit goes past assembly the wants of their very own clients and into the broader neighborhood. Following the COVID19 pandemic, many underprivileged teams and people have continued to undergo the implications, with decreased donations coming in as they fall additional down the listing of priorities for hard-pressed corporates and households. The Econet promotion goals to advertise generosity by triggering the implementation of initiatives with optimistic sustainable impression. It reminds shoppers that the festive season is as a lot about giving as it’s about receiving and allows interactive engagement with clients.
It is not any surprise that the corporate scooped three coveted awards on the 12 months’s Marketers Association of Zimbabwe (MAZ) Superbrand Awards. These have been Overall MAZ Superbrand of the Year, Best Superbrand within the Telecommunication sector and Best Superbrand within the Business-to-Consumer class.
Running below the theme: Brand Relevance and Dominance within the Age of the shopper, the awards aimed to recognise manufacturers that show steady innovation and creativity, and the iKIhisimusi Sifikile promotion is only one instance of how Econet leads on this space. Where an annual promotion may change into uninteresting and repetitive, the Econet crew has risen to the problem, including greater stakes, extra strategic collaboration and border neighborhood care to their annual finish of 12 months marketing campaign, demonstrating its dedication to innovation and creativity.
Source: News Day
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