Media-Buying Vs Affiliate-Marketing: What’s the Difference?



Start working with PropellerAds: What are you exactly doing when running CPA offers? Is it affiliate …

  • 0:00 | foreign
  • 0:03 | are you an affiliate marketer or are you
  • 0:07 | a media buyer wait do you know the
  • 0:10 | difference I’m Anastasia from
  • 0:12 | propellerets and today I will solve the
  • 0:15 | mysterious puzzle what is the difference
  • 0:17 | between affiliate marketing and media
  • 0:20 | buying or are they the same
  • 0:23 | but before I unveil this secret I will
  • 0:26 | ask you to subscribe to our Channel and
  • 0:28 | hit the Bell okay
  • 0:30 | so let’s speak about affiliate marketing
  • 0:33 | what is it
  • 0:35 | let’s look at the example to make things
  • 0:38 | simple John is a solo affiliate marketer
  • 0:43 | he partners with an igaming brand and
  • 0:45 | promotes it he does The Following
  • 0:48 | purchases traffic from propelleret it
  • 0:52 | costs some money
  • 0:53 | posts links in his social networks it’s
  • 0:57 | free
  • 0:58 | and works on creatives and tests them
  • 1:02 | his main task is to attract users to a
  • 1:06 | brand by any free and paid means
  • 1:10 | and the final goal is to make them
  • 1:12 | convert
  • 1:13 | okay
  • 1:15 | now what about media buying
  • 1:18 | well imagine a large media buying agency
  • 1:21 | say make money LTD unlike John it works
  • 1:26 | with several anti-gaming Brands and much
  • 1:29 | larger budgets its main task is to buy
  • 1:33 | traffic at the best possible price and
  • 1:36 | at the best possible places let’s sum it
  • 1:38 | up
  • 1:39 | affiliate marketers promote Brands by
  • 1:42 | any possible means not only paid ads and
  • 1:45 | content is the king here
  • 1:48 | media buyers purchased the best ad
  • 1:51 | placements so it’s mainly about budget
  • 1:53 | planning and volumes but can you do both
  • 1:58 | yes why not it’s very common natural and
  • 2:02 | profitable to combine affiliate
  • 2:04 | marketing and media buying for the best
  • 2:06 | results and to be honest many don’t even
  • 2:10 | think the difference is really important
  • 2:12 | but what is important is to bring
  • 2:15 | relevant leads to your offer if you
  • 2:18 | succeed doesn’t matter what you call it
  • 2:20 | want to know more details and see more
  • 2:22 | examples Welcome to our blog we have a
  • 2:26 | full article on this topic just follow
  • 2:28 | the link in the video description and
  • 2:30 | we’ll be back soon with new lessons and
  • 2:33 | very soon stay tuned
  • 2:39 | foreign
  • 2:44 | [Music]

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