Partnership with Rightlander
London: fifth December 2022 – Rightlander has introduced a partnership with Tradedoubler to assist us enhance our affiliate compliance and increase accountable playing measures.
Rightlander is finest recognized for offering affiliate marketing online networks with the instruments to assist them keep compliant, together with Screen, which automates the screening of accomplice content material earlier than they’re accepted to an associates program, decreasing the danger of brand name injury and low-quality site visitors.
Under the phrases of the partnership, Rightlander will uncover and monitor content material throughout our accomplice websites, social media, PPC adverts, e mail, video streaming and immediate messages to make sure that all gives are each correct and compliant, following regulatory necessities.
Additionally, they’ll monitor dwell gives for correct product descriptions and pricing, guaranteeing that affiliate companions observe our model tips.
“Tradedoubler is happy to turn out to be a shopper of Rightlander, as we look ahead to establishing a fruitful relationship as our dedication to robust community high quality grows.” – James Maley, Director International, Publisher & Network at Tradedoubler
“We’re clearly delighted to have such a longtime and prestigious title in affiliate marketing online on board as a shopper. Rightlander has put a great deal of focus in 2022 on creating compliance instruments to assist networks and marketplaces present content material compliance for his or her retailers and purchasers, a course of which has brought on explicit issues in regulated markets. Discovering new writer content material, monitoring it commonly for compliant copy, and our new Screen product for evaluating affiliate content material is on the core of our community proposition and endorsements corresponding to this are very rewarding.”- Ian Sims, Founder of Rightlander.com
Rightlander Screen makes use of on-demand crawling know-how to examine affiliate websites for purple flag markers and to examine that new content material doesn’t current a regulatory threat or symbolize a adverse model sentiment. Crawlers deep dive into affiliate websites and might detect profanities, unmoderated content material, references to hate speech, pornography, extremism and violence, mentions of managed substances or prescribed drugs and comparable purple flags, providing a fast evaluation and serving to networks determine if the affiliate is appropriate and protected to work with. Crawlers will also be customised to filter the “purple flag” phrases and supply perception into the positioning’s content material, thus serving to them to higher assess suitability.
About Rightlander
Rightlander is a state-of-the-art promoting and affiliate compliance platform that permits advertisers and networks to establish doubtlessly non-compliant content material throughout totally different territories. It does this by scanning affiliate content material from throughout the goal market, searching for occasions or situations outlined by purchasers and regulators, and sending alerts when it finds content material that meets these situations.
Launched in January 2018, the Rightlander.com product has expanded quickly into a number of territories all over the world and is utilized by many high-profile advertisers, affiliate networks and regulators to assist them carry on prime of their affiliate compliance obligations.
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