Whisky distillers fear drinks marketing ban | Scotland

Proposals to ban alcohol marketing in Scotland would “dismiss centuries of heritage, craft and skill” in Scotch whisky making, and risk distillery visitor centres being boarded up, an expert has said.The consultation for proposals to put alcoholic beverages on a similar footing to cigarettes states that “without branding and other marketing strategies, alcohol products in each beverage sub-sector are essentially variations of the same thing”.The government document also proposes to “reduce the visibility of alcohol brands” by prohibiting “sale or distribution of alcohol-branded merchandise including T-shirts, jackets and baseball caps as well as branded glasses and mugs”.Blair Bowman, a whisky consultant from Edinburgh, said: “They’re arguing that all beers are the same, all whiskys are the same. The thing that makes whisky

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