How influencers make money from affiliate marketing and the networks they use

How influencers make money from affiliate marketing and the networks they use

What is influencer affiliate marketing? When someone makes a purchase on a website after clicking through a trackable link or using a specific code, the influencer who posted it can earn a commission from that sale in what’s called affiliate marketing. 

Influencers often use affiliate marketing as a way to earn income outside of sponsored posts or ad revenue on videos.

“There’s a very low barrier to entry to using affiliate programs,” influencer Kara Harms previously told Insider. “That’s why it’s such a powerful tool for all content creators, but especially new ones, to monetize their content quickly and effectively.”

There is often no minimum follower count needed to make money from affiliate marketing. This is one reason it’s become popular among  “nano” and “micro” influencers (with between 1,000 and 100,000 followers) to start making money and working with sponsors as content creators.

How lucrative affiliate marketing is for an influencer depends on several factors such as their following size, engagement, and which industry they are in. It also depends on the commission rates brands and platforms put in place.

For instance, some finance influencers can make a decent portion of their income from affiliate links alone. They might work with investing apps like Robinhood or Acorns.

Insider has talked with many influencers and industry experts about affiliate marketing. Here’s a rundown of what they told us they have earned.

How much do influencers get paid from affiliate marketing?

We spoke with a handful of influencers about how they incorporate affiliate links into their content. Several detailed their monthly earnings. They ranged from about $50 per month to more than $25,000 per month.

Here’s how much money 11 creators make from affiliates:

Tori Dunlap, a personal-finance influencer on TikTok with 2.2 million followers

Erika Kullberg, an attorney and YouTube creator with 1.2 million subscribers

Charlie Chang, a YouTube creator with 974,000 subscribers who posts personal finance and real estate content

Ryan Scribner, a personal finance YouTuber with 808,000 YouTube subscribers

Vi Lai, a skincare influencer with 915,000 followers on TikTok

Keesh Deesh, a Facebook creator with over 360,000 followers who posts about deals

Kara Harms, a full-time blogger with a social-media following of over 300,000 followers

Erin Confortini, a personal finance with 235,000 TikTok followers

Charli Prangley, a part-time YouTube creator with about 221,000 subscribers

Bethany Everett-Ratcliffe, a fashion and lifestyle micro influencer with 65,000 Instagram followers

Kayla Compton, a lifestyle nano influencer with 7,600 YouTube subscribers

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