Take your online presence to the next level with search engine optimization (SEO). This straightforward guide will teach you everything you need to do to get started.by Wes Walls from BandzoogleIf you’ve recently made a music website, you can take your online presence a step further by optimizing your band’s ranking in search engines.This is called SEO (search engine optimization) for musicians, and it makes it easier for your fans to find the information about you that they want. Whether you want to discover the best SEO keywords for musicians, or just want to have your songs, social profiles, and events show up in Google searches, this checklist will help you get started.SEO checklist for musicians▢ Create a keywords listBrainstorm, research, and make a list of the keywords you want to rank well for. The list may be short – just your band name with some variations.▢ Build a band websiteMake sure you choose an SEO-friendly platform to host your website.▢ Add lots of contentAdd all relevant content to your website that you have available, organized on separate pages, such as:Your artist bioYour music with song lyricsYour videos and imagesYour gig calendarYour merch for sale▢ Set up a custom domain name for your websiteMake sure you’ve got a custom band website domain name.▢ Secure your website with HTTPSA website with a secure domain will rank better in Google search results.▢ Optimize your website content for search engines:Add a custom title tag and meta description for each page of your siteMake sure every page has some text contentOrganize h1/h2/h3 header tags on each pageAdd alt text to images where possible▢ Give each page of your site a nice descriptive URLThis will help tell Google what each unique page on your website is about.▢ Add content pages to your website for any target keywords you want to rank for For example, make a Store page on your website if you want to rank for store-related keywords.▢ Link to your website from all of your social profiles and platforms:Instagram bioFacebook pageYouTube video descriptionsTwitter profileTikTok bioBandsintown artist pageBandcamp artist page▢ Add links on your website pointing to all of your social profilesAnd link to any other important platforms where you have an active presence.▢ Try to get other third-party websites to link to your band website wherever possibleThis could be press articles about you, or venues where you’re playing.▢ Add your website domain to Google Search Console▢ Submit your website XML sitemap to your Google Search Console▢ Distribute your music as widely as possible using professional best practices▢ Publish tour dates on established concert listing websites in addition to your own websiteUse consistent information across all platforms.▢ Create a Wikipedia entry for your band if possible▢ Create a Wikidata.org entry for your band▢ Create a MusicBrainz entry for your band▢ Create videos for each of your songs and upload them to YouTubeInclude complete descriptions for each video.▢ Advanced option: Integrate or optimize the schema markup on your websiteThis markup is automatically included in your website code if you built a Bandzoogle website and use the relevant features.MusicGroup schemaSameAs schemaMusicAlbum schemaMusicEvent schema▢ Set up Google Analytics to measure visits to your websiteMonitor traffic from search engines regularly.If this checklist feels overwhelming, tackle what you think is achievable for you. With music website SEO, even just starting somewhere is a good first step. And if you’ve built a website with us, you’re already ahead of the game.If you’d like to take your SEO further, check out our 5-part series breaking things down step by step. You’ll start here: SEO for musicians: it starts with the fan journeyWe hope this checklist helps you start improving your music website’s SEO! Alana Bonilla on 06/30/2023 in D.I.Y. | Permalink | Comments (0)
https://www.hypebot.com/hypebot/2023/06/musicians-guide-to-seo.html
Musician’s Guide to SEO – Hypebot
