Jonathan Guy, MD of digital marketing agency Aqueous Digital, has written a handy guide to search engine optimisation (SEO) for those who don’t know their keywords from their passwords.
Search Never Sleeps is an “essential guide to why SEO should be a fundamental part of every enterprise’s marketing activity,” and Guy spent two years working on it, prompted by writing a blog post that was too long to edit.
“This book is for all those people who have ever asked me a question about Google,” Guy said. “Together, we ask search engines billions of questions every day and they need to provide the right answer inside half a second. How do they manage that? That’s the reason we do SEO.”
Guy set up Cheshire-based Aqueous Digital, which provides expert SEO and digital marketing services, with his wife Emma in 2011. Shortly afterwards, he formulated his own three rules of Google, which he’s already shared with the world on YouTube. Now he’s going further with a whole book on the matter.
“If you’d told me then that I’d end up writing a book on this subject, I’d have thought you were mad,” Guy confessed. “While best practices for SEO can change quickly, and they often do too, those simple rules remain the same. I still remind people now; remember those, and you won’t go far wrong.”
Search Never Sleeps explains SEO in a straightforward and jargon-free way, debunking common myths and misconceptions and providing easy-to-follow advice that amateurs and specialists alike can put into practice.
Featuring real-life examples, key takeaways, clear case studies and simple diagrams, Guy keeps in mind his target audience from the first page.
“Websites are for people,” he added. “After all, they’re the ones who will spend money on a product or service your company provides. I guarantee, after reading this book, you’ll know more at the end than you did at the beginning about why search engines operate in the way they do.”Search Never Sleeps is available in paperback on Amazon for £16.99. Guy is also planning a series of speaking engagements in support of the book in October.