Launch of The Affiliate & Partner Marketing Association aims to raise standards in the industry

The only collective voice for the affiliate and partner marketing industry, The Affiliate & Partner Marketing Association (The APMA) will focus on elevating the industry, promoting ongoing improvement and higher standards while championing the success of the marketing channel.
Announcing the launch at PI Live in London, Director and Founder of The APMA, Kevin Edwards said the trade body will, for the first time, represent all corners of the multi-billion pound industry. Kevin explained, “Affiliate and partner marketing are known for having an exceptional return on investment. According to the Internet Advertising Bureau, the channels grew by 30% in 2023 and almost all major brands use affiliate marketing as a central part of their acquisition strategies. Despite that, we lack a representative body to showcase its importance to the UK’s digital economy. We’re on a mission to change that in the coming years”.
The affiliate and partner marketing industry
Affiliate and partner marketing drive more than £20bn in retail sales and employ tens of thousands of people across businesses of all shapes and sizes and all sectors.
The APMA brings together a diverse range of members from across the industry, including publishers, networks, agencies, advertisers and tech partners.
More than 100 affiliate marketers were consulted to ensure the focus of The APMA in 2024 is representative of their needs. Planned projects include comprehensive training programmes, best practice and standards, a focus on the diversity of the channel and a major research initiative. Practical advice will also be offered on pivotal topics like tracking and measurement.
One of the 19 founding members is global affiliate and partner agency Acceleration Partners.  Helen Southgate, Chief Global Officer at Acceleration Partners said “I’m extremely excited and optimistic about the launch of The APMA.  Whilst the industry has thrived over the last few years it feels like exactly the right time for us to be collaborative, progressive and elevate the affiliate and partner marketing industry in the UK to establish greater success over the coming years for all stakeholders.  We are incredibly proud to be a founding member and support this initiative”.
Join the community
Members will have the opportunity to engage in unparalleled networking, knowledge-sharing and become part of a community that’s shaping the future of affiliate marketing. They will also gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies.
There are multiple tiers of membership available to suit different businesses. Membership starts from £1,500 per annum for silver tier membership, discounted until 31st December 2023, rising to £1,999 per annum. For more information and to sign up as a member please visit

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