Affiliate marketing has emerged as a thriving digital marketing strategy in Asia, harnessing the region’s rapid technological advancements and growing e-commerce landscape. Let’s explore the multifaceted realm of affiliate marketing and how you can take advantage of it being a business owner or an aspiring affiliate marketer with an audience in Southeast Asia.
What is affiliate marketing everyone is talking about?
Affiliate marketing is a performance-based marketing strategy in which companies (also called “merchants” or “advertisers”) reward affiliate marketers (also called “affiliates” or “publishers”) for promoting their products or services and driving desired actions, such as sales, leads, or conversions.
Here’s how affiliate marketing typically works:
The affiliate marketer joins the advertiser’s affiliate program (also called “offer”) and starts promoting their products or services using various marketing channels, such as their website, blog, social media, email marketing, or paid advertising. They include their unique affiliate links in their promotional content and earn commissions for every targeted action performed by a new user or existing user, depending on the terms of the particular offer.
Although a lot of companies manage their affiliate programs by themselves, most of the world-known brands prefer working via reputable affiliate networks, like Indoleads. It’s much more efficient and allows businesses to focus on their operations rather than frowning over how to attract the best publishers. And it goes both ways – it’s much easier and less time-consuming for affiliates to work with a reliable network.
Here are some of major benefits for both businesses and affiliates to work via affiliate networks:
Affiliate networks have a vast network of affiliates, including influencers, bloggers, content creators, and website owners. For example, Indoleads has 60 000+ affiliates from all over the world with a variety of traffic resources. Partnering with an affiliate network allows businesses to tap into this extensive network and reach a broader audience that they might not have been able to reach otherwise.
Affiliate networks act as intermediaries between affiliates and multiple businesses offering affiliate programs. Affiliates can browse through a wide selection of programs and choose the ones that align with their niche, interests, and target audience. This variety provides affiliates with more opportunities to find suitable products or services to promote.
Affiliate networks provide a centralized platform for businesses to manage their affiliate programs. They handle various administrative tasks such as tracking affiliate activities, monitoring performance, and processing payments. This streamlines the management process and saves businesses time and resources.
Also, affiliate networks simplify the payment process for affiliates. Instead of managing payments from multiple businesses individually, affiliates receive consolidated payments from the affiliate network. This streamlines the payment process, reduces administrative hassle, and ensures timely and reliable payments.
Access to quality affiliates and affiliate programs
Affiliate networks often have a rigorous vetting process for affiliates, ensuring that they meet certain quality standards. This helps businesses partner with reputable affiliates who have demonstrated the ability to generate results and maintain professional standards.
Similarly, affiliates get access to high quality hand-picked affiliate programs. For example, Indoleads collaborates only with reliable advertisers, that’s why its affiliates enjoy working with the most trusted companies and brands.
Efficient tracking and reporting
Affiliate networks offer robust tracking and reporting systems. They provide businesses with detailed insights into affiliate performance, conversion rates, sales data, and other key metrics. This data allows businesses to evaluate the effectiveness of their affiliate program and make data-driven decisions to optimize their campaigns.
Access to accurate and real-time data helps affiliates analyze their results, identify successful strategies, and make informed decisions to optimize their marketing efforts.
Affiliate networks often provide support, guidance, and resources to both businesses and affiliates, fostering a collaborative environment. This includes guides, and professional advice on various aspects of affiliate marketing. Indoleads’ affiliate managers are always there to offer assistance in optimizing affiliate campaigns and advise on traffic monetization. The blog contains a lot of useful information on digital marketing and e-commerce in different countries.
E-commerce Boom and Affiliate Marketing
Southeast Asia is home to a population exceeding 492 million individuals and boasts over 400 million active internet users. In 2020, the COVID-19 pandemic prompted more than 40 million people in the region to engage in their first online purchases. Projected to reach $300 billion by 2025, Southeast Asia is the fastest-growing e-commerce market globally. M-commerce is experiencing significant growth in the region too. According to eMarketer, it is projected that by 2022, m-commerce will account for 80.33% of all e-commerce in the Asia-Pacific region.
The expansion of e-commerce in the region can be attributed to the presence of major e-commerce marketplaces. Prominent online platforms like Lazada, Tokopedia, and Shopee dominate the Southeast Asian market, offering consumers access to a wide range of products across various categories. These platforms enable consumers to conveniently purchase almost any product they desire.
Asia’s e-commerce boom has played a pivotal role in the proliferation of affiliate marketing. As a result, businesses turned to affiliate marketing to enhance brand visibility, drive customer acquisition, and boost sales. No wonder all Southeast Asian e-commerce giants – Shopee, Lazada, Zalora, Tiki have their affiliate programs, which are available at Indoleads.
As e-commerce in Southeast Asia is set for even bigger success, this is the best time to start making your first steps in affiliate marketing whether you’re a business owner or you have a marketing channel and want to make your online presence profitable. Affiliate marketing is a great way to monetize your content and engage with your audience through high quality affiliate programs.
But how to maintain the high quality of affiliate programs you’re running or the traffic you’re gaining through publishers?
The answer is simple – Indoleads affiliate network!
Why working with Indoleads?
Indoleads is a premium CPA network with 60 000+ affiliates and hand-curated affiliate programs from over 180 countries. Based in Malaysia and having offices in 5 other countries and regions, Indoleads has gathered the best digital marketing specialists who have years of experience in driving profitable growth for both brands and affiliates.
The network primarily focuses on e-commerce, online education, software, travel, and finance. Additionally, it actively develops other profitable niches like mobile offers, games, and dating.
Indoleads has a diverse clientele consisting of major international and local brands. 2000+ affiliate programs are already on the platform, including legendary Shopee, Lazada, Zalora, and many others.
If you’re waiting for a sign to get your hands on affiliate marketing – that’s it! Join Indoleads to start shaping the future of your online presence right now.