BW Marketing Whitebook’s 18th edition focuses on everything Gen AI to Gen Z

BW Marketing Whitebook’s 18th edition focuses on everything Gen AI to Gen Z

BW Marketing World, in association with BW Businessworld, has announced the launch of the 18th edition of the BW Businessworld Marketing Whitebook Summit.

This annual summit is a celebrated platform that has been at the forefront of facilitating discussions among industry leaders, marketers, and innovators on the trends and strategies shaping the world of marketing.

FMCG giants, Dabur and Amul’s CEOs will honour their presence at the summit as Keynote speakers along with Starbucks, MTR, DLF, Audi India and more.
The MWB is a comprehensive compilation of sectoral data, consumer trends, and insights, collaborating with research agencies to provide invaluable information for marketers to develop their strategies.
From Gen AI to Gen Z
The underlying theme for this year’s summit is “#iammarketer: From Gen Ai to Gen Z.” 
In the era of generative AI and online consumers, such as Gen Z, the expectations from brands and businesses are rapidly evolving. The summit aims to explore these shifts and their implications on marketing strategies.
This year’s summit explores the intersection of Generative AI and Gen Z’s connection to AI. Generative AI, which was a niche technology, has become a mainstream tool in today’s time. As AI tools are adopted to identify trends and test products, Gen Z emerges as the most receptive demographic to the AI economy. 
Trailblazers of Marketing
The summit’s keynote speaker is Mohit Malhotra, CEO of Dabur India, and the list of marketing mavericks includes Adrit Mishra, Chief Operating Officer of Starbucks; Meher Pithawalla, Senior Vice President & Head of Brand Strategic Insights at Godrej & Boyce Manufacturing; Ipshita Chowdhury, Chief Marketing Officer of Valvoline; Deba Ghoshal, Vice President and Head of Marketing at Voltax; Rajeev Jain, Senior Vice President Corporate Marketing at Dharampal Satyapal (DS Group); Akshay Kapoor, Chief Marketing Officer of DLF; Tathagat Jena, Head of Marketing, India & APAC, HMD Global; Siddhartha Butalia, Chief Marketing Officer of Air India Express; M V S Murthy, Chief Marketing Officer of Federal Bank; Prerna Tiku, Chief Marketing Officer of MTR Food; Gaurav Sinha, Head of Marketing & PR at Audi India; Kunal Sharma, AVP Marketing & MT E-commerce at KRBL; and Devarshy R Ganguly, Head of Marketing at Magicbricks and more.
The BW Businessworld Marketing Whitebook Summit brings together business leaders, C-suite executives, and decision-makers from the media, marketing, and advertising sectors. The summit offers a platform to discuss the attributes of future-proof businesses, the evolving trends that shape a company’s future, and the role of brands in creating a meaningful impact on consumers.
The 17th Edition
The prestigious festival has previously featured marketing visionaries as speakers such as Sanjiv Mehta, Chairman and Managing Director of Hindustan Unilever; Jyoti Malhotra, Managing Director of Volvo Car India; Aman Gupta, Co-founder & Chief Marketing Officer of boAt; Manish Sharma, CEO & President of Panasonic India; Sachin Jain, President of Forevermark; Sanjiv Bajaj, Vice Chairman & MD of Bajaj Capital; and Herjit S Bhalla, MD of Hershey India, among others.
The festival will feature over 100 experts from the industry as speakers and will host 800 to 1000 senior delegates, including business leaders, senior marketers, and decision-makers from the evolving world of marketing.
The BW Businessworld Marketing Whitebook (MWB) has a history of holding the bestseller title in India’s marketing and business administration category for five consecutive years. 

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