SEO Specialist – Pedestrian Jobs

We’re searching for an SEO Specialist to champion our global SEO strategy across and Amazon marketplaces. As an integral part of our Digital Sales team, you’ll work closely with our in-house team of digital specialists, and have direct access to, and work cross-functionally with, our in-house creatives, tech & data specialists who will support you on performance optimisation. We’re a growing business and our custom-built website supports 9 languages and 13 currencies to support our growth in global markets. You’ll be in charge of working with our copywriters, translators and content publishers to ensure that SEO is effective globally on and our Amazon marketplaces.
We need your SEO expertise to shape and execute core business processes and consult on key projects. You will have your finger on the pulse of changes in the SEO space, so that you can recommend and implement mitigations both reactively and proactively.
You know one small change can make a big difference, but won’t let perfect be the enemy of good. You’ll be the voice of SEO in the business, who will be able to not only advocate for SEO, but also to educate those around you. You will help improve SEO literacy in the business, but also work with teams on how to integrate it with minimal friction and disruption.
Bring us your problem solving brain, a data driven approach and a knack for linking an insight to a story that’s supported by numbers. In return we’ll offer you a world-class team to work alongside, the tools you need to do your thing, and great development opportunities.

Worked with our Copywriting team to discuss keywords and how we might integrate them into Google Shopping Feed titles and product page copy.
Spoken with our Japanese translator to understand how to improve high traffic pages to better optimise for keywords in the localised context.
Discussed your approach to a task with one of our Data Scientists to refine the analysis and ensure it delivers insights in which the business will have high confidence.
Consulted with Digital Management on an SEO-related project to justify its priority and answer any questions the team have on how it impacts other areas of the business.
Consulted our Advertising team on keywords strategy to ensure minimal cannibalisation between paid and organic keyword targeting
Reported on the results of a recent SEO test and made recommendations from these findings.
Provided a monthly snapshot of our organic search performance highlighting changes to key metrics and and insights that might explain why these changes occurred.
Explored a new AI tool to determine how it might manage large-scale content changes (while maintaining quality).


3+ years experience in an SEO-focused role with experience assisting in translation and localisation processes for non-english speaking markets
The ability to manage stakeholders and desire to work collaboratively cross functionally
You live and breathe SEO best practices and know how to read the subtext to a recommendation
You value an evidence-based approach over trends and hype
A healthy balance of SEO expertise and business acumen
An interest in how AI tools can help you work better and faster on a personal and larger business scale
A curious, analytical, data-driven approach with a growth mindset and interest in continuous improvement, of skills, systems, processes
A strong interest in customer insights and human behaviour
The desire to work for a company that cares about doing good things for the world

We make great products that delight people in their everyday lives. We help our staff love their work and grow as people. We believe in working to help make the world a better place. As a certified B Corp, we pursue better ways to source our leathers (for environmental impact and animal welfare), reduce our impact on the environment and make sure our products last as long as possible. We are constantly looking for better ways to do… well, everything.
This role is full-time and based in our Collingwood office, with flexible working options.
Start Day: We’re ready when you are!

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