Independent animation studio ZAG recently selected Michael Berreth to serve as its Franchise Marketing Director. The position is new to the company.
As Franchise Marketing Director, Berreth will collaborate with ZAG’s business partners to create custom marketing plans that will drive business growth and retail development. He will also develop a digital marketing strategy and work with cross-functional teams to develop marketing strategies, messaging, and materials that aim to drive sales and manage brand integrity.
He will also be responsible for steering franchise marketing strategy for ZAG’s brands, including Miraculous: Tales of Ladybug and Cat Noir and Ghostforce. Berreth will report to Julian Jacob Zag, Executive Vice President, Global Operations and Head of Consumer Products.
“With Michael’s extensive background and expertise, he is uniquely positioned to develop and implement marketing strategies that reflect our mission and values to content and licensing partners and stakeholders,” Zag says.
Berreth started his career managing major consumer packaged goods brands at Nestlé and Kellogg’s and has more than two decades of experience working with popular intellectual properties, including Strawberry Shortcake and Disney’s Winnie-the-Pooh. Berreth managed the Winnie-the-Pooh franchise across The Walt Disney Co., launched The Fast and the Furious on DVD for NBC Universal, and served as the Head of Marketing at WildBrain. He also recently led the start-up of a boutique youth marketing agency, Marketing Brands Consulting, where he worked with Magic Jump Inflatables, Sky Zone Franchise Group, and more.
“ZAG’s content has captivated a diverse global audience with its top-tier, family-friendly narratives that blend real-life elements with a little magic,” Berreth says. “This is a wonderful opportunity to work with a best-in-class studio with its focus on developing global entertainment franchises that become iconic in the hearts and minds of their audiences everywhere.”