Rise of the micro-influencer – Google’s biggest change to SEO

As we enter the year 2024, the world of Search Engine Optimization (SEO) is gearing up for significant changes.

 In a world where online visibility is crucial, staying ahead of the curve in the digital realm is more important than ever. Here’s a glimpse into what the future holds for SEO.
1. Voice Search Dominance: With the rise of virtual assistants, voice search is set to take the lead. Optimizing for natural language queries will be paramount.
2. Video SEO: Video content will continue to grow in popularity. SEO strategies must adapt to ensure videos rank well in search results.
3. AI-Driven SEO: Artificial intelligence will play a pivotal role in SEO. Algorithms will become smarter, offering personalised search results.
4. Mobile-First Indexing: Google’s mobile-first approach will demand mobile-friendly websites for better rankings.
5. E-A-T and YMYL: Expertise, Authoritativeness, and Trustworthiness (E-A-T) will remain vital, especially for Your Money or Your Life (YMYL) content.
6. User Experience Focus: Google’s Core Web Vitals will emphasise site speed and user experience, affecting rankings.
7. Local SEO: Local businesses will rely on hyper-local targeting as Google refines its local search algorithms.
8. Featured Snippets: Featured snippets will continue to evolve, impacting click-through rates.
9. Content Quality: Quality content remains king. In-depth, well-researched, and engaging content will stand out.
10. Blockchain SEO: The use of blockchain technology may lead to more transparent and secure SEO practices. #featured

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