Affilka by Softswiss reports doubling of GGR in 2023 – Marketing & affiliates

Affilka by Softswiss reports doubling of GGR in 2023 – Marketing & affiliates

Affilka welcomes 120 new brands into its partner network, which now numbers in excess of 320 brands.

In 2023, Affilka by Softswiss significantly bolstered its reach. Almost 100,000 new affiliate accounts were registered last year, marking a 176% increase over the previous year. The number of new affiliate accounts registered in 2023 represents 43.5% of the total registrations since the platform’s establishment in 2018. 

The rise in new affiliate accounts has led to a notable acceleration in new player registrations, which exceeded 24 million over the past year. Compared to 2022, this metric has increased around 2.4 times, highlighting the impact of effective affiliate management on success within the igaming landscape.


In 2023, the number of unique clicks on referral links with Affilka by Softswiss increased notably, jumping 4.4 times compared to 2022. This growth can be credited to the expansion of the affiliate partner network and the improved brands’ capabilities using Affilka by Softswiss.

In the financial review of Affilka by Softswiss, notable growth is evident over the past year. Notably, the player deposit amount surged 2.4 times, the affiliate GGR nearly doubled and affiliate payments increased by 70%.

Commenting on the results, Anastasia Borovaya, head of Affilka by Softswiss, said: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customised management of partner rewards.

“We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in igaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritise exceptional service to attract new clients and ensure their continued loyalty.”  

In the last quarter of the previous year, the world’s leading agency, Kantar, conducted a customer satisfaction survey for Affilka by Softswiss. The average score obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product. Additionally, the satisfaction score for account managers was also high at 9.1 out of 10, with 97% of clients expressing contentment with the quality of work provided by Affilka’s account managers.

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