How to Start Affiliate Marketing Without a Following Search Strategy Masterclass: …
- 0:00 | Hey everyone, welcome
back to another video. - 0:02 | In this video, I’m going to
be giving you a full tutorial - 0:04 | on how to start affiliate
marketing with no audience. - 0:08 | So for those of you who do
not already have a following - 0:10 | built up on any social media platforms,
- 0:13 | this is going to be the video for you.
- 0:14 | Now, what’s going to make
this video super helpful - 0:16 | is I’m going to explain
things on camera here, - 0:18 | but then also on screen
recording on my computer - 0:21 | so you can follow along step by step.
- 0:22 | So without further ado,
- 0:23 | let’s get straight into this video.
- 0:25 | If you are a beginner getting
into affiliate marketing, - 0:27 | sit back, relax,
- 0:28 | this is going to be a very helpful video.
- 0:31 | Okay, so now that we are in the computer,
- 0:32 | let’s first talk about the first concept
- 0:34 | of an audience versus
not having an audience. - 0:36 | So when most people talk about how
- 0:39 | to do affiliate marketing,
- 0:40 | which if you don’t know
what affiliate marketing is, - 0:42 | the very simplified version of it
- 0:44 | is you as a creator of creating
- 0:46 | some kind of content on the internet,
- 0:48 | you partner with different companies
- 0:49 | that sell different products
that you know and you use. - 0:52 | It’s totally free to partner
with those companies. - 0:54 | You simply go to their websites
- 0:56 | and you join their what’s
called affiliate program, - 0:58 | and they give you a unique referral link.
- 1:00 | It’s basically a clickable
link that you can go share - 1:02 | with anyone and basically
put it into your content - 1:05 | that you’re posting online.
- 1:06 | And when anyone comes
and sees your content, - 1:08 | they click on your referral link,
- 1:10 | it takes ’em directly
to the company’s website - 1:12 | where they can make a purchase
of any of the products - 1:14 | you were talking about.
- 1:15 | And if they do make a purchase,
- 1:17 | you get paid a commission
for sending that buyer - 1:20 | to the company.
- 1:21 | the way that affiliate marketing is done
- 1:23 | and the way that most people teach it,
- 1:25 | is by you already having
an audience or a following. - 1:28 | However, for 99% of people out there
- 1:30 | who are getting into affiliate marketing,
- 1:32 | they don’t already have an
audience or a following built up. - 1:36 | So what are you supposed to do?
- 1:37 | What I’m about to show
you is what I refer to as - 1:40 | the search strategy for
affiliate marketing. - 1:42 | And before I get into this,
- 1:43 | let me first just preface this by saying,
- 1:45 | this is the strategy
for affiliate marketing - 1:47 | that I personally do.
- 1:49 | I have multiple other YouTube
channels that are specific - 1:52 | to different niches that I
create affiliate content on. - 1:56 | This is something that most people
- 1:57 | do not know about my business,
- 1:59 | but this is where I’m
spending a lot of time - 2:00 | creating content and posting it online
- 2:03 | to do affiliate marketing.
- 2:04 | Now, I’ll show you what
all of that looks like, - 2:06 | but first I wanna walk you
- 2:07 | through the whole sequence here
- 2:08 | just so all this comes
together nicely for you. - 2:11 | So for the example of this video,
- 2:12 | I’m going to pick kind of a random niche,
- 2:14 | and that’s what we’re going to use
- 2:15 | to show how all of this works.
- 2:17 | Now, the niche that I’ll use
for this video is fishing, - 2:19 | and that’ll allow us to
show all of the steps. - 2:21 | So first things first,
- 2:22 | to show what this typically looks like.
- 2:24 | If you went over to Instagram,
- 2:25 | just a popular social media platform
- 2:27 | and you typed in fishing,
- 2:29 | you’re going to see all of these posts
- 2:30 | that have a great opportunity
to do affiliate marketing. - 2:33 | So if you click on any of these posts,
- 2:34 | you’re going to see that these creators
- 2:36 | have a following already.
- 2:38 | That’s just how they’re
ranking on Instagram, - 2:40 | and that’s why they have an
audience waiting for them. - 2:41 | That’s how they can easily
do affiliate marketing. - 2:44 | So looking at this creator,
- 2:45 | they have 126,000 followers on Instagram
- 2:48 | and they also have a YouTube channel.
- 2:49 | We’ll open that up just so we can see
- 2:50 | how many subscribers they have over here,
- 2:52 | and that’s just about a hundred thousand.
- 2:54 | So this is typically
- 2:55 | how affiliate marketing
is going to be done. - 2:57 | You have a full audience,
- 2:58 | you can create any kind
of content that you want, - 3:00 | and then you can plug in
the different products - 3:02 | that you use throughout that video
- 3:03 | with a link in the description.
- 3:05 | Now, if you don’t
already have a following, - 3:07 | how are you supposed to show up
- 3:08 | in all of these search results of fishing?
- 3:10 | Just because there are so
many other big creators - 3:12 | that are just going to
overpower your content. - 3:14 | Well, that’s where this
search strategy comes in. - 3:17 | So let me show you what that looks like.
- 3:18 | So over on Google, what so
many people don’t realize - 3:21 | is that there’s something
like 100,000 searches - 3:24 | going through Google every single second.
- 3:27 | So just in the few seconds
it took me to explain that, - 3:29 | there’s been almost a
million searches on Google - 3:32 | To put that into context,
- 3:33 | that is so much more organic traffic
- 3:35 | than is flowing on
Instagram or on Facebook. - 3:38 | Now, the reason that this is so helpful
- 3:40 | for affiliate marketing is that
you do not need a following - 3:43 | to create content that ranks on Google.
- 3:45 | Now, a very important side note
- 3:47 | that we will get into in a second here
- 3:49 | is that Google and YouTube are both owned
- 3:52 | by the same company.
- 3:53 | And again, what a lot
of people don’t realize - 3:55 | is that what you post on YouTube
- 3:56 | will also show up on Google.
- 3:59 | So you’re kind of getting
double the traffic - 4:00 | just by posting in one place.
- 4:02 | So to show how all of this
starts to come together - 4:04 | for this fishing example,
- 4:05 | there are people coming in
here every day searching - 4:08 | for fishing products.
- 4:09 | So just a baseline search here,
- 4:11 | best fishing poll for beginners.
- 4:14 | We’ll give that a search
and just see what comes up. - 4:16 | Now up top here,
- 4:17 | you’re going to have your
sponsored kind of products. - 4:19 | This is what we are going to disregard.
- 4:21 | However, what shows up
in these results here is - 4:23 | what we wanna pay attention to.
- 4:25 | So this very first result
here is an article. - 4:27 | So if we click this,
- 4:28 | it’s by a website called Outdoor Life.
- 4:30 | This is going to be an article explaining
- 4:32 | what the top fishing
pole recommendations are - 4:34 | for beginners based on
this website’s opinion. - 4:36 | And I can nearly guarantee
you that all of these - 4:39 | are going to be affiliate links
- 4:40 | going to these specific products
- 4:42 | that they are talking about.
- 4:43 | Now, this article will
continue through here - 4:45 | and it will explain each one of these
- 4:47 | different fishing poles,
- 4:48 | why it’s good for beginners
- 4:49 | who it’s a best fit for,
- 4:50 | where you can buy it.
- 4:51 | However, this is the first
example of how to show up - 4:53 | in these search results without
having a built up audience - 4:56 | on social media platforms.
- 4:58 | Now I have been in affiliate marketing
- 4:59 | for several years now,
- 5:01 | so I can actually give you some
kind of insider information - 5:03 | on this from my own data.
- 5:04 | I have several of these affiliate
marketing niche websites, - 5:07 | not in fishing, but I
have them in other niches. - 5:10 | And overall I can say that the competition
- 5:12 | has kind of skyrocketed over the last year
- 5:14 | as artificial intelligence tools
- 5:16 | have kind of come to the forefront
- 5:18 | and allow you to write
these massive articles - 5:21 | for affiliate marketing
in just a couple seconds - 5:24 | by telling an AI tool to write it for you.
- 5:26 | So to show you what that looks like,
- 5:28 | one of the free AI
tools is called ChatGPT. - 5:31 | And basically anyone can
use this totally for free. - 5:33 | Just say, “Write me a blog post
- 5:34 | about the best fishing
poll for beginners.” - 5:39 | You hit enter and literally
you just wait and watch this, - 5:42 | write the entire blog post for you,
- 5:44 | and then all you have to do is sub in
- 5:46 | affiliate links or different products.
- 5:48 | You can even tell this to mention
- 5:50 | three different fishing poles
- 5:51 | and have links to those poles.
- 5:53 | This tool just makes it way too easy
- 5:54 | to create these blog style articles.
- 5:57 | So the competition on this specific way
- 5:59 | of doing the search strategy
has just grown exponentially - 6:02 | and my personal websites
have taken a decline. - 6:05 | They are getting overwhelmed
with people coming in - 6:07 | and just creating these
AI written articles - 6:09 | and basically flooding Google with them.
- 6:11 | So that brings us into the other way
- 6:13 | that you can use these search strategy.
- 6:14 | This is the strategy that I
am personally doing myself. - 6:17 | I have been doing this one
for just about five years now, - 6:21 | kind of tinkering with
it in the beginning, - 6:22 | getting more into it,
- 6:24 | and in the last three years I’ve made
- 6:25 | about a million dollars in profit total.
- 6:27 | So with that being said,
- 6:28 | the strategy that I’m about to show you
- 6:30 | is hands down the right
place at the right time. - 6:33 | When you talk to people
who have made a lot - 6:35 | of money in a short amount of time,
- 6:37 | they will tell you that they were at
- 6:39 | the right place at the right time.
- 6:40 | So with that being said,
- 6:41 | I’m excited to show you
what this strategy is. - 6:43 | So as I was mentioning before,
- 6:45 | both Google and YouTube are
owned by the same company. - 6:47 | So whatever is posted on YouTube
- 6:49 | will also show up on Google.
- 6:51 | So for those people who came in here
- 6:52 | and they were searching for
something related to fishing, - 6:55 | you’re going to have the
articles that show up here. - 6:58 | But then as you keep
scrolling, you’re going - 6:59 | to have videos show up.
- 7:01 | These are videos that are
pulled directly from YouTube. - 7:04 | So for all the people
that are coming to Google - 7:06 | and they would rather
watch a video instead - 7:08 | of reading an article which
is becoming more and more, - 7:10 | you click in on any of these videos
- 7:12 | and it automatically redirects
you directly to YouTube. - 7:15 | Now, all this video is is a video version
- 7:18 | of what that article would’ve said.
- 7:20 | It’s just taking the extra
step to record it on video. - 7:23 | And then when you scroll down here,
- 7:25 | you’re going to find all
of the affiliate links - 7:27 | for the products that are
mentioned in that video. - 7:30 | This is such a simple business model,
- 7:32 | and all you’re basically doing is instead
- 7:33 | of writing text articles,
- 7:35 | you’re creating a video
and posting it on YouTube - 7:38 | and you’re putting your affiliate links
- 7:39 | to whatever products you talked about
- 7:41 | down in the description of the video.
- 7:43 | Now, a couple really
important things to note here - 7:45 | is that this YouTuber
specifically does have - 7:46 | a large audience, almost
600,000 subscribers. - 7:50 | However, if you are getting
into affiliate marketing, - 7:52 | when you are creating these videos
- 7:53 | for whatever niche you are going into,
- 7:55 | you do not need to have
any existing following. - 7:58 | Since you are using the search strategy,
- 8:00 | showing up in search results on Google
- 8:03 | and showing up in search
results on YouTube, - 8:05 | your traffic is simply
going to come from people - 8:07 | searching for those topics that
your videos are created on. - 8:10 | They’re not coming from your
actual built up audience, - 8:13 | like the traditional way of
doing affiliate marketing. - 8:16 | That is the key thing to understand here
- 8:18 | is that your traffic flow is organically
- 8:20 | going to come from people
regularly coming in every day - 8:23 | and searching for things
on Google and on YouTube. - 8:26 | Now, speaking of that,
- 8:27 | that’s actually the really
cool part to this as well. - 8:29 | So I just showed you how people are going
- 8:30 | to organically find
this video from Google, - 8:33 | but the same thing happens on YouTube.
- 8:35 | So if you search that same best
fishing poll for beginners, - 8:39 | you’re going to find the videos
- 8:41 | in these search results on YouTube.
- 8:43 | And again, your videos will show up here
- 8:45 | even if you don’t have a following.
- 8:46 | And what I love about YouTube is
- 8:48 | that your videos stay
in the search results - 8:50 | for years to come.
- 8:51 | It’s not like Instagram or
Facebook where you post something - 8:53 | and then after a couple
hours or a couple days, - 8:56 | it’s pretty much irrelevant
- 8:58 | because it’s all the way down in the feed.
- 8:59 | People aren’t finding it organically.
- 9:01 | This is totally different.
- 9:02 | So this number one search
result for best fishing pole - 9:05 | for beginners was four years
ago is when that was posted. - 9:08 | The next video was posted one year ago,
- 9:10 | two years ago.
- 9:11 | YouTube and Google don’t
mind how old the content is - 9:14 | as long as it is good content.
- 9:16 | So this is where this entire
strategy comes full circle, - 9:19 | and what I’m about to explain
- 9:20 | hopefully makes this
whole thing click for you. - 9:22 | And then you’re going to see in your mind
- 9:24 | why this is the right
place at the right time. - 9:26 | So what I just showed you on ChatGPT
- 9:28 | on how people are using
artificial intelligence - 9:31 | to just create text-based articles
- 9:33 | and flooding that onto Google
is really hurting Google. - 9:36 | Google has made this known publicly
- 9:38 | and you can see it with all
the updates they’re rolling out - 9:40 | on their search results that
they are trying to get rid of - 9:43 | all of the artificial
intelligence created content. - 9:45 | They do not want this
fluff kind of content - 9:48 | that anyone can come in and create
- 9:50 | and just copy paste onto their website.
- 9:52 | They don’t want that on their platform
- 9:54 | because it’s not considered high value
- 9:56 | or value added content.
- 9:58 | However, when you come
over and look at a video - 9:59 | like the one we were just watching,
- 10:01 | that is high value, value added content.
- 10:04 | A real person is creating a real video,
- 10:07 | sharing their real
experience with something. - 10:09 | This is the type of user
generated content that Google - 10:12 | and YouTube is looking for.
- 10:14 | They want that on their platform
- 10:16 | instead of the artificial
intelligence generated content. - 10:19 | Now, this goes for
faceless videos as well. - 10:22 | So you don’t actually have to
be on camera like this guy is. - 10:24 | You can have your camera facing forward
- 10:27 | and showing different products
- 10:28 | how you use different products
- 10:30 | and just have your voice explaining
- 10:31 | what’s going on in that video.
- 10:33 | That is still considered
user generated content, - 10:36 | and that is what both Google and YouTube
- 10:37 | are craving right now.
- 10:39 | Again, I am putting my
money where my mouth is. - 10:41 | This is where I’m
spending my personal time - 10:43 | and effort growing these
other niche affiliate - 10:45 | YouTube channels.
- 10:46 | With all that being said,
- 10:47 | I hope this video gives
you a really good idea - 10:49 | that you can start putting
time and effort into as well. - 10:51 | And as always, if you have any questions,
- 10:53 | just let me know down in the comments.
- 10:55 | Otherwise, I will see you
guys all in the next video.
