Online running retailer announces affiliate marketing partnership with Visualsoft — Retail Technology Innovation Hub

UK online running shoes, running clothing and outdoor gear retailer has announced a new partnership with Visualsoft.Established in 1982, the venture offers customers more than 17,000 products from 150 global running and outdoor brands. It is seeking to elevate its affiliate marketing with Visualsoft, being very aware of the role of influencers, content and authenticity to leverage new customers and grow loyalty.Dan Cartner, Head of Marketing at, says: “I wanted a partnership, not just a vendor, and Visualsoft have already impressed us with their industry knowledge and customer service.”“As a large retailer, we can’t afford a long integration period, and Visualsoft have been completely seamless, ensuring minimal impact.”“Their approach is very much aligned with our vision and growth strategy, and we look forward to working together to develop our brand, grow our incremental customer base and improve loyalty.”

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