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- 0:00 | in this video I’ll show you a calling
- 0:01 | book brand that is doing over
- 0:03 | $180,000 per month I’ll show you the
- 0:06 | strategies that they’re taking and how
- 0:07 | you can apply it into your own KDP
- 0:09 | business so if you’re new to the channel
- 0:10 | my name is Sean I’ve helped over 1500
- 0:13 | people make money with Amazon KDP so if
- 0:15 | you want no BS publishing advice from
- 0:17 | someone who’s actually doing it then
- 0:18 | make sure to subscribe all right so
- 0:20 | today we are looking at this brand right
- 0:22 | here Janette Veronica and this is really
- 0:25 | interesting because it started with
- 0:27 | Megan miles art then Coco real came in
- 0:30 | and copied uh the art style then after
- 0:33 | that a lot more people started copying
- 0:35 | their art style like Vivi tinta I did a
- 0:38 | commentary on that one as well and now
- 0:40 | Janette Veronica I’m not accusing
- 0:42 | anybody of copying anything right it’s
- 0:44 | good to learn from successful Brands and
- 0:46 | try and create your own unique style so
- 0:49 | you know it’s just fair game it’s
- 0:50 | business right but you know this is
- 0:52 | another example of a very similar bold
- 0:54 | and easy style uh brand that is doing
- 0:57 | extremely well if you look at kitty spy
- 1:00 | they are doing
- 1:01 | $180,000 a month with couple thousand
- 1:04 | extra from spiralbound now I filming
- 1:06 | this at Christmas Eve I’m crazy I work
- 1:08 | on holidays too right so they’re getting
- 1:11 | Peak Christmas Q4 boost right now so
- 1:13 | maybe the the normal months are a lot
- 1:15 | lower in terms of Revenue but still that
- 1:17 | doesn’t take away the fact that they’re
- 1:19 | making a lot of money so the best seller
- 1:21 | is this one cozy girl coling book uh and
- 1:23 | then they have a lot of cozy girl series
- 1:26 | uh because this one worked so they are
- 1:28 | creating other ones and these are their
- 1:29 | their other top sellers so they’re kind
- 1:31 | of doubling down into the Cozy girl
- 1:33 | Niche and this is what’s cool about this
- 1:35 | right so I’m pretty sure Megan miles art
- 1:37 | was the first one to come up with the
- 1:38 | bold and easy Niche right and she
- 1:41 | essentially created the niche everybody
- 1:42 | started copying her and coko came up
- 1:44 | with cozy Huga and you know a lot of
- 1:47 | cozy variations of it like cozy cute and
- 1:49 | stuff like that so that was a variation
- 1:51 | of The Bold and easy and now Jette
- 1:54 | Veronica is creating a variation of a
- 1:56 | variation right so that is how you can
- 1:57 | see that the niche keeps expanding new
- 2:00 | keywords keeps popping up and now cozy
- 2:02 | girl Christmas is a sub niche of a sub
- 2:05 | Niche right it’s a new keyword so when
- 2:07 | people complain about saturation you
- 2:09 | know there are so many cases of new
- 2:10 | keywords popping up like this right
- 2:13 | anyways the point is this is a new
- 2:15 | variation of it cozy girl coloring book
- 2:17 | and eventually there’s going to be like
- 2:18 | a cozy boy coloring book or cozy
- 2:20 | something you know I don’t know what it
- 2:21 | is but uh there’s going to be a
- 2:23 | variation of this which is going to be
- 2:25 | like a a new sub Niche that’s untapped
- 2:27 | right so so many different ideas that
- 2:30 | you can go into like exactly right here
- 2:32 | cozy girl Christmas cozy girl stress
- 2:34 | relief um cozy girl winter so she’s
- 2:38 | doubling down on cozy girl you know so
- 2:40 | this is one of her best sellers cozy
- 2:42 | girl Christmas coling book if you go and
- 2:44 | Read sample here the interior looks very
- 2:46 | very similar to all the other bold and
- 2:48 | easy coling books right uh very simple
- 2:51 | cute illustrations like these ones a lot
- 2:54 | of illustrators can create a design like
- 2:56 | this it’ll be very difficult to create
- 2:58 | something like this with AI uh or
- 3:00 | yourself but if you can hire
- 3:02 | illustrators it’s actually very very
- 3:04 | cheap and I’m going to show you some
- 3:05 | illustrator recommendations that will do
- 3:08 | exactly this so in terms of marketing
- 3:10 | method they are definitely running
- 3:12 | Amazon as I reverse engineered their
- 3:14 | books on helium 10 and I can see that
- 3:17 | they are running Amazon ads so they’re
- 3:18 | definitely spending money there but they
- 3:20 | are also doing social media marketing I
- 3:23 | keep saying they because perhaps it’s
- 3:24 | multiple people behind the scenes but it
- 3:26 | could just be her you know just Janette
- 3:28 | right but on Tik Tok she has 7,500
- 3:30 | followers so not too much and these are
- 3:32 | her videos so just like all the other
- 3:36 | brands that I mentioned in this video
- 3:38 | Megan miles art Coco real everybody
- 3:40 | they’re all doing the same thing right
- 3:43 | they all order their book and just flip
- 3:45 | through it and that’s surprisingly
- 3:47 | always like the most viral video it’s
- 3:49 | interesting it’s always the the book
- 3:51 | flipping through video is the one that
- 3:53 | gets the most views this has 24,000
- 3:56 | views so not like millions of views like
- 3:58 | the other ones but but you can see that
- 4:00 | that’s a pattern right so the normal
- 4:02 | videos always get 1,000 3,000 views at
- 4:05 | 1% conversion rate so only 1% of the
- 4:08 | viewers actually going to Amazon and
- 4:10 | buying the book that is still 10 to 30
- 4:12 | purchases 30 sales right per video so if
- 4:16 | you can create something like this
- 4:17 | consistently that’s a lot of sales that
- 4:19 | you can send to Amazon and really boost
- 4:20 | your book BSR uh down right so this
- 4:23 | video right here was very easy because
- 4:25 | you just take a camera and you flip
- 4:26 | through it and this is the one that did
- 4:28 | the best now this one over here here is
- 4:30 | an actual like editing happening you
- 4:32 | know cuz you can see the graphics like
- 4:33 | turning going up those kind of things
- 4:35 | this will take a little bit of editing
- 4:37 | skill but not too bad this is literally
- 4:39 | just a recording of a screen here going
- 4:42 | through the Amazon product page how many
- 4:44 | of you guys can do this literally 100%
- 4:47 | of you guys can do this right so social
- 4:49 | media marketing I always say this
- 4:51 | especially with shorts you know it’s not
- 4:53 | hard to do it’s super easy however it
- 4:55 | takes time and people cannot stick to
- 4:58 | things for a long period of time time uh
- 5:00 | unless they’re seeing significant
- 5:01 | results and that’s why 99% of the people
- 5:04 | will quit before they start seeing
- 5:06 | results with social media and that’s why
- 5:07 | you can do the same thing as everyone
- 5:09 | else but what’s different between you
- 5:11 | and everyone else is that you’re going
- 5:13 | to be way more consistent and you’re
- 5:15 | going to actually stick to posting for
- 5:17 | months and months and months you will
- 5:18 | see results this is her Instagram page
- 5:21 | so just reposting the same videos but
- 5:23 | the views are less so this is definitely
- 5:25 | a pattern where Tik Tok does the best
- 5:27 | Instagram does the second it seems like
- 5:29 | that’s consistent with every single
- 5:31 | brand that we analyze and YouTube is
- 5:33 | always the third right this is her
- 5:34 | YouTube channel and the results are the
- 5:36 | third highest couple hundred views uh
- 5:39 | although with Coco real Coco real is
- 5:40 | somehow crushing it with YouTube I don’t
- 5:42 | know what they’re doing uh maybe it’s
- 5:43 | just luck who knows sometimes the
- 5:45 | algorithm is very unpredictable in that
- 5:47 | way and something she’s doing that not a
- 5:49 | lot of others are doing is is posting on
- 5:52 | Pinterest so not a lot but just three Po
- 5:54 | and you know it could work as well uh
- 5:57 | might as well just repurpose all your
- 5:58 | short form in all the platforms she also
- 6:01 | has her website very very simple page
- 6:03 | but all the buttons lead to Amazon so
- 6:06 | she doesn’t sell directly from the
- 6:08 | website she just links it back to Amazon
- 6:10 | now I 100% agree with this strategy uh I
- 6:15 | really do not recommend selling on your
- 6:16 | own website it’s so much more work and I
- 6:19 | don’t think the extra money that you
- 6:20 | might make by Saving on Amazon fees is
- 6:23 | worth the crazy amount of extra time and
- 6:27 | effort that it takes selling on your own
- 6:29 | website okay I rather just send people
- 6:30 | to Amazon and just get over with it you
- 6:32 | know do way less work and this is her
- 6:34 | Etsy store so she’s actually doing
- 6:36 | pretty good with Etsy so she sold
- 6:39 | 10,39 sales uh from Etsy and she’s
- 6:43 | selling her coloring book pages right I
- 6:46 | don’t know which ones are the best
- 6:47 | seller but she’s selling her coling book
- 6:49 | pages the cool thing with coling books
- 6:51 | is that you don’t have an ebook version
- 6:53 | and you don’t have to enroll your book
- 6:55 | in KDP select cuz that’s only for ebooks
- 6:57 | which means you can sell your paperback
- 6:59 | on Amazon but it doesn’t have to be
- 7:02 | exclusive to Amazon you can sell it on
- 7:04 | your own website of course you can sell
- 7:05 | it on Etsy at the same time and you can
- 7:07 | repurpose the content and sell it other
- 7:09 | places right so typically people juggle
- 7:11 | Etsy as well and the biggest thing about
- 7:14 | that is Etsy is way smaller and most
- 7:16 | people go to Etsy to buy crafts not
- 7:18 | really books right people go to Amazon
- 7:20 | to buy books so that’s why I recommend
- 7:22 | you focus on Amazon just like her she’s
- 7:24 | making way more money on Amazon but she
- 7:26 | got some decent extra cash from Etsy
- 7:29 | right so you can definitely do the same
- 7:30 | thing too anyways that was her marketing
- 7:32 | strategy I don’t think she’s doing
- 7:34 | anything different compared to what all
- 7:36 | the other bold and easy brands are doing
- 7:38 | it’s basically the same thing right and
- 7:40 | the cool thing is they’re all crushing
- 7:42 | it meaning the market is big enough for
- 7:45 | multiple Brands to come in and make
- 7:47 | money right so you can potentially come
- 7:49 | in and carve your own niche as well what
- 7:51 | you have to focus on is creating a high
- 7:53 | quality book you cannot just create a
- 7:55 | crappier version of this don’t run as
- 7:58 | don’t build your audience and expect to
- 8:00 | make great amount of money you’re going
- 8:01 | to make some sales because bold and easy
- 8:03 | is very profitable but if you want to do
- 8:05 | hundreds of thousand dollars a month
- 8:06 | like these Brands then you’re going to
- 8:08 | have to build your audience really focus
- 8:10 | on high quality and stuff like that so
- 8:12 | that brings me to the next question of
- 8:13 | how do you actually create a book like
- 8:15 | this right high quality bold and easy
- 8:17 | coloring books well I do have a YouTube
- 8:20 | tutorial on how to create a coloring
- 8:22 | book for free with AI but like I said
- 8:25 | earlier unless you know some super
- 8:27 | secret prompting techniques AI will not
- 8:30 | create a bold and easy coloring book
- 8:32 | right they usually create more detailed
- 8:34 | coloring books like this so if you want
- 8:35 | to get started with coloring books if
- 8:37 | you want to do it for free and just test
- 8:38 | of water you can follow this video I’ll
- 8:40 | leave a link in the description if you
- 8:41 | guys want to check it out but if you
- 8:42 | want to make some legit bold and easy
- 8:44 | style coling page like this then the
- 8:46 | best thing is to hire a illustrator
- 8:48 | there are a lot of coloring book uh
- 8:50 | illustrators on Fiverr like this one
- 8:52 | right here you can see that he creates
- 8:54 | super detailed coloring pages uh and if
- 8:57 | you want to create a coloring page like
- 8:59 | this this then it’s great however it’s
- 9:01 | not bold and easy right but don’t worry
- 9:03 | because I’ve actually found a couple
- 9:05 | bold and easy illustrators right here so
- 9:08 | the first one is giggy C right here I’ll
- 9:10 | leave a link in the description if you
- 9:11 | guys want to check it out but she will
- 9:13 | do a kawaii dudo and coling page that
- 9:15 | are unique right 86 fstar reviews 10
- 9:19 | orders in Q meaning a lot of people are
- 9:20 | ordering it plus people keep coming back
- 9:22 | which means she has very high customer
- 9:25 | satisfaction so this is how you know
- 9:26 | you’re ordering from a credible place on
- 9:28 | Fiverr but let me show you some examples
- 9:31 | here don’t you think these are exactly
- 9:34 | the kind of illustration that you see in
- 9:36 | these bold and easy coling books like
- 9:38 | this is from Janette Veronica and this
- 9:41 | is from this one right so this is the
- 9:43 | black and white version this is the
- 9:45 | black and white version it is very very
- 9:47 | very similar Styles so if you want to do
- 9:50 | bold and easy like this uh this gig is
- 9:52 | perfect it’s literally only 10 bucks for
- 9:55 | two character design something like this
- 9:58 | should only be 10 20 bucks or so so
- 10:01 | let’s say it is $10 you need 50 coling
- 10:04 | book pages right so that’ll be $500 to
- 10:07 | create this book that can potentially
- 10:09 | make thousands of dollars a month even
- 10:11 | if it’s just $100 a month you’ll make
- 10:13 | your money back in a couple months right
- 10:15 | so you want to look at it as an
- 10:16 | investment for sure this is the other
- 10:18 | one the cupid uh same thing great
- 10:20 | reviews for $10 you’ll get these bold
- 10:23 | and easy uh coloring books like exactly
- 10:27 | like the ones that we are looking at
- 10:28 | right now so I honestly think Janette
- 10:31 | Veronica Vivid tinta maybe even Coco is
- 10:35 | just hiring from these people and having
- 10:37 | them create these books because the art
- 10:39 | style is literally the same right so who
- 10:43 | knows maybe they’re using these gigs
- 10:44 | maybe these orders are from them but
- 10:47 | that is how you can create a book like
- 10:48 | this what I personally would recommend
- 10:50 | is to send him a message and say how
- 10:52 | much would it cost if you do the
- 10:53 | interior but also a book cover right
- 10:56 | because you want the book cover with the
- 10:57 | same design as the interior you just
- 10:59 | want it in a you know colored in version
- 11:02 | like this so usually when I create
- 11:03 | coloring books I have the illustrator
- 11:05 | create the book cover as well so the art
- 11:07 | style matches so that is how I would go
- 11:09 | about creating a book like this now in
- 11:11 | terms of marketing I would do the exact
- 11:13 | same thing that they are doing I will do
- 11:15 | Amazon ad and I’ll start posting
- 11:17 | consistently on social media the only
- 11:19 | other thing that I would do is to try
- 11:21 | and carve out my own Niche so just like
- 11:23 | how she went from Bold and easy to Cozy
- 11:26 | bold and easy calling book to Cozy girl
- 11:29 | coling book to now cozy girl Christmas
- 11:31 | coling book it keeps niching down I
- 11:33 | would try and find something like that
- 11:35 | for myself my version of cozy girl Niche
- 11:38 | right cozy girl bold and easy so it’s
- 11:40 | still going to be bold and easy because
- 11:42 | bold and easy is really really popular
- 11:43 | right now but my small sub niche of The
- 11:47 | Bold and easy space if that makes sense
- 11:49 | so I will definitely test out a bunch of
- 11:50 | different ideas and once one of those
- 11:52 | books do well I would create a whole
- 11:54 | brand around it at least that’s what I
- 11:56 | recommend so that was a quick analysis
- 11:58 | on a very successful coling book brand
- 12:00 | hope you learn something once again if
- 12:02 | you guys want to check out all the tools
- 12:03 | and resources that I recommend in this
- 12:05 | video then the link is in the
- 12:06 | description also the first link in the
- 12:08 | description goes to my Amazon KDP
- 12:10 | coaching programs application page once
- 12:12 | you click on it it looks like this if
- 12:14 | you guys want to work with us and help
- 12:15 | us scale your Amazon KDP business then
- 12:17 | you can apply from here and see if we
- 12:19 | are a good fit if you scroll down here
- 12:21 | we have a lot of testimonials and
- 12:22 | actually a lot of these students are
- 12:24 | doing coling books right and they are
- 12:26 | making money from it so whether you’re
- 12:28 | doing low content content high content
- 12:30 | non-fiction we can help you with that so
- 12:32 | if you want to learn more once again the
- 12:33 | link is in the description with that
- 12:35 | being said if you enjoy the video leave
- 12:36 | a like subscribe if you haven’t yet
- 12:38 | thank you so much for watching and I’ll
- 12:39 | see you guys in the next one