“Who are your competitors?” If your answer feels too obvious, you might want to rethink it. Mark Goco explains why questioning …
- 0:00 | what are some of those lessons that you
- 0:01 | can teach them to get to where you are
- 0:04 | at this point i’m really focused on the
- 0:06 | data I might not know anything about the
- 0:08 | client but I can look at the data and
- 0:09 | have a good understanding of the
- 0:11 | landscape they’re in and where we can
- 0:13 | take advantage and opportunities within
- 0:16 | their space So as affiliate manager you
- 0:19 | on board a client the client will tell
- 0:21 | you okay these are my keywords these are
- 0:24 | my competitors and then you go after
- 0:26 | looking for opportunities within that
- 0:28 | niche My approach is is different So
- 0:31 | when a client tells me these are my
- 0:33 | competitors and my keywords I question
- 0:35 | it Are they really so there’s a
- 0:38 | difference between what you believe your
- 0:40 | competitors are and what the traffic
- 0:42 | data is and how others perceive you as a
- 0:46 | client and brand their competitors are
- 0:49 | And so I dig further and try to get that
