How To Get Influencers To Promote Your Product

How To Get Influencers To Promote Your Product

By Brett Farmiloe For promoting a brand, influencer marketing has become a key tool for digital marketers. So how can a small business find influencers and what are best practices to get... Read more »
Nearly Half of Consumers are More Likely to Make a Purchase Based on Personalized Communications Compared to a Super Bowl Ad

Nearly Half of Consumers are More Likely to Make a Purchase Based on Personalized Communications Compared to a Super Bowl Ad

Mitto survey finds spending $7 million on a Super Bowl ad may increase overall brand awareness, but is less likely to elicit a response from a consumer; Super Bowl ads resonate better... Read more »
Here’s How Investing $134 Weekly for 1 Year Could Make You $1,000 in Annual Passive Income Thereafter

Here’s How Investing $134 Weekly for 1 Year Could Make You $1,000 in Annual Passive Income Thereafter

Getting your portfolio to generate income for you isn’t as hard of a task as it might sound. For as little as $7,000 invested over the course of a year, you could build... Read more »
CNET pushed reporters to be more favorable to advertisers, staffers say

CNET pushed reporters to be more favorable to advertisers, staffers say

Last October, CNET’s parent company, Red Ventures, held a cross-department meeting to discuss the AI writing software it had been building for months. The tool had been in testing internally ahead of... Read more »
Podcast Ep. 75: Entrepreneur Kendra Bracken-Ferguson on Innovating Social Media Efforts for Ralph Lauren, AT&T and More

Podcast Ep. 75: Entrepreneur Kendra Bracken-Ferguson on Innovating Social Media Efforts for Ralph Lauren, AT&T and More

Kate Young: Hi, I’m Kate Young, and you’re listening to This is Purdue, the official podcast for Purdue University. As a Purdue alum and Indiana native, I know firsthand about the family... Read more »
6 Best Affiliate Plugins for your WordPress site

6 Best Affiliate Plugins for your WordPress site

Have you ever noticed influencers promoting a product on their social media accounts? They have unique links that you can click to buy that product. If you buy a product, the influencer... Read more »
WARC launches Diversity Equity and Inclusion hub for effective DEI strategies

WARC launches Diversity Equity and Inclusion hub for effective DEI strategies

Diversity, inclusivity and social justice is cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being important to their 2023 marketing strategies – a third of which (33%) said DEI would... Read more »
Why salary up to seven lakhs will be tax free from 1st April 2023

Why salary up to seven lakhs will be tax free from 1st April 2023

Budget 2023 has introduced a tax rebate in the new tax regime, and with this, the effective tax-free limit is now Rs. 7 lakhs. Here is how this works. We use the New... Read more »
4 disciplines for SEO teams to drive performance

4 disciplines for SEO teams to drive performance

How do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Have you ever set goals only to realize a month... Read more »
Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

While Facebook is no longer the cool app, especially among younger audiences, it remains a key platform for many users, and its capacity to keep people updated on important updates from friends... Read more »