Are Traditional Voucher Code Affiliates Under Existential Threat From Advertisers?

Are Traditional Voucher Code Affiliates Under Existential Threat From Advertisers?

Words: Richard Wright If you’ve been in the affiliate marketing industry for as long as I have (16 years and counting!), voucher code or coupon publishers have consistently dominated affiliate programs the... Read more »
Performance Pressure! Why performance marketing is advertisers’ favourite new toy

Performance Pressure! Why performance marketing is advertisers’ favourite new toy

From the recession in Europe, to the Ukraine-Russia’s battle, the ongoing economic and socio-political forces continue to have an impact on costs across industries throughout the globe. And hence, it but obvious... Read more »
Thumzup® Sees 2,000% Increase in Advertisers Utilizing its Proprietary Social Media Marketing Platform Since Commercial Launch in Late 2022

Thumzup® Sees 2,000% Increase in Advertisers Utilizing its Proprietary Social Media Marketing Platform Since Commercial Launch in Late 2022

Thumzup Media CorporationThumzup Media CorporationThumzup mobile applicationAvailable in the App Store and Google Play, Thumzup Enables Virtually Everyone to Earn Cash Rewards through Venmo and PayPal for Posting on Social Media about... Read more »
‘Influencers are advertisers’: Fashion and beauty brands on the evolution of affiliate marketing

‘Influencers are advertisers’: Fashion and beauty brands on the evolution of affiliate marketing

Affiliate marketing, which started as a tiny portion of beauty and fashion brands’ marketing strategies, is now a major component of their businesses. The reason is that it provides a potentially less... Read more »
CNET pushed reporters to be more favorable to advertisers, staffers say

CNET pushed reporters to be more favorable to advertisers, staffers say

Last October, CNET’s parent company, Red Ventures, held a cross-department meeting to discuss the AI writing software it had been building for months. The tool had been in testing internally ahead of... Read more »
Performance is clouding advertisers’ judgement – here’s how to balance spend instead | Analytic Partners | Open Mic

Performance is clouding advertisers’ judgement – here’s how to balance spend instead | Analytic Partners | Open Mic

Sustaining funding is a superb begin, however advertisers want to get out of the ‘efficiency’ mindset. The World Federation of Advertisers (WFA) has revealed that slightly below a 3rd (29%) of 43... Read more »
How to Power Through the Era of Uncertainty – Insights from Advertisers

How to Power Through the Era of Uncertainty – Insights from Advertisers

The first half of 2022 was a wild experience.Inflation spiking to practically 10% hit the buyer purse onerous, whereas shopper confidence dropped to the lowest end result ever recorded. Supply chain points... Read more »
FTC Asks Online Advertisers to Weigh in on Dark Patterns, Calls for Comment on Its .Com Disclosures Guidance | Venable LLP

FTC Asks Online Advertisers to Weigh in on Dark Patterns, Calls for Comment on Its .Com Disclosures Guidance | Venable LLP

The Federal Trade Commission has requested public enter about potential updates to its “Dot.Com Disclosures.” The steering doc was final up to date almost a decade in the past and has not... Read more »

RTB House Reveals Why The Delayed Roll-Out of Google’s Privacy Sandbox Is Positive For Advertisers

SINGAPORE, Aug. 9, 2021 /PRNewswire/ — RTB House, a market chief in Deep Learning-powered advertising applied sciences, is proud to offer a number one supply of data concerning Google’s Privacy Sandbox. Specifically RTB... Read more »

An Advertiser’s Guide to Section 230 of the Communications Decency Act

Background Advertisers, e-commerce web sites, affiliate networks, and publishers every play a big function in the improvement of the Internet. One purpose they’ve been ready to accomplish that is Section 230 of... Read more »