Spanning nine weeks, the programme will cover the basics and advanced technicalities of performance marketing, social media marketing, display advertising, email and affiliate marketing, SEO and SEM, targeting and audience segmentation, Generative... Read more »
Footballco’s senior vice president of content and creative James Lamon. Picture: Footballco Goal publisher Footballco believes it will grow affiliate revenues by 300% this year in a drive away from a reliance... Read more »
Rakuten AdvertisingWebsite | LinkedIn The Perfect Pairing: Rakuten Advertising, Coles Liquor Group & Cashrewards Bring Affiliate to Retail MediaIn a groundbreaking fusion of retail media and affiliate marketing, Rakuten Advertising, Coles Liquor... Read more »
As we continue to count down the days until PI LIVE Europe 2023, we caught up with Nick Fletcher, Senior Vice President, EMEA at Rakuten Advertising, to discuss the major developments happening... Read more »
In an exclusive article for MediaBrief, Arpit Jain, Founder and CEO at GreedyGame and PubScale, writes about the significance of in-game ads for app marketers. He discusses the increasing investment in in-game... Read more »
Example of TRENDii ads on Homes to Love. At its core, marketing and in turn advertising, is broadly designed to inspire, entertain, find a solution to a problem, or help overcome a... Read more »
Experts Encourage Marketers to Embrace AI in the Ever-Evolving Advertising Landscape – Cryptopolitan
TLDRAI is not just a concept; it’s transforming advertising. Embrace it to stay competitive.Location Marketing Awards spotlights AI’s pivotal role in reshaping the advertising landscape.From data analysis to personalized campaigns, AI is... Read more »
Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values.AI-driven... Read more »
By Amitek Sinha In the ever-changing world of marketing and advertising, the adoption of Artificial Intelligence has changed how brands across industries operate. However, a revolutionary force that has been silently emerging... Read more »
Details While virtual private networks are commonly associated with downloading files, their usefulness extends far beyond that. Enhancing security and aiding in global online marketing research are just the tip of the... Read more »