Authored by Nitinjit Singh Bawa, Head of Marketing, Cordelia Cruises In today’s digitally-driven landscape, the era of intuition-based marketing decisions is long gone. As industries evolve and consumer behaviors become increasingly complex, businesses... Read more »
In the fast-paced world of retail, where consumer preferences evolve rapidly and competition intensifies, the role of data analytics in shaping marketing strategies has never been more crucial. Quantzig, a leading analytics... Read more »
Chicago, Feb. 08, 2024 (GLOBE NEWSWIRE) — The global Social Media Analytics Market size is expected to grow from $4.8 billion in 2023 to $14.6 billion by 2028, at a CAGR of... Read more »
The integration is expected to allow PartnerMatrix customers to optimise operations, revenue and campaigns. By Beth Turner PartnerMatrix, an iGaming affiliate tool company, has integrated DeepCI’s analytics tools into its framework,... Read more »
In the rapidly evolving digital landscape, artificial intelligence (AI) is set to redefine marketing strategies. This transformative technology is enabling personalized customer experiences, predictive analytics, and automated content generation. The impact of... Read more »
Step into the electrifying world of iGaming, where entertainment and data converge in a thrilling dance of strategy and insights. The iGaming industry, a powerhouse of virtual casinos, online betting, and gaming... Read more »
In the ever-evolving landscape of digital marketing, Artificial Intelligence (AI) has emerged as a game-changer. It is revolutionizing marketing strategies by providing advanced data analytics, personalized customer experiences, and predictive insights. As... Read more »
Our guest author unravels India’s OTT surge, showing how data analytics transforms marketing and elevates the viewer experience.India’s lightning digital adoption has made it one of the biggest on-demand streaming services and... Read more »
The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this... Read more »
It’s increasingly important for patient care providers to have easy access to targeted geographic-level data for faster, better insights that inform business and marketing strategies and reduce the complexity of sourcing. A... Read more »