New Delhi: In a compelling session titled ‘CXO Decode’ at the ETRetail Shopfwd Summit 2024, industry leaders gathered to discuss innovative retail marketing strategies aimed at building brand equity. The panel, moderated... Read more »
Raketech has announced the sale of its non-core, US-based advisory firm ATS Consultants in a $2.25m (£1.8m) deal. The Malta-based affiliate will sell ATS to the brand’s existing management, with the deal... Read more »
By Bhavesh Talreja The Banking, Financial Services, and Insurance (BFSI) sector in India has undergone a rapid transformation in the last decade. With the advent of AI, ML, Blockchain and other innovative... Read more »
Life insurance serves a critical role in providing financial security during uncertain times. Sold through both government and private players, insurance products are created to typically meet diverse individual needs. Beyond traditional... Read more »
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable... Read more »
From documenting our lives to the world around us, cameras have changed how we capture and preserve moments. Dating back to the early 19th century, the concept of ‘camera’ has evolved since... Read more »
Suppose you’ve opened a shop and want customers to come in huge numbers, what options do you have other than advertising ? not many, right? Well, that’s not the case with the... Read more »
Experienced SEO professionals have already come to this conclusion through trial and error. However, the May Google API leak allows us to state this with certainty – Digital PR, which aims at... Read more »
The digital age has revolutionised how brands connect with consumers, fundamentally altering the landscape of marketing and advertising. In this new era, content creators and influencers have emerged as pivotal players, reshaping... Read more »