Next-gen retail marketing strategies to build brand equity, ET Retail

Next-gen retail marketing strategies to build brand equity, ET Retail

New Delhi: In a compelling session titled ‘CXO Decode’ at the ETRetail Shopfwd Summit 2024, industry leaders gathered to discuss innovative retail marketing strategies aimed at building brand equity. The panel, moderated... Read more »
Raketech announces sale of US tipster brand following strategic review

Raketech announces sale of US tipster brand following strategic review

Raketech has announced the sale of its non-core, US-based advisory firm ATS Consultants in a $2.25m (£1.8m) deal. The Malta-based affiliate will sell ATS to the brand’s existing management, with the deal... Read more »
Leveraging data analytics in BFSI affiliate marketing – Brand Wagon News

Leveraging data analytics in BFSI affiliate marketing – Brand Wagon News

By Bhavesh Talreja The Banking, Financial Services, and Insurance (BFSI) sector in India has undergone a rapid transformation in the last decade. With the advent of AI, ML, Blockchain and other innovative... Read more »
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing strategies for LGBTQIA+ community – Brand Wagon News

Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing strategies for LGBTQIA+ community – Brand Wagon News

Life insurance serves a critical role in providing financial security during uncertain times. Sold through both government and private players, insurance products are created to typically meet diverse individual needs. Beyond traditional... Read more »
How to measure the impact of brand marketing

How to measure the impact of brand marketing

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable... Read more »
Nikon India’s Sajjan Kumar on the company’s marketing strategies besides its growth in the healthcare sector – Brand Wagon News

Nikon India’s Sajjan Kumar on the company’s marketing strategies besides its growth in the healthcare sector – Brand Wagon News

From documenting our lives to the world around us, cameras have changed how we capture and preserve moments. Dating back to the early 19th century, the concept of ‘camera’ has evolved since... Read more »
Bite-sized content! 5 SEO practices you didn’t know you needed – Brand Wagon News

Bite-sized content! 5 SEO practices you didn’t know you needed – Brand Wagon News

Suppose you’ve opened a shop and want customers to come in huge numbers, what options do you have other than advertising ? not many, right? Well, that’s not the case with the... Read more »
Marketing Keynote Speaker Barbara Rozgonyi to Present at DigiMarCon on PR in the Digital Age: Amplifying Brand Voice

Marketing Keynote Speaker Barbara Rozgonyi to Present at DigiMarCon on PR in the Digital Age: Amplifying Brand Voice

Barbara Rozgonyi is a featured DigiMarCon Charlotte speaker. Barbara Rozgonyi, an international marketing trends keynote speakers, presents ways to attract attention, build brands, and click with clients. Barbara Rozgonyi to Empower Brands... Read more »
Why Brand Mentions and PR Matter More for SEO Than Links

Why Brand Mentions and PR Matter More for SEO Than Links

Experienced SEO professionals have already come to this conclusion through trial and error. However, the May Google API leak allows us to state this with certainty – Digital PR, which aims at... Read more »
Creator economy and new age brand building

Creator economy and new age brand building

The digital age has revolutionised how brands connect with consumers, fundamentally altering the landscape of marketing and advertising. In this new era, content creators and influencers have emerged as pivotal players, reshaping... Read more »