The Robins Have Thoughts About Brands Using AI, and They’re Not Afraid to Share

The Robins Have Thoughts About Brands Using AI, and They’re Not Afraid to Share

Often referred to as the generation of the internet, gen z has come of age in times marked by rapid and significant technological advancements. So it is easy to assume that gen... Read more »
ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing

ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing

ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing The Advertising Standards Authority (ASA) has issued rulings against three electronic cigarette brands—Juicemate, Apollo Vapes UK, and JAC Vapour—for breaching advertising regulations... Read more »
Brands harness the power of Quora Ads for marketing, ET BrandEquity

Brands harness the power of Quora Ads for marketing, ET BrandEquity

(Representative Image)Quora continues to demonstrate its value as a leading platform for digital advertising, with Tata Capital achieving a remarkable 35 per cent reduction in cost-per-click (CPC) through the use of Quora... Read more »
Revolutionizing Social Commerce for Brands, Creators, and Consumers

Revolutionizing Social Commerce for Brands, Creators, and Consumers

SAN FRANCISCO , June 17, 2024 /PRNewswire/ — Captiv8, the #1 influencer marketing platform for enterprise brands, is excited to announce the launch of Branded Storefronts, the latest offering across its lower funnel... Read more »
Lemongrass launches Springboard, a new social media and influencer marketing programme for travel brands

Lemongrass launches Springboard, a new social media and influencer marketing programme for travel brands

Lemongrass announces the launch of Springboard, a new fast track social media and influencer marketing programme specifically designed to help travel brands optimise and amplify their social media and content marketing offering and... Read more »
The EOFY Effect: How Brands Can Capitalise on the Financial Year-End Rush

The EOFY Effect: How Brands Can Capitalise on the Financial Year-End Rush

As the financial year draws to a close, businesses are gearing up for the annual End of Financial Year (EOFY) rush. This period presents a unique opportunity for brands to drive sales,... Read more »
The role of ambassadors in the marketing strategies of luxury brands

The role of ambassadors in the marketing strategies of luxury brands

Before muses became it-girls and it-girls became ambassadors, money, marketing experts, and social media had to come into play. The ambassador industry today exists in a universe far removed from the one... Read more »
Winning SEO strategies for brands

Winning SEO strategies for brands

As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not such a bold... Read more »
How E-Commerce Brands Can Harness First-Party Data for Tailored Marketing Strategies

How E-Commerce Brands Can Harness First-Party Data for Tailored Marketing Strategies

Authored by Amitek Sinha, Co Founder and COO, ETML With the impending demise of third party cookies, the winds of change in the dynamic space of ecommerce marketing are blowing stronger than ever.... Read more »
Where Influencers and Brands Converge for Unparalleled Affiliate Marketing Success

Where Influencers and Brands Converge for Unparalleled Affiliate Marketing Success

Hong Kong, May 08, 2024 (GLOBE NEWSWIRE) — SmileKOLs is a leading influencers network in the realm of affiliate marketing. Established in 2019, SmileKOLs has grown to become one of the most prominent Multi-Channel Network (MCN)... Read more »