Middle East audiences have made their expectations from brands and campaigns extremely clear: They are demanding authenticity, genuine value, and brand purpose within a brand’s positioning and messaging. While traditional marketing comprised... Read more »
Affiliate marketing offers brands and individuals opportunities to create mutually beneficial relationships. For example, a fitness blogger can rave about their favorite protein powder and earn a commission for every tub sold... Read more »
Table of ContentsIntroduction 1. The Growth of Email Marketing Over the Years 2. Three ways to integrate AI into email marketing campaigns 2.1. Enhanced Personalization and Segmentation 2.2. Offer Customer Support with... Read more »
This post is sponsored by First Page As a Google Premier Partner with offices operating in 11 countries, First Page specialises in performance marketing and digital advertising, offering innovative solutions to help... Read more »
Black young woman hugging her pink piggy bankgetty In today’s rapidly changing economic landscape, where inflation rates are above average, businesses face the daunting challenge of staying relevant, empathetic, and adaptable. Adapting... Read more »
The eighth edition of Adgully’s flagship event – DIGIXX Summit and Awards 2024 – got off to a scintillating start today amid the presence of who’s who of the Digital and Marketing... Read more »
Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals... Read more »
All the hues that exist come together to light during Holi. It is one of the biggest and most loved festivals celebrated in India. Holi also opens up the opportunity for marketers... Read more »
Affiliate marketing is a growing and evolving industry. In 2021, affiliate marketers spent $7.4 billion in the United States alone. By 2024, these figures are expected to balloon up to $15.7 billion.With... Read more »
By Ramashish Bhowmik With the rise of digitisation, brands are increasingly shifting towards unparalleled marketing strategies as an effective tactic to solidify their position as market leaders. Emerging as the beacon of... Read more »