Loyalty360 – Responding to Consumer Privacy Needs: A Marketer’s Guide

Cassie Preston is the Director of Client Services, CRM & Loyalty at Baesman, a buyer loyalty expertise agency and company devoted to serving to manufacturers create related and private connections with their... Read more »

April Carretta Named Head of Communications For Disney’s Direct To Consumer

April Carretta has been named Head of Communications, Direct to Consumer, main international communications for Disney’s portfolio of direct-to-consumer video streaming companies. In the brand new position, Carretta will lead proactive and... Read more »

Disney Sets April Carretta As Head of Communications For Direct To Consumer Unit – Deadline

Disney has named April Carretta as Head of Communications, Direct to Consumer, main international communications for the corporate’s portfolio of direct-to-consumer video streaming companies. The comms exec with 20-plus years of expertise... Read more »

An outcome of changing consumer behaviour & growing digital market

Religious and cultural festivals are woven into the material of our nation. They’re crammed with celebration, devotion, cultural dressing, meals, and music. People look ahead to celebrating them along with household and... Read more »

Emerging Consumer Trends in Asia that Global Brands Can Learn

Global manufacturers are beginning to take a look at traits arising from the Asian shopper market, and for good motive. It is predicted that shoppers in Asia are to account for half... Read more »

Busting the myths around customer engagement for modern consumer brands, Marketing & Advertising News, ET BrandEquity

Representative picture (iStock)Meaningful customer engagement is all about understanding altering consumer wants and catering to them in a relatable and personalised method. While crafting a personalised and seamless customer engagement is a... Read more »

The significance of consumer connect in Ed tech marketing and communications

Ever because the world confronted the pandemic, “tech improvements” and “digitization of colleges” have enabled studying from house, benefiting college students from internationally. Even although the EdTech sector had been round us... Read more »

Michele Gale Names Vice President of Consumer Experience and Marketing at HAP

Courtesy of Michele GaleHealth Alliance Plan, a nonprofit well being plan based mostly in Detroit, has named Michele Gale as vp of client expertise and advertising and marketing.“Michele has a ardour for... Read more »

Zero-Party Data Management is Needed to Protect Consumer Privacy

Entering 2022, privateness expertise was recognized as the highest prediction for elevated advertising and marketing funding to search for all year long. Consumers have voiced anger, confusion and suspicion over firm breaches,... Read more »

Why you need both consumer data and data management platforms

We are excited to deliver Transform 2022 again in-person July 19 and nearly July 20 – 28. Join AI and data leaders for insightful talks and thrilling networking alternatives. Register right this... Read more »