In today’s data-driven marketing landscape, businesses are constantly seeking ways to gather deeper customer insights and tailor their marketing strategies accordingly. Chatbots have emerged as powerful tools for this endeavor, providing a... Read more »
The CMO’s MO (modus operandi), spotlights some of India’s top CMOs as they share their marketing mantra, trends for the future, and what keeps them up at night while giving us a peek... Read more »
Put your customers at the heart of every decision. Read more to discover intent-based marketing’s impact. For too long, digital marketers have defined customer intent in context of someone’s search behavior. And... Read more »
Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity’s Digital Connect Assets. Since its inception in 2012, Capillary has served... Read more »
If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to... Read more »
This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses... Read more »
To help you understand the most crucial customer data for creating a successful marketing campaign, we asked twelve CEOs, Marketing Managers, and other industry professionals to share their insights. From tapping into... Read more »
London, UK, Sept. 27, 2023 (GLOBE NEWSWIRE) — The team at Mercante Technologies are currently deep into the development phase of its groundbreaking AI-powered customer support solution. By leveraging cutting-edge technologies and AI algorithms,... Read more »
Loyalty Science Lab (LSL) is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research... Read more »
Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap... Read more »